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IESA - School of Arts & Culture, Full Time Masters Degrees

  • IESA - School of Arts & Culture×
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This program covers the art and luxury management sector with a focus on France and its cultural excellence. Taught in English, this program explores the management, sales and distribution of luxury products using the themes of taste and luxury à la française from Louis XIV to present-day France. Read more
This program covers the art and luxury management sector with a focus on France and its cultural excellence. Taught in English, this program explores the management, sales and distribution of luxury products using the themes of taste and luxury à la française from Louis XIV to present-day France. Themes covered include the French arts de la table, fashion, gemology, cosmetics and fragrances, interior design, furniture, art objects and design, scenery and décor, etc.

The innovative academic program combines lectures with practical field visits major historical monuments, fashion houses, and workshops that represent French cultural excellence. Legal aspects, finance, luxury marketing and management, communication and strategic marketing are all taught by professionals.

Direct interaction with industry players will allow students to build up a network of top professionals in the field and discover the savoir-faire of different sectors.

Structure

The year is made up of 3 terms: 2 terms of classes (Oct-Dec/ Jan-March) and a term of professional experience in the form of an internship (April-June). The first term ends with a group project to validate the term. During the last two terms, students will work on a personal project that they will be expected to present in front of a jury in validation of their diploma “Titre I”.

Each trimester consists of 200 hours of classes spread out over a 10-week period. Courses are taught in English.Participants are attributed a mentor for personalized coaching as well as group methodology sessions to guide them in the conception and realization of their personal project.

1st Term :

The history of art and style (17th-21st centuries), art law, the management of art objects and artistic projects communication and the marketing of art and luxury goods, defining an artistic project (content, business plan, legal structure, communication, marketing), meeting with professionals in situ during visits and workshops.

2nd Term:

e-communication and e-marketing of art and luxury products, negotiation of art objects, promotion of an artistic production, a brand or an artist, contemporary art and luxury, organizing an exhibit, the history of l’art de la table, the history of fashion and luxury products (fashion and accessories, wine and spirits, gastronomy, jewelry and watches, cosmetics and fragrances, niche brands), the history of interior design, meetings with professionals in situ for visits and workshops, methodology and follow up on personal projects.

3rd Term:

Full-time internship along with methodology sessions and personal projects.

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The aim of this intensive 12 month program is to train future managers of arts and cultural institutions and future entrepreneurs in the cultural industries. Read more
The aim of this intensive 12 month program is to train future managers of arts and cultural institutions and future entrepreneurs in the cultural industries.
Core teaching weaves together a range of different approaches to the cultural industries: high-level business management, creative entrepreneurship, art and culture fundraising, event management, and design and creative marketing.

This MBA program is designed to develop students’ understanding of the art and performing arts sectors and develop professional skills in arts management and business. Professional studies are underpinned by courses on the history of twentieth century art and theatre, providing students with a hands-on experience of the artistic and cultural backgrounds.

Structure

The curriculum in details:

This intensive twelve-month program is designed to develop students’ understanding of the art and performing arts sectors, while developing their professional skills in arts management and business, in order to become future managers of arts and cultural institutions and future entrepreneurs in the cultural industries. Throughout the year, students develop a professional project that they present in front of a jury, in validation of the Titre I diploma.

1st trimester (September – December):

Common courses: Marketing & Communication; International Business; Strategic Management; Finance for Managers; Digital Business

Electives: Sociology of Arts & Culture; History of the Decorative Arts

Performing arts track: History of Performing Arts
Arts track: Art history: Realism to 1945
Intensive January session:

Common courses: Research methodology; Business game; Leadership management; Computing software seminar; Career seminar

Performing arts track: European Cultural Policy & Artistic Creation; Culture Industries Survey; Event Management & Management Practices; Economics of Cultural Studies
Arts track: History of the Art Market; History of the Fine Arts; Curating Exhibitions; Economics of the Art Market
2nd trimester (February – April):

Electives: Public Relations & Branding through Social Media; Performance and Digital Arts

Performing arts track: Economics of Cultural Industries; Event Management; Performing Arts Production, Performing Arts Management; Creative Entrepreneurship; Cultural Industries Survey; Cultural Policy & Heritage Management; Legal Environment of Business Applied to the Arts
Elective: Organizing a Film Festival
Arts track: Museum Law; Intellectual Property Law; Legal Environment of the Arts: Economics of the Art Market; Financing Cultural Projects; Art History: 1945 to date; Curating Exhibitions; Mounting Exhibitions
Elective: Collecting Contemporary Art
3rd trimester (May – September): Internship, online classes; develop thesis and professional project.

The Program at a glance:

• Duration: 3 trimesters (12 months)
• Location: Paris
• Accreditation: Professional Master's degree from IESA: Titre 1 Degree recognized by the French governement. Double degree: MA in Arts & Cultural Management from PSB - Paris School of Business

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This 10-month program focuses on the analysis of contemporary art work and the understanding of evolving demands of the art market in a global context. Read more
This 10-month program focuses on the analysis of contemporary art work and the understanding of evolving demands of the art market in a global context. The techniques of management, communication, marketing and the knowledge of law and regulations contribute in providing the expertise required when working in the field of contemporary art.

Based in the heart of Paris, on the premises of IESA Art & Culture, students are within easy access to all the major Parisian museums, auction houses and contemporary art galleries. Class visits to the most prominent contemporary art museums, galleries, and auction houses are organized to allow students to dialogue with curators, art historians, and gallerists.

Study trips to art centers in France are organized during each semester to allow students to network with seasoned professionals in the art sector.

Structure

The program consists of 3 trimesters:

2 trimesters of classwork (Oct-Dec/ Jan-March) and a trimester dedicated to internships (April-June) allowing students to gain professional experience (Jan-March).

During the last two trimesters, students will work on a personal project to be presented in front of a professional jury in order to validate the certificate.

Each trimester contains 200 contact hours over a 10-week period. Courses are taught in English.

Students are attributed a mentor for personalized coaching and will follow group methodology sessions to guide them in the research and development of their personal project.

1st trimester:

The History of the Contemporary Art in Europe and United States; the Economics of the Contemporary Art Market; Art Law; Art and Project Management; Communication and the Marketing, Research, Development and Management of Artistic projects (content, business plan, legal structure, communication, marketing); visits and workshops with professionals.

2nd trimester:

The Current and Future Art Markets, the History of Contemporary Art Outside of Europe; E-communication and E-marketing of Art and Luxury Products; Negotiating Sales of Art Objects; Promoting Artistic Projects, a Brand, Artists, and Contemporary Art and Luxury Products; Exhibition planning; Visits and Workshops with professionals; Methodology; mentoring sessions.

3rd trimester:

Full-time internship, methodology sessions, sessions with mentor to follow up on personal projects.

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The goal of this program is to train students to manage, develop, and promote the tourism industry in particular regions and cultural sites. Read more
The goal of this program is to train students to manage, develop, and promote the tourism industry in particular regions and cultural sites.

Core teaching focuses on a range of skills necessary to become an entrepreneur in the tourism sector: financing, regionally-focused marketing, public policy, targeting your audience, developing community-based strategies, implementing seasonal touristic programs, marketing heritage/tourism products, visitor satisfaction, and sustainable development.

During their training in Paris, students benefit from the experience of specialists from many sectors of the industry (public policy-makers in culture & tourism, retail travel sales directors & operators, managers of operations, public relations managers of touristic groups, sales directors, cultural heritage managers, CEO of private foundations & heritage organizations, prestigious hotel & restaurant managers, hospitality, tourism, cultural, directors of trusts for heritage preservation).

Workshops, lectures, visits to tourism sites and study trips within France provide students with hands-on experience and networking possibilities.

Students will hone the cultural and commercial skills required for developing and managing historical and cultural sites.

Structure

The academic year is made up of 3 trimesters:

2 trimesters of classes (September-December/ January-March) and one trimester of professional experience in the form of an internship (April-June).

During the last two terms, students will work on an individual professional project that they will present in front of a jury in validation of their diploma “Titre I”: Cultural Project Manager, accredited by the French State.

Group coaching sessions are organized to accompany students in the development of this professional project. The Academic year consists of 500 hours of classes over a 24-week period and a 3 month internship.

1st Term: Cultural Entrepreneurship, Marketing Tourism/Heritage Products, Strategic Management, Business Development Strategies, Implementing seasonal touristic programs, Targeting your audience, , Coaching sessions.

2nd Term: E-communication and e-marketing, Contract Law, IP Law, Cultural Heritage Law, Finance, Project Management, Developing a touristic site, Cultural Policy, Sustainable Development and Coaching sessions.

3rd Term: Full-time internship along with coaching sessions to accompany students in the development of their professional projects.

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