The content and development of this Master in Sports Marketing has been adjusted to the professional demands that students need in their professional practice. It is aimed at the management and direction of sports organizations, institutions and facilities - both public and private - as well as the design, leadership and development of sports events of any nature or size. At this time of progressive academic adaptation across the European Higher Education Area, it is essential to enlarge UCAM’s postgraduate studies portfolio with a qualitatively high master’s program specifically aimed at obtaining the skills required to compete in a global world. To achieve this, teaching staff has carefully been selected, comprising highly qualified university academics as well as professionals from our country's top sports institutions.
This Masters Degree is intended to train future sports marketeers for the normal function of directing sports organizations, with special emphasis on their management and planning. To this end, the Masters formulates the acquisition of advanced training of a specialized nature, geared towards a professional qualification.
The Program for the Master in Sports Marketing, is aimed at both professionals who already have experience in the area of sport marketing who want to update their knowledge in a rapidly changing arena, as well as at people who wish to further their career in sports management and planning.
Similarly, it is intended for individuals who are ready to be leaders, contributing to human social and economic sustainable development, leaders with empathy and ethics who put effort into any project they encounter, with a team spirit and an eagerness to help others succeed.
The Program for the MBA Sports Management, is aimed at both professionals who already have experience in the area of sport management who want to update their knowledge in a rapidly changing arena, as well as at people who wish to further their career in sports management and planning.
In order to be considered for UCAM’s MBA Sports Management, prospective students should fall into at least one of the following categories:
· Professionals from the sporting sector (with proven relevant work experience).
· Elite or professional athletes.
· Successful graduates holding a Bachelor’s Degree (or higher), wishing to pursue a career in sports management.
On completion of the program you will be qualified to: