Masters Degrees in Communication & Media Studies, Germany

About the programme

The Master's programme in Media and Communication combines practical journalism and communication theory, giving you the ideal preparation for your future career, be it in academia or in journalism. Building on your undergraduate degree, you will gain advanced knowledge and skills in selected areas of focus and in the interdisciplinary extension modules.
You will also gain a broad grounding in social science, as the programme's core modules include Communication Studies, Media Studies, Media Informatics and Media Education. This Master's degree builds on the profile of the Bachelor of Arts in Media and Communication Studies, which was voted one of the best Media Studies programmes in Germany in the 2011 CHE ranking and has received the Seal of Quality of the German Foundation for the Accreditation of Study Programmes.

Features

– Bavaria's first cross-media editorial room with a state-of-the-art newsroom
– The Centre for Media and Communications is the first of its kind among German universities
– Additional cross-media-related courses taught by expert professional instructors
– Close co-operation with visiting lecturers
– Plenty of opportunities to get involved in one of the campus media student groups (TV, radio, web and print)
– An annual Journalism Summer School for highly motivated students
– The Institute of Interdisciplinary Media Science (IFIM) provides the interdisciplinary backup for all areas of teaching and research
– Excellent internship opportunities owing to the close relationships with regional, national and international media organisations
– Study at Germany's most beautiful campus university (2009 Unicum survey)

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Aim for top-notch management positions in media and communication

Successfully managing media business, developing new products and designing communication strategies for diverse audience requires a remarkably comprehensive knowledge of social trends, new media and technology combined with business management expertise. Therefore, the media sector seeks managers who bring both strategic and operational skills and are competent enough to navigate the challenges created by shifting demographics, new media and trends.

The course, which takes a firm cross-media approach, aims to foster an entrepreneurial approach, leadership skills and creative thinking. Students learn to see media development in the overall context of social change. Graduates are not only able to understand the media but also to shape and direct them. All facets of strategic and operational management are combined with a deeper knowledge of business administration, comprehensive project know-how and practical application to case studies. The programme is aimed at graduates from the fields of business administration, communication science and related areas, as well as young professionals from agencies, communications departments and media companies, who wish to hold management positions.

Students who choose the Media and Communication Management stream can further specialize in the following areas:
• Brand Management
• Corporate Communication
• Culture and Creative Industries
• Corporate Publishing


Learning by doing:
With a large network of more than 500 partner companies, our students have unmatched proximity to the media and design industry. Through exciting practice-projects with our partners, students have the opportunity to gain real work experiences while studying. See what kind of exciting projects our students get to work on here: http://www.macromedia-university.com/projects.html


The benefits of choosing Macromedia University
• Top position in CHE Ranking 2014/15
• Small classes with intensive, individual supervision
• Globally recognized, state-approved degrees, accredited by FIBAA
• Campuses in Berlin & Munich: two of the Top 5 “Most Affordable Cities for Students 2015” worldwide
• Authentic, practice oriented projects with over 500 well-known companies
• Highly qualified professors and industry insiders as lecturers
• International students from all continents
• Career perspectives in Germany: 18 months visa after successful graduation
• Master’s degree over three days a week (e.g. from Thursday to Saturday)
• Pre-Semester course available online
• Buddy network for international students
• Several Programmes entirely in English
• Campus locations situated in the very centre of Germany’s industrial locations
• Worldwide network of Partner Universities


Registration deadline:
Summer term: Non-EU 15.01 / EU 15.02
Winter term: Non-EU 15.07 / EU 15.08

Contact us:
Our student advisors are always happy to answer any questions you may have. You can use our online chat or contact us via WhatsApp to talk to us. You can also give us a call or use the information request form on our international website http://www.macromedia-university.com.

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INSTALLATIONS, SET DESIGN, PLAY PLACES

Our society is becoming more and more mobile; the meaning of terms such as “space” and “distance” is currently experiencing a complete overhaul due to digital media. That’s why an entire industry segment is now dedicated to the topic of the communication and staging of information, brands, and experiences in private and public, real and virtual spaces – in media spaces.

The English-language master’s degree program in Media Spaces consists of interdisciplinary project teams that research innovative communication solutions within the realm of where real and virtual spaces come together. Graduates of Media Spaces apply innovative design methods to transform communication within virtual and real spaces into inspiring and long-lasting experiences. The aim here is to satisfy the human need for aesthetics, social interaction, play, information, or knowledge – and to offer brands, corporations, or organizations a way to expand their communication strategy.

THE BTK PROGRAM

The state-accredited master’s degree program in Media Spaces at BTK is a project-based program for people who have already completed a bachelor’s degree in an artistic, design, or media-relevant study program*. The concept of our program is particularly based on interdisciplinary work, and deliberately targets applicants with various design competencies and backgrounds: communication designers, media designers, architects, computer scientists, set designers, design managers, or media theorists.

The first two semesters consist of interdisciplinary project-based studies, the theory of various media and process-based events, as well as a catalog of compulsory courses. You will work in a team throughout an entire semester on a joint challenge and go through the typical phases of a project, just as you would in your future career: from research, planning, and concept creation to realization, documentation, and presentation.

The entire 3rd semester is dedicated to your master’s thesis. This module includes the completion of your thesis, which consists of a design-in-practice part and an academic part.

The program at BTK offers an in-depth, hands-on approach, which creates unlimited opportunities for you to explore new, hybrid ideas and discover new career areas – above all within in the digital media realm.

*Students who are currently completing their bachelor’s degree can also apply. Please refer to our admission requirements for more information.

CAREERS

Graduates of the master’s degree program in Media Spaces are able to analyze and locate spatial, moving, and nonlinear forms of expression and then apply the results to create their own space concept. Thanks to solid competence in media, they are able to develop design-based and technically sophisticated solutions for complex, multidisciplinary challenges. Furthermore, they have excellent knowledge in methods for planning, organizing, and production technologies, and the means to successfully realize projects. These can range from installations, set design, play places, and moving 3D images to guidance systems, brand presentations, architecture, and interior design to exhibition and event design, the visualization of “data spaces”, and the generation of scientific visuals.

In addition, the master’s degree program in Media Spaces qualifies graduates to work in interdisciplinary, intercultural, and international project teams and to lead these, as well as to be an entrepreneur or freelancer in the artistic, design field. It also forms the ideal foundation for a high-caliber, leadership career in the media department at a company or for taking the path of an academic career.

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Who is the International Brand Communication (IBC) designed for?

As a recent graduate, you are ready to begin your career on the global stage and in the advertising industry where brands touch the heart of consumers. You are ambitious and looking for developing your skills allowing you to excel in the advertising world as a specialist for strategic planning, account management or cross-media creation. You have a strong interest in creative brand communication campaigns like Apple, Coca Cola, Mont Blanc, Nike and Nivea and are curious to explore new cultures.

Take the first step of your global career with us.

What are our prerequisites?

You have
• a strong interest in international advertising
communication, brand design, strategic planning
and in latest brand communication trends
(digital media, smart communication solutions, etc.)
• the desire to forge a truly successful global career
in the advertising industry
• an undergraduate university degree or above
of any study discipline
• knowledge of English is mandatory

How to kick start your career?

Build the foundations for a successful global career and develop an international mind-set with the new Master Degree in International Brand Communication. This 2-year program provides unparalleled exposure to the Western and Eastern way of planning and creating brand communication campaigns in advertising agencies. Power your learning in a unique combination of core and elective courses with three different areas of specialization, taught in English. Collaborating with well-known agencies and companies, you create effective communication campaigns suitable for selected countries.

How to specialise for your career?

You can choose between three specialisations in this program, that correspond to the business units in advertising agencies: Strategic Planning, Account Management and Cross-media Creation. The study program optimally prepares you for a career within the creative industries. Either you work as a strategic planner or a consultant who fully understands the creation department and guide them within the creation process. Or you decide to work within the creation department itself where you create and implement cross media advertising campaigns within the given strategic frame.

Career opportunities

Strategic Planner, Digital Creative Planner, Brand Communication Manager, Manager for Marketing & Communications

Why Brand Academy?

The Brand Academy is worldwide the 1st university focusing on brands. Our main goal is to educate the best future brand communication experts.We have a growing network with Asian universities as well as an experienced team of international lecturers. We collaborate with globally active international business partners and practice an open, agile and diverse culture.

Fees and Funding

By continuing your academic education you are investing in your future, as today more and more companies regard a master’s degree as a fundamentally necessary condition for long-term career prospects of their employees. As a private university, the Brand Academy prides itself in offering their students an academic environment and personalised individual attention, both within and outside the teaching context, which is very different to conditions a state university could provide you with. The budget generated by our students’ tuition fees is used exclusively in order to maintain and further enhance this high level of quality. A number of public institutions and financial services in Germany offer a variety of possibilities for funding your studies.

Tuition fees for German and EU students are 890 Euro per month over a period of 24 months. You can optionally pay in monthly installments, or in advance, either per semester or a full annual fee. Additionally, you are liable to pay a one-off registration fee of 1,690 Euro.
Tuition fees for non-EU students are 1,140 Euro per month over a period of 24 months. You can opt to pay in monthly instalments, or in advance, either per semester or a full annual fee. Additionally, you are liable to pay a one-off registration fee of 2,700 Euro. In certain cases students from non-EU countries with a long-term residence permit for an EU-country might qualify for the lower EU tuition fees. Students from Beijing Normal University will be granted a discount of 10% (semester fee).

Contact & Support
Tel: +49 (0) 40 380 893 56 23
Email: [email protected]
http://www.brand-acad.de


BRAND ACADEMY
Hochschule für Design und Kommunikation
University of Applied Sciences
Rainvilleterrasse 4
22765 Hamburg

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The M.A. Communication Design program is based on real-life agency work. It provides key competencies expected from creative heads in management positions, focusing on aesthetic production in advertising, marketing and visual communication. The aim is to master the entire design-oriented process of value creation both in theory and practice.

Location and language

At HMKW Berlin the M.A. Communication Design program is taught in English. The same master program can be studied at HMKW Cologne (Köln) in German language (M.A. Kommunikationsdesign). The start of the master program at HMKW Frankfurt is planned for October 2017.

Features

Integration of theory and practice of design; oriented towards the real-life ageny work:
-Latest developments in research and analysis of design and creativity.
-Practical work and art direction projects.

Learning outcomes

The ability to carry out the roles and responsibilities associated with the position of an Art Director and with other management positions held by creative talents, within the framework of the ever increasing convergence of print, online, broadcast and mobile media.

Modules

General modules
-Media Law
-Media Asset Management
-Media Psychology
-Intercultural Management

Specific modules
-Critical & Creative Thinking
-Design & Social Research
-Creative Design Processes
-Advertising Technology
-Design Management
-Creative Leadership

For more information, see the website: http://www.hmkw.de/en/study/ma-programs/ma-communication-design/

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The M.A. Convergent Journalism includes the classic media: print, online and audiovisual, which are increasingly converging in the world of media. The target group is graduates in humanities with linguistic competencies who would like to major in one of these three areas: sports/health, business/politics or culture/entertainment.

Location and language

At HMKW Berlin the M.A. Convergent Journalism program is taught in English. The same master program can be studied at HMKW Cologne (Köln) in German language (M.A. Konvergenter Journalismus). The start of the master program at HMKW Frankfurt is planned for October 2017.

Features

-Both broad and specialized: development of overall journalism skills plus the opportunity to specialize in selected areas.

Learning outcomes

-A high level of proficiency in journalism methods for the convergent media: print, online, broadcast and mobile.

Modules

General Modules (optional subjects)
-Media Law
-Media Asset Management
-Intercultural Management
-Media Psychology

Specific Modules
-Journalistic methods like research, writing, editing, presentation and cross-media journalism or journalism in convergent media

Advanced Studies
-Theory and practice of journalism in the fields of Sports/Health or Business/ Politics or Culture/Entertainment

For more information, see the website: http://www.hmkw.de/en/study/ma-programs/ma-convergent-journalism/

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Sustainable de­ve­lop­ment is one of the ma­jor glo­bal chal­len­ges fa­c­ing the twen­ty-first cen­tu­ry. Yet, it still re­mains un­cle­ar in which di­rec­tion, wi­t­hin which so­ci­al and eco­lo­gi­cal frame­work, and by me­ans of which stra­te­gy sustainable de­ve­lop­ment can move for­ward. The­se ques­ti­ons form the star­ting point of our in­ter­na­tio­nal, in­ter- and trans­di­sci­pli­na­ry re­se­arch-ori­en­ted, and sustaina­bi­li­ty-pro­blem-fo­cu­sed Mas­ter's Pro­gram in Global Sustainability Science.

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