Successfully managing media business, developing new products and designing communication strategies for diverse audience requires a remarkably comprehensive knowledge of social trends, new media and technology combined with business management expertise. Therefore, the media sector seeks managers who bring both strategic and operational skills and are competent enough to navigate the challenges created by shifting demographics, new media and trends.
The course, which takes a firm cross-media approach, aims to foster an entrepreneurial approach, leadership skills and creative thinking. Students learn to see media development in the overall context of social change. Graduates are not only able to understand the media but also to shape and direct them. All facets of strategic and operational management are combined with a deeper knowledge of business administration, comprehensive project know-how and practical application to case studies. The programme is aimed at graduates from the fields of business administration, communication science and related areas, as well as young professionals from agencies, communications departments and media companies, who wish to hold management positions.
Learning by doing
With a large network of more than 500 partner companies, our students have unmatched proximity to the media and design industry. Through exciting practice-projects with our partners, students have the opportunity to gain real work experiences while studying. See what kind of exciting projects our students get to work on here: http://www.macromedia-university.com/projects.html
The benefits of choosing the Macromedia University
• Top position in CHE Ranking 2014/15
• Small classes with intensive, individual supervision
• Globally recognised, state-approved degrees, accredited by FIBAA
• Campuses in Berlin & Munich: two of the Top 5 “Most Affordable Cities for Students 2015” worldwide
• Authentic, practice oriented projects with over 500 well-known companies
• Highly qualified professors and industry insiders as lecturers
• International students from all continents
• Career perspectives in Germany: 18 months visa after successful graduation
• Master’s degree over three days a week (e.g. from Thursday to Saturday)
• Pre-Semester course available online
• Buddy network for international students
• Several Programmes entirely in English
• Campus locations situated in the very centre of Germany’s industrial locations
• Worldwide network of Partner Universities
Registration deadline
Summer term: Non-EU 15.12 / EU 15.02
Winter term: Non-EU 15.07 / EU 15.08
In exceptional cases, deadlines may be extended.
Contact us
Our student advisors are always happy to answer any questions you may have. You can use our online chat or contact us via WhatsApp to talk to us. You can also give us a call or use the information request form on our international website http://www.macromedia-university.com.
The growth of digital media has opened up new opportunities for growth, innovation and enhanced customer service across different industries. How can media businesses capitalise on digitalisation and create innovative products and solutions? How can digital media be applied on diverse use cases in the digital age? These questions are the focus of the Master’s programme in Digital Media Business.
Communication today is dominated by digital media. How we work, how we live and consume services is also increasingly characterised by digital media and technologies. Therefore, beyond just media companies, the significance of digital media is high across all types of industries. The strategic usage of digital media can be a key element for success today for all types of companies. Social media has become an inseparable aspect of how companies connect with their customers. At the same time, digital apps, smartphones and Virtual Reality are rising as the new point of contacts and service points unlike never before.
The Master’s programme in Digital Media Business combines a strong foundation in business management with a thorough understanding of digital media and different types of web 2.0 services like apps, social media and so on. Through projects, case studies and carefully designed modules, you will gain the necessary market knowledge enabling you to develop a thorough understanding of digital media, customer behavior and content strategy for a digital age. You will acquire the comprehensive strategic, technical and business skills to work with diverse media and content formats at a high project-managerial level. You will critically analyse different types of web 2.0 services, especially social media, apps and other mobile services (including augmented reality features) and are trained to analyse and develop business models in this context.
Interested? Contact us to learn more.
Practice-led Learning
With a large network of more than 500 partner companies, our students have unmatched proximity to the media and design industry. Through exciting practice-projects with our partners, students have the opportunity to gain real work experiences while studying. See what kind of exciting projects our students get to work on here: http://www.macromedia-university.com/projects.html
The benefits of choosing the Macromedia University
• Top position in CHE Ranking 2014/15, globally recognised degrees accredited by FIBAA
• Small classes with intensive, individual supervision
• Campuses in Berlin & Munich: two of the Top 10 “Best Student Cities 2017” worldwide
• Authentic, practice oriented projects with over 500 well-known companies
• Highly qualified professors and industry insiders as lecturers
• International students from all continents
• Career perspectives in Germany: 18 months visa after successful graduation
• Master’s degree over three days a week (e.g. from Thursday to Saturday)
• Pre-Semester course available online
• Buddy network for international students
• Campus locations situated in the very centre of Germany’s industrial locations
• Worldwide network of Partner Universities
Registration deadline
Summer term: Non-EU 15.01 / EU 15.02
Winter term: Non-EU 15.07 / EU 15.08
Contact us
Our Student Advisors are always happy to answer any questions you may have. You can use our online chat or contact us via WhatsApp to talk to us. You can also give us a call or use the information request form on our international website http://www.macromedia-university.com.
The MA Program in Cultural Diplomacy and International Music is a one year program offered by the University of the West of Scotland in partnership with the Academy for Cultural Diplomacy.
Credits - 90 ECTS Credits
Length - 2 Trimesters (plus Dissertation)
Location - Paisley, Scotland and Berlin, Germany
Tuition - €9,000
The opportunity exists to create a programme to educate professionals who intend to become involved in international diplomatic relations which function using the “soft power” of music. These individuals may be involved in planning and co-ordinating the staging of international live events (International music festivals, opening ceremonies for international sports events), recording or broadcast of international music projects (War Child charity, Eurovision Song Contest) or managing long-running cross-border / cross-cultural initiatives (Nerve Centre in Derry, British Council music events). These projects often work across boundaries where trade and political diplomacy have failed, hence retaining communication channels and inter-cultural connections. The emerging professional requires not just an understanding of music and diplomacy but also entrepreneurship, the global music industries, social media communication and distribution platforms, project management, negotiation skills, language skills and team management abilities. In addition to this they may find themselves working with local and national governments. They should therefore also be able to communicate clearly and effectively and understand the language of policy and exchange. The work may be focused on raising national prestige on a global stage, social re-generation, multi-culturalism or cultural liaison (or all of these). Projects are likely to require international music project management, enhanced communication (verbal and digital) skills and an understanding of global creative communities.
The program addresses contemporary international issues, with classroom seminars and lectures, as well as educational & cultural events, conferences, professional trainings, tours, visits and meetings with foreign officials, which are further incorporated into the curriculum. Students will meet with leading experts working in international organizations, embassies, and academic institutions, and will engage with specialists in the areas of International Relations & Economics, Business, Communication, Politics, Human Rights, Culture, Peace Building, Multilateral Diplomacy, Conflict Resolution, and Development.
The program provides students with practical experience for both academic and professional development, preparing students for careers in diverse fields, such as international relations, the humanities, politics, and culture, foreign policy and international economics. On a practical level, the international environment of the Center for Cultural Diplomacy Studies offers students a unique opportunity to interact with leading experts and academics at a wide variety of international organizations and research centers. This exceptional learning environment leads to original research and independent study opportunities. It allows students to create a solid professional network and form a concrete base for future academic and professional career choices, preparing students for engagement in the international arena, civil society, politics, governmental organizations and international economic organizations, as well as the private sector.
Program Structure
The program consists of 90 ECTS credits in total and has duration of two trimesters, and a Thesis to be submitted towards the completion of the program. The first trimester of the program is hosted by the University of the West of Scotland in Paisley and the second trimester is hosted by the Institute for Cultural Diplomacy in Berlin. This unique structure of the program provides the students with the advantage of learning in 2 different major European cities and thus the opportunity to gain academic, professional and personal experience from living in different cultures. Furthermore, the program’s structure provides a unique opportunity to benefit from the study environment in both an international non-governmental organization and a traditional public University.
Next start Fall 2018 (September 2018)
Deadline for late admissions: June 30th, 2018
For further information please visit: http://www.ccds-berlin.de.
Overview
The MA Program in International Events and Cultural Diplomacy is a one-year program offered by the University of West of Scotland in partnership with the Academy for Cultural Diplomacy.
Credits - 90 ECTS Credits
Length - 2 Trimesters (plus Dissertation)
Location - Paisley, Scotland and Berlin, Germany
Tuition - €9,000
The programme recognises that International events are increasingly important within a globalizing world, reflecting the increasing levels of interconnectedness and levels of social consciousness of the world as a single place Mega sporting and cultural events also have an increased political saliency to a wide variety of governmental and non-governmental actors across the world. In this sense, contemporary sporting and cultural events are significant elements of a globalised politic, ‘influencing and being influenced by politics and foreign policy’. International events are therefore inseparable from politics, international relations and diplomacy (public or cultural). They are also now accepted as an important element in nations’ soft power offensives, to the point that securing a positive impact on the nation’s image (or brand) or international prestige has moved from being a welcome consequence to a significant justification for investing in hosting sports mega-events. This particular emphasis on Cultural Diplomacy and its historical and contemporary application in the public sector, private sector and civil society, provides students with expertise in three distinct academic fields, thus with an academic and practical advantage in the European and Global Arena.
In addition to required coursework, the program includes educational & cultural events, conferences, professional trainings, tours, visits and meetings with foreign officials, which are further incorporated into the curriculum. Students will meet with leading experts working in international organizations, embassies, and academic institutions, and will engage with specialists in the areas of International Relations & Economics, Business, Communication, Politics, Human Rights, Culture, Peace Building, Multilateral Diplomacy, Conflict Resolution, and Development.
The program provides students with practical experience for both academic and professional development, preparing students for careers in diverse fields, such as international relations, the humanities, politics, and culture, foreign policy and international economics. On a practical level, the international environment of the Center for Cultural Diplomacy Studies offers students a unique opportunity to interact with leading experts and academics at a wide variety of international organizations and research centers. This exceptional learning environment leads to original research and independent study opportunities. It allows students to create a solid professional network and form a concrete base for future academic and professional career choices, preparing students for engagement in the international arena, civil society, politics, governmental organizations and international economic organizations, as well as the private sector.
Program Curriculum
The program consists of 90 ECTS credits in total and has duration of two trimesters, and a Thesis to be submitted towards the completion of the program. The first trimester of the program is hosted by the University of the West of Scotland in Paisley and the second trimester is hosted by the Institute for Cultural Diplomacy in Berlin. This unique structure of the program provides the students with the advantage of learning in 2 different major European cities and thus the opportunity to gain academic, professional and personal experience from living in different cultures. Furthermore, the program’s structure provides a unique opportunity to benefit from the study environment in both an international non-governmental organization and a traditional public University.
The program follows the conventional university structure of a one year academic program divided into two trimesters, where Students are offered elective courses to accompany mandatory courses, a professional development experience and the final thesis.
Financials
The tuition cost is 9,000 Euros for the full program. The fees cover only the tuition fees, and do not include housing or any other living costs and related expenses.
Enrollments to the Program are possible towards the Fallstart each year.
For start Fall 2018 ( September 2018)
Deadline for late admissions: June 30th, 2018
For further information please visit: http://www.ccds-berlin.de .
The HMKW master program M.A. International Marketing and Media Management conveys analytical, producing and consultancy oriented competences, which are needed urgently in our service and knowledge based economic system, spurred by accelerating digital transformations and growing transnational interconnections. All master programs at HMKW offer interdisciplinary mandatory elective modules as a general foundation. Subject-specific modules to deepen and develop your career skills will be built upon these. The interdisciplinary foundation is made up of modules in legal, technological and psychological subject areas. These modules convey essential competencies for the professionalization of your work with the media. In the subject-specific modules, the master program M.A. International Marketing and Media Management conveys Marketing and Management Basics and then further focusses on Media Management as well as Marketing and Media Intelligence subjects.
Location and language
The program is taught in English at HMKW Berlin and taught in German at HMKW Cologne and HMKW Frankfurt (Level B2 of the Common European Framework of Reference for Languages, CEFR required).
Features
Specializing in theory and practice of marketing and media management,with an analytical and consultancy oriented perspective that is highly relevant for the job market
Learning outcomes
Ability to analyse and solve issues related to industrial, organizational and managerial processes from a marketing and media management standpoint, within a research or practitioner/consultancy context.
Modules
General modules (selection of the optional subjects)
-Media Law
-Media Asset Management
-Media Psychology
-Intercultural Management
Specific modules (selection)
• Classical Marketing Communication
• Online Marketing Communication
• Consumer Behavior
• Price and Sales Management
• Market Research
• Media Management & Economics
• Emerging Media Markets
• Digital Transformation
Tuition fees
Full-time: € 670,– monthly Part-time: € 449,– monthly
Please find more information in our flyer: http://www.hmkw.de/fileadmin/media/downloads/pdfs/infoflyer-studiengaenge_master/HMKW_Master_International_Marketing_and_Media_Management_EN.pdf
M.A. Public Relations and Digital Marketing enables to work professionally in a broad range of new communication fields, which emerge through the digital transformation process of our society and culture. The dynamic progress of media technology has led to a fundamental change of the knowledge and skills which is necessary to compete especially in communication- and media-oriented job markets and professional environments.
New areas of interplay between public relations, corporate communication and marketing arise, whose professions often don’t have any names yet: social media editor, influencer, YouTuber, Instagrammer, etc. The study program prepares you exactly for these vocations of the future, with a special focus on application-oriented research and professional usage of digital communication techniques in so called social media, embedded into integrated marketing and corporate communication strategies.
General Modules: Optional subjects e.g. Media Law, Media Asset Management, Media Production, Intercultural Management, Media Psychology
Specific Modules e.g.: Methodology subjects (e.g. Market Research, Consumer Behavior, Decision Making and Behavioral Finance), subjects on Public Relations (e.g. PR Theories & Models, Strategic Communication, PR Labs about guerilla campaigning and viral communication), subjects on Digital Marketing (e.g. Online Marketing Communication, Classical Marketing Communication)
At HMKW Berlin the M.A. Public Relations and Digital Marketing program is taught in English. The same master program can be studied at HMKW Cologne (Köln) in German language.
*Approval: The course is subject to approval by the Berlin Senate.
