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Masters Degrees in Communication & Media Studies, Germany

We have 13 Masters Degrees in Communication & Media Studies, Germany

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The Master's programme in Media and Communication combines practical journalism and communication theory, giving you the ideal preparation for your future career, be it in academia or in journalism. Read more

About the programme

The Master's programme in Media and Communication combines practical journalism and communication theory, giving you the ideal preparation for your future career, be it in academia or in journalism. Building on your undergraduate degree, you will gain advanced knowledge and skills in selected areas of focus and in the interdisciplinary extension modules.
You will also gain a broad grounding in social science, as the programme's core modules include Communication Studies, Media Studies, Media Informatics and Media Education. This Master's degree builds on the profile of the Bachelor of Arts in Media and Communication Studies, which was voted one of the best Media Studies programmes in Germany in the 2011 CHE ranking and has received the Seal of Quality of the German Foundation for the Accreditation of Study Programmes.

Features

– Bavaria's first cross-media editorial room with a state-of-the-art newsroom
– The Centre for Media and Communications is the first of its kind among German universities
– Additional cross-media-related courses taught by expert professional instructors
– Close co-operation with visiting lecturers
– Plenty of opportunities to get involved in one of the campus media student groups (TV, radio, web and print)
– An annual Journalism Summer School for highly motivated students
– The Institute of Interdisciplinary Media Science (IFIM) provides the interdisciplinary backup for all areas of teaching and research
– Excellent internship opportunities owing to the close relationships with regional, national and international media organisations
– Study at Germany's most beautiful campus university (2009 Unicum survey)

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Aim for top-notch management positions in media and communication. Read more

Aim for top-notch management positions in media and communication

Successfully managing media business, developing new products and designing communication strategies for diverse audience requires a remarkably comprehensive knowledge of social trends, new media and technology combined with business management expertise. Therefore, the media sector seeks managers who bring both strategic and operational skills and are competent enough to navigate the challenges created by shifting demographics, new media and trends.

The course, which takes a firm cross-media approach, aims to foster an entrepreneurial approach, leadership skills and creative thinking. Students learn to see media development in the overall context of social change. Graduates are not only able to understand the media but also to shape and direct them. All facets of strategic and operational management are combined with a deeper knowledge of business administration, comprehensive project know-how and practical application to case studies. The programme is aimed at graduates from the fields of business administration, communication science and related areas, as well as young professionals from agencies, communications departments and media companies, who wish to hold management positions.

Learning by doing

With a large network of more than 500 partner companies, our students have unmatched proximity to the media and design industry. Through exciting practice-projects with our partners, students have the opportunity to gain real work experiences while studying. See what kind of exciting projects our students get to work on here: http://www.macromedia-university.com/projects.html

The benefits of choosing the Macromedia University

• Top position in CHE Ranking 2014/15

• Small classes with intensive, individual supervision

• Globally recognised, state-approved degrees, accredited by FIBAA

• Campuses in Berlin & Munich: two of the Top 5 “Most Affordable Cities for Students 2015” worldwide

• Authentic, practice oriented projects with over 500 well-known companies

• Highly qualified professors and industry insiders as lecturers

• International students from all continents

• Career perspectives in Germany: 18 months visa after successful graduation

• Master’s degree over three days a week (e.g. from Thursday to Saturday)

• Pre-Semester course available online

• Buddy network for international students

• Several Programmes entirely in English

• Campus locations situated in the very centre of Germany’s industrial locations

• Worldwide network of Partner Universities

Registration deadline

Summer term: Non-EU 15.12 / EU 15.02

Winter term: Non-EU 15.07 / EU 15.08

In exceptional cases, deadlines may be extended.

Contact us

Our student advisors are always happy to answer any questions you may have. You can use our online chat or contact us via WhatsApp to talk to us. You can also give us a call or use the information request form on our international website http://www.macromedia-university.com.



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Our society is becoming more and more mobile; the meaning of terms such as “space” and “distance” is currently experiencing a complete overhaul due to digital media. Read more

INSTALLATIONS, SET DESIGN, PLAY PLACES

Our society is becoming more and more mobile; the meaning of terms such as “space” and “distance” is currently experiencing a complete overhaul due to digital media. That’s why an entire industry segment is now dedicated to the topic of the communication and staging of information, brands, and experiences in private and public, real and virtual spaces – in media spaces.

The English-language master’s degree program in Media Spaces consists of interdisciplinary project teams that research innovative communication solutions within the realm of where real and virtual spaces come together. Graduates of Media Spaces apply innovative design methods to transform communication within virtual and real spaces into inspiring and long-lasting experiences. The aim here is to satisfy the human need for aesthetics, social interaction, play, information, or knowledge – and to offer brands, corporations, or organizations a way to expand their communication strategy.

THE BTK PROGRAM

The state-accredited master’s degree program in Media Spaces at BTK is a project-based program for people who have already completed a bachelor’s degree in an artistic, design, or media-relevant study program*. The concept of our program is particularly based on interdisciplinary work, and deliberately targets applicants with various design competencies and backgrounds: communication designers, media designers, architects, computer scientists, set designers, design managers, or media theorists.

The first two semesters consist of interdisciplinary project-based studies, the theory of various media and process-based events, as well as a catalog of compulsory courses. You will work in a team throughout an entire semester on a joint challenge and go through the typical phases of a project, just as you would in your future career: from research, planning, and concept creation to realization, documentation, and presentation.

The entire 3rd semester is dedicated to your master’s thesis. This module includes the completion of your thesis, which consists of a design-in-practice part and an academic part.

The program at BTK offers an in-depth, hands-on approach, which creates unlimited opportunities for you to explore new, hybrid ideas and discover new career areas – above all within in the digital media realm.

*Students who are currently completing their bachelor’s degree can also apply. Please refer to our admission requirements for more information.

CAREERS

Graduates of the master’s degree program in Media Spaces are able to analyze and locate spatial, moving, and nonlinear forms of expression and then apply the results to create their own space concept. Thanks to solid competence in media, they are able to develop design-based and technically sophisticated solutions for complex, multidisciplinary challenges. Furthermore, they have excellent knowledge in methods for planning, organizing, and production technologies, and the means to successfully realize projects. These can range from installations, set design, play places, and moving 3D images to guidance systems, brand presentations, architecture, and interior design to exhibition and event design, the visualization of “data spaces”, and the generation of scientific visuals.

In addition, the master’s degree program in Media Spaces qualifies graduates to work in interdisciplinary, intercultural, and international project teams and to lead these, as well as to be an entrepreneur or freelancer in the artistic, design field. It also forms the ideal foundation for a high-caliber, leadership career in the media department at a company or for taking the path of an academic career.

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Do you want to catalyse the success of media businesses?. The growth of digital media has opened up new opportunities for growth, innovation and enhanced customer service across different industries. Read more

Do you want to catalyse the success of media businesses?

The growth of digital media has opened up new opportunities for growth, innovation and enhanced customer service across different industries. How can media businesses capitalise on digitalisation and create innovative products and solutions? How can digital media be applied on diverse use cases in the digital age? These questions are the focus of the Master’s programme in Digital Media Business.

Communication today is dominated by digital media. How we work, how we live and consume services is also increasingly characterised by digital media and technologies. Therefore, beyond just media companies, the significance of digital media is high across all types of industries. The strategic usage of digital media can be a key element for success today for all types of companies. Social media has become an inseparable aspect of how companies connect with their customers. At the same time, digital apps, smartphones and Virtual Reality are rising as the new point of contacts and service points unlike never before.

The Master’s programme in Digital Media Business combines a strong foundation in business management with a thorough understanding of digital media and different types of web 2.0 services like apps, social media and so on. Through projects, case studies and carefully designed modules, you will gain the necessary market knowledge enabling you to develop a thorough understanding of digital media, customer behavior and content strategy for a digital age. You will acquire the comprehensive strategic, technical and business skills to work with diverse media and content formats at a high project-managerial level. You will critically analyse different types of web 2.0 services, especially social media, apps and other mobile services (including augmented reality features) and are trained to analyse and develop business models in this context.

Interested? Contact us to learn more.

Practice-led Learning

With a large network of more than 500 partner companies, our students have unmatched proximity to the media and design industry. Through exciting practice-projects with our partners, students have the opportunity to gain real work experiences while studying. See what kind of exciting projects our students get to work on here: http://www.macromedia-university.com/projects.html 

The benefits of choosing the Macromedia University 

• Top position in CHE Ranking 2014/15, globally recognised degrees accredited by FIBAA 

• Small classes with intensive, individual supervision 

• Campuses in Berlin & Munich: two of the Top 10 “Best Student Cities 2017” worldwide 

• Authentic, practice oriented projects with over 500 well-known companies 

• Highly qualified professors and industry insiders as lecturers 

• International students from all continents 

• Career perspectives in Germany: 18 months visa after successful graduation 

• Master’s degree over three days a week (e.g. from Thursday to Saturday) 

• Pre-Semester course available online 

• Buddy network for international students 

• Campus locations situated in the very centre of Germany’s industrial locations 

• Worldwide network of Partner Universities 

Registration deadline

Summer term: Non-EU 15.01 / EU 15.02 

Winter term: Non-EU 15.07 / EU 15.08 

Contact us

Our Student Advisors are always happy to answer any questions you may have. You can use our online chat or contact us via WhatsApp to talk to us. You can also give us a call or use the information request form on our international website http://www.macromedia-university.com



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As a recent graduate, you are ready to begin your career on the global stage and in the advertising industry where brands touch the heart of consumers. Read more

Who is the International Brand Communication (IBC) designed for?

As a recent graduate, you are ready to begin your career on the global stage and in the advertising industry where brands touch the heart of consumers. You are ambitious and looking for developing your skills allowing you to excel in the advertising world as a specialist for strategic planning, account management or cross-media creation. You have a strong interest in creative brand communication campaigns like Apple, Coca Cola, Mont Blanc, Nike and Nivea and are curious to explore new cultures.

Take the first step of your global career with us.

What are our prerequisites?

You have
• a strong interest in international advertising
communication, brand design, strategic planning
and in latest brand communication trends
(digital media, smart communication solutions, etc.)
• the desire to forge a truly successful global career
in the advertising industry
• an undergraduate university degree or above
of any study discipline
• knowledge of English is mandatory

How to kick start your career?

Build the foundations for a successful global career and develop an international mind-set with the new Master Degree in International Brand Communication. This 2-year program provides unparalleled exposure to the Western and Eastern way of planning and creating brand communication campaigns in advertising agencies. Power your learning in a unique combination of core and elective courses with three different areas of specialization, taught in English. Collaborating with well-known agencies and companies, you create effective communication campaigns suitable for selected countries.

How to specialise for your career?

You can choose between three specialisations in this program, that correspond to the business units in advertising agencies: Strategic Planning, Account Management and Cross-media Creation. The study program optimally prepares you for a career within the creative industries. Either you work as a strategic planner or a consultant who fully understands the creation department and guide them within the creation process. Or you decide to work within the creation department itself where you create and implement cross media advertising campaigns within the given strategic frame.

Career opportunities

Strategic Planner, Digital Creative Planner, Brand Communication Manager, Manager for Marketing & Communications

Why Brand Academy?

The Brand Academy is worldwide the 1st university focusing on brands. Our main goal is to educate the best future brand communication experts.We have a growing network with Asian universities as well as an experienced team of international lecturers. We collaborate with globally active international business partners and practice an open, agile and diverse culture.

Fees and Funding

By continuing your academic education you are investing in your future, as today more and more companies regard a master’s degree as a fundamentally necessary condition for long-term career prospects of their employees. As a private university, the Brand Academy prides itself in offering their students an academic environment and personalised individual attention, both within and outside the teaching context, which is very different to conditions a state university could provide you with. The budget generated by our students’ tuition fees is used exclusively in order to maintain and further enhance this high level of quality. A number of public institutions and financial services in Germany offer a variety of possibilities for funding your studies.

Tuition fees for German and EU students are 890 Euro per month over a period of 24 months. You can optionally pay in monthly installments, or in advance, either per semester or a full annual fee. Additionally, you are liable to pay a one-off registration fee of 1,690 Euro.
Tuition fees for non-EU students are 1,140 Euro per month over a period of 24 months. You can opt to pay in monthly instalments, or in advance, either per semester or a full annual fee. Additionally, you are liable to pay a one-off registration fee of 2,700 Euro. In certain cases students from non-EU countries with a long-term residence permit for an EU-country might qualify for the lower EU tuition fees. Students from Beijing Normal University will be granted a discount of 10% (semester fee).

Contact & Support
Tel: +49 (0) 40 380 893 56 23
Email:
http://www.brand-acad.de


BRAND ACADEMY
Hochschule für Design und Kommunikation
University of Applied Sciences
Rainvilleterrasse 4
22765 Hamburg

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The MA Program in Cultural Diplomacy and International Music is a one year program offered by the University of the West of Scotland in partnership with the Academy for Cultural Diplomacy. Read more

The MA Program in Cultural Diplomacy and International Music is a one year program offered by the University of the West of Scotland in partnership with the Academy for Cultural Diplomacy.

Credits - 90 ECTS Credits

Length - 2 Trimesters (plus Dissertation)

Location - Paisley, Scotland and Berlin, Germany

Tuition - €9,000

The opportunity exists to create a programme to educate professionals who intend to become involved in international diplomatic relations which function using the “soft power” of music. These individuals may be involved in planning and co-ordinating the staging of international live events (International music festivals, opening ceremonies for international sports events), recording or broadcast of international music projects (War Child charity, Eurovision Song Contest) or managing long-running cross-border / cross-cultural initiatives (Nerve Centre in Derry, British Council music events). These projects often work across boundaries where trade and political diplomacy have failed, hence retaining communication channels and inter-cultural connections. The emerging professional requires not just an understanding of music and diplomacy but also entrepreneurship, the global music industries, social media communication and distribution platforms, project management, negotiation skills, language skills and team management abilities. In addition to this they may find themselves working with local and national governments. They should therefore also be able to communicate clearly and effectively and understand the language of policy and exchange. The work may be focused on raising national prestige on a global stage, social re-generation, multi-culturalism or cultural liaison (or all of these). Projects are likely to require international music project management, enhanced communication (verbal and digital) skills and an understanding of global creative communities.

The program addresses contemporary international issues, with classroom seminars and lectures, as well as educational & cultural events, conferences, professional trainings, tours, visits and meetings with foreign officials, which are further incorporated into the curriculum. Students will meet with leading experts working in international organizations, embassies, and academic institutions, and will engage with specialists in the areas of International Relations & Economics, Business, Communication, Politics, Human Rights, Culture, Peace Building, Multilateral Diplomacy, Conflict Resolution, and Development.

The program provides students with practical experience for both academic and professional development, preparing students for careers in diverse fields, such as international relations, the humanities, politics, and culture, foreign policy and international economics. On a practical level, the international environment of the Center for Cultural Diplomacy Studies offers students a unique opportunity to interact with leading experts and academics at a wide variety of international organizations and research centers. This exceptional learning environment leads to original research and independent study opportunities. It allows students to create a solid professional network and form a concrete base for future academic and professional career choices, preparing students for engagement in the international arena, civil society, politics, governmental organizations and international economic organizations, as well as the private sector.

Program Structure

The program consists of 90 ECTS credits in total and has duration of two trimesters, and a Thesis to be submitted towards the completion of the program. The first trimester of the program is hosted by the University of the West of Scotland in Paisley and the second trimester is hosted by the Institute for Cultural Diplomacy in Berlin. This unique structure of the program provides the students with the advantage of learning in 2 different major European cities and thus the opportunity to gain academic, professional and personal experience from living in different cultures. Furthermore, the program’s structure provides a unique opportunity to benefit from the study environment in both an international non-governmental organization and a traditional public University.

Next start Fall 2018 (September 2018)

Deadline for late admissions: June 30th, 2018

For further information please visit: http://www.ccds-berlin.de.



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Overview. The MA Program in International Events and Cultural Diplomacy is a one-year program offered by the University of West of Scotland in partnership with the Academy for Cultural Diplomacy. Read more

Overview

The MA Program in International Events and Cultural Diplomacy is a one-year program offered by the University of West of Scotland in partnership with the Academy for Cultural Diplomacy.

Credits - 90 ECTS Credits

Length - 2 Trimesters (plus Dissertation)

Location - Paisley, Scotland and Berlin, Germany

Tuition - €9,000

The programme recognises that International events are increasingly important within a globalizing world, reflecting the increasing levels of interconnectedness and levels of social consciousness of the world as a single place Mega sporting and cultural events also have an increased political saliency to a wide variety of governmental and non-governmental actors across the world. In this sense, contemporary sporting and cultural events are significant elements of a globalised politic, ‘influencing and being influenced by politics and foreign policy’. International events are therefore inseparable from politics, international relations and diplomacy (public or cultural). They are also now accepted as an important element in nations’ soft power offensives, to the point that securing a positive impact on the nation’s image (or brand) or international prestige has moved from being a welcome consequence to a significant justification for investing in hosting sports mega-events. This particular emphasis on Cultural Diplomacy and its historical and contemporary application in the public sector, private sector and civil society, provides students with expertise in three distinct academic fields, thus with an academic and practical advantage in the European and Global Arena.

In addition to required coursework, the program includes educational & cultural events, conferences, professional trainings, tours, visits and meetings with foreign officials, which are further incorporated into the curriculum. Students will meet with leading experts working in international organizations, embassies, and academic institutions, and will engage with specialists in the areas of International Relations & Economics, Business, Communication, Politics, Human Rights, Culture, Peace Building, Multilateral Diplomacy, Conflict Resolution, and Development.

The program provides students with practical experience for both academic and professional development, preparing students for careers in diverse fields, such as international relations, the humanities, politics, and culture, foreign policy and international economics. On a practical level, the international environment of the Center for Cultural Diplomacy Studies offers students a unique opportunity to interact with leading experts and academics at a wide variety of international organizations and research centers. This exceptional learning environment leads to original research and independent study opportunities. It allows students to create a solid professional network and form a concrete base for future academic and professional career choices, preparing students for engagement in the international arena, civil society, politics, governmental organizations and international economic organizations, as well as the private sector.

Program Curriculum

The program consists of 90 ECTS credits in total and has duration of two trimesters, and a Thesis to be submitted towards the completion of the program. The first trimester of the program is hosted by the University of the West of Scotland in Paisley and the second trimester is hosted by the Institute for Cultural Diplomacy in Berlin. This unique structure of the program provides the students with the advantage of learning in 2 different major European cities and thus the opportunity to gain academic, professional and personal experience from living in different cultures. Furthermore, the program’s structure provides a unique opportunity to benefit from the study environment in both an international non-governmental organization and a traditional public University.

The program follows the conventional university structure of a one year academic program divided into two trimesters, where Students are offered elective courses to accompany mandatory courses, a professional development experience and the final thesis.

Financials

The tuition cost is 9,000 Euros for the full program. The fees cover only the tuition fees, and do not include housing or any other living costs and related expenses.

Enrollments to the Program are possible towards the Fallstart each year.

For start Fall 2018 ( September 2018)

Deadline for late admissions: June 30th, 2018

For further information please visit: http://www.ccds-berlin.de .



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The M.A. Communication Design program is based on real-life agency work. It provides key competencies expected from creative heads in management positions, focusing on aesthetic production in advertising, marketing and visual communication. Read more
The M.A. Communication Design program is based on real-life agency work. It provides key competencies expected from creative heads in management positions, focusing on aesthetic production in advertising, marketing and visual communication. The aim is to master the entire design-oriented process of value creation both in theory and practice.

Location and language

At HMKW Berlin the M.A. Communication Design program is taught in English. The same master program can be studied at HMKW Cologne (Köln) in German language (M.A. Kommunikationsdesign). The start of the master program at HMKW Frankfurt is planned for October 2017.

Features

Integration of theory and practice of design; oriented towards the real-life ageny work:
-Latest developments in research and analysis of design and creativity.
-Practical work and art direction projects.

Learning outcomes

The ability to carry out the roles and responsibilities associated with the position of an Art Director and with other management positions held by creative talents, within the framework of the ever increasing convergence of print, online, broadcast and mobile media.

Modules

General modules
-Media Law
-Media Asset Management
-Media Psychology
-Intercultural Management

Specific modules
-Critical & Creative Thinking
-Design & Social Research
-Creative Design Processes
-Advertising Technology
-Design Management
-Creative Leadership

For more information, see the website: http://www.hmkw.de/en/study/ma-programs/ma-communication-design/

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The M.A. Convergent Journalism includes the classic media. print, online and audiovisual, which are increasingly converging in the world of media. Read more
The M.A. Convergent Journalism includes the classic media: print, online and audiovisual, which are increasingly converging in the world of media. The target group is graduates in humanities with linguistic competencies who would like to major in one of these three areas: sports/health, business/politics or culture/entertainment.

Location and language

At HMKW Berlin the M.A. Convergent Journalism program is taught in English. The same master program can be studied at HMKW Cologne (Köln) in German language (M.A. Konvergenter Journalismus). The start of the master program at HMKW Frankfurt is planned for October 2017.

Features

-Both broad and specialized: development of overall journalism skills plus the opportunity to specialize in selected areas.

Learning outcomes

-A high level of proficiency in journalism methods for the convergent media: print, online, broadcast and mobile.

Modules

General Modules (optional subjects)
-Media Law
-Media Asset Management
-Intercultural Management
-Media Psychology

Specific Modules
-Journalistic methods like research, writing, editing, presentation and cross-media journalism or journalism in convergent media

Advanced Studies
-Theory and practice of journalism in the fields of Sports/Health or Business/ Politics or Culture/Entertainment

For more information, see the website: http://www.hmkw.de/en/study/ma-programs/ma-convergent-journalism/

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Sustainable de­ve­lop­ment is one of the ma­jor glo­bal chal­len­ges fa­c­ing the twen­ty-first cen­tu­ry. Yet, it still re­mains un­cle­ar in which di­rec­tion, wi­t­hin which so­ci­al and eco­lo­gi­cal frame­work, and by me­ans of which stra­te­gy sustainable de­ve­lop­ment can move for­ward. Read more
Sustainable de­ve­lop­ment is one of the ma­jor glo­bal chal­len­ges fa­c­ing the twen­ty-first cen­tu­ry. Yet, it still re­mains un­cle­ar in which di­rec­tion, wi­t­hin which so­ci­al and eco­lo­gi­cal frame­work, and by me­ans of which stra­te­gy sustainable de­ve­lop­ment can move for­ward. The­se ques­ti­ons form the star­ting point of our in­ter­na­tio­nal, in­ter- and trans­di­sci­pli­na­ry re­se­arch-ori­en­ted, and sustaina­bi­li­ty-pro­blem-fo­cu­sed Mas­ter's Pro­gram in Global Sustainability Science.

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The HMKW master program. M.A. International Marketing and Media Management. conveys analytical, producing and consultancy oriented competences, which are needed urgently in our service and knowledge based economic system, spurred by accelerating digital transformations and growing transnational interconnections. Read more

The HMKW master program M.A. International Marketing and Media Management conveys analytical, producing and consultancy oriented competences, which are needed urgently in our service and knowledge based economic system, spurred by accelerating digital transformations and growing transnational interconnections. All master programs at HMKW offer interdisciplinary mandatory elective modules as a general foundation. Subject-specific modules to deepen and develop your career skills will be built upon these. The interdisciplinary foundation is made up of modules in legal, technological and psychological subject areas. These modules convey essential competencies for the professionalization of your work with the media. In the subject-specific modules, the master program M.A. International Marketing and Media Management conveys Marketing and Management Basics and then further focusses on Media Management as well as Marketing and Media Intelligence subjects.

Overview

Location and language

The program is taught in English at HMKW Berlin and taught in German at HMKW Cologne and HMKW Frankfurt (Level B2 of the Common European Framework of Reference for Languages, CEFR required).

Features

Specializing in theory and practice of marketing and media management,with an analytical and consultancy oriented perspective that is highly relevant for the job market

Learning outcomes

Ability to analyse and solve issues related to industrial, organizational and managerial processes from a marketing and media management standpoint, within a research or practitioner/consultancy context.

Modules

General modules (selection of the optional subjects)

-Media Law

-Media Asset Management

-Media Psychology

-Intercultural Management

Specific modules (selection)

• Classical Marketing Communication

• Online Marketing Communication

• Consumer Behavior

• Price and Sales Management

• Market Research

• Media Management & Economics

• Emerging Media Markets

• Digital Transformation

Tuition fees

Full-time: € 670,– monthly Part-time: € 449,– monthly

Please find more information in our flyer: http://www.hmkw.de/fileadmin/media/downloads/pdfs/infoflyer-studiengaenge_master/HMKW_Master_International_Marketing_and_Media_Management_EN.pdf



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M.A. Public Relations and Digital Marketing enables to work professionally in a broad range of new communication fields, which emerge through the digital trans­forma­tion process of our society and culture. Read more

M.A. Public Relations and Digital Marketing enables to work professionally in a broad range of new communication fields, which emerge through the digital trans­forma­tion process of our society and culture. The dynamic progress of media technology has led to a fundamental change of the knowledge and skills which is necessary to compete especially in communication- and media-oriented job markets and professional environments.

New areas of interplay between public relations, corporate communication and marketing arise, whose professions often don’t have any names yet: social media editor, influencer, YouTuber, Instagrammer, etc. The study program prepares you exactly for these vocations of the future, with a special focus on application-oriented research and professional usage of digital communication techniques in so called social media, embedded into integrated marketing and corporate communication strategies.

Modules

General Modules: Optional subjects e.g. Media Law, Media Asset Management, Media Production, Intercultural Management, Media Psychology

Specific Modules e.g.: Methodology subjects (e.g. Market Research, Consumer Behavior, Decision Making and Behavioral Finance), subjects on Public Relations (e.g. PR Theories & Models, Strategic Communication, PR Labs about guerilla campaigning and viral communication), subjects on Digital Marketing (e.g. Online Marketing Communication, Classical Marketing Communication)

Location and language

At HMKW Berlin the M.A. Public Relations and Digital Marketing program is taught in English. The same master program can be studied at HMKW Cologne (Köln) in German language.

*Approval: The course is subject to approval by the Berlin Senate.



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