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IFA Paris, Full Time Masters Degrees

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Young fashion designers have become the key element in reshaping today’s fashion panorama. Read more
Young fashion designers have become the key element in reshaping today’s fashion panorama. From the appointment of JW Anderson as Creative Director to Loewe to the acquisition of stakes of Christopher Kane by Kering Group, all events seem to indicate that now more than ever fashion creation remains essential for the activities of large luxury brands and mass-market brands.

Despite an apparent return to a pure and fresh creativity, the components of fashion design related jobs have dramatically changed. Imagining garments in an intuitive way is only one aspect of a designer’s responsibilities. A head designer or a creative director must not only anticipate social and aesthetic changes, but also understand the strategic issues faced by brands in terms of positioning, market potential and communication.

Our Master of Arts in Contemporary Fashion Design was specifically designed to address these changes and is aimed at Fashion Design graduates who want to go beyond product design and development.

The program has 3 main objectives :

- Enriching our students’ fashion and creative culture with modules especially designed for this course. For instance our ‘Fashion Cross Culture’ module was developed with the Musée des Arts Décoratifs to provide a more sophisticated approach towards the analysis of cultural discrepancies and their effect on fashion. Another key module would be “Fashion Product Semiology”. It uses semiology as a methodology to decode a garment and to decrypt its aesthetic aspect in order to better understand how it is perceived.

- Developing student creativity with modules such as « Creative Process» that helps students become more aware of their own “creative logic” and increase their potential. The addition of practical workshops will provide students with a new approach on known production and designing techniques. For example the “Pattern and Draping Development” module introduces new research methods based on experimentation and opens new perspectives for students when it comes to finding inspiration.

- Helping our students understand how the fashion industries work and how brand strategies are crafted on a global context. Marketing, organisational issues, financial challenges as well as image and communication strategies will be discussed in a series of various modules



The course ends with students developing their own collection project with the guidance of a tutor. This project includes creating a garment and/or an accessories collection. The process involves designing prototypes for 12 silhouettes as well as developing marketing and business plans. This collection is then examined by a jury of professionals and the best students receive the opportunity to show their work to fashion professionals at the IFA Graduate Show that takes place during The Haute Couture Fashion Week. Students are also tutored to take part in several international contests that represent a great platform for young fashion designers.

As with the other IFA Paris courses, the Master of Arts in Contemporary Fashion Design benefits greatly from its Paris location. With its rich cultural life, its two museums dedicated to fashion, its 6 annual fashion weeks, hundreds of showrooms and textile fairs as well as the vicinity of small-scale crafts industries, the city of lights remains the undisputed fashion capital of the world.

All our programs are articulated around the ECTS framework as defined by the Bologne convention. After completing their course, students receive a total of 120 ECTS that can easily be transferred if they decide to study further. This program also received the IDEL/IDEART accreditation and is certified as an “International Master.”

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During her 2011 runway show, Miuccia Prada stated that “Fashion is an instant language”. Read more
During her 2011 runway show, Miuccia Prada stated that “Fashion is an instant language”. In an era of massive digitalization in which individuals have indirect communications through the intermediary of a screen, it is psychologically reassuring to believe that the construction of one’s style mirrors its representation as an individual. However, just like any other languages, Fashion has a myriad of nuances and facets that render any reading and interpretation much more complex.

The main objective of the MBA in Fashion Business at IFA Paris is to equip its postgraduate students with keys to decipher the ever changing fashion industry. Delivered since 2008, the course has been completely revamped in order to take full advantage of IFA Paris’ heritage and cultural specificities.

The philosophy of the MBA in Fashion Business revolves around 3 pillars:

Discovery:
Students are being immersed in a workshop environment allowing them to get an intensive and practical training based on each development stage of a fashion collection, from inception to commercialization.

Experimentation:
While travelling between IFA’s campus locations (Paris, Istanbul, Bangkok and Shanghai) our students are able to experience first-hand the intrinsic characteristics of emerging and mature markets thanks to IFA Paris learning by doing pedagogy.

Self-affirmation:
The overarching Capstone thesis reflects the students’ commitment to the development of a unique and individual project.

The overall course structure promotes a holistic approach to the fashion industry enabling participants to analyze complex functions. The MBA in Fashion Business is one of the only postgraduate courses that allows its students to understand the integration of Sensorial Marketing within the strategies of international fashion houses.

The development of special seminars in haute couture, fashion trade shows, celebrity endorsements and fashion ethnography are “windows” into unique activities or phenomenon of the fashion industry. From their implication in the organization of fashion related events to the discovery of the inner sanctum of Paris Haute Couture Ateliers, participants will be able to improve their professional portfolio with experiences that will ultimately render their profile more sophisticated and attractive to potential employers.

Finally, from inception to graduation, and regardless of their location, Postgraduate students of IFA Paris will benefit from the support of a unique department called the “Career and Alumni Center”. The industry relation arm of IFA Paris’ academic programs is in charge of organizing bi-weekly guest lectures and field trips to attune our students with the fashion pulse. They will have access to exclusive brand launch events, fashion shows, art exhibitions or professional trade-shows in order to build their own professional network. The Career and Alumni Center accompanies IFA Paris students even after graduation by linking them with its strong alumni network composed of individuals originating from 50 different countries. The key word here is synergy, whereby IFA Paris, its students and its graduates are all major actors in the reshaping of the fashion industry panorama.

Our MBA Courses are structured with the ECTS framework in mind as set by the Bologna Convention. Upon completion of their studies participants will gather a total of 120 ECTS that they will be able to transfer if they wish to further their studies. The Course is also accredited by IDEL/IDEART* and is certified as “International Master”.

*For more information feel free to visit http://www.idel-labels.eu

Course Structure

Our Fashion Business course covers a wide range of modules clustered into five main module groupings:

Marketing and Management:

This grouping encompasses a series of modules that will be sequentially planned based on the structure of a marketing plan. The overall body of knowledge acquired by the students will prepare them to:

Analyze complex marketing challenges based on practical case studies
Allocate resources strategically to achieve pre-determined objectives
Craft brand DNAs allowing for the achievement of a sustainable competitive advantage

Business Issues:

The capacity to listen and interpret markets’ signals is a key component of today’s managers. It needs to be continuously cultivated. Within this module grouping students will discover the idiosyncrasies of the fashion industry from an economic and financial view point.

Distribution and Retail:

The emergence of fast fashion retailing and the exponential growth of online commerce have changed the distribution landscape for fashion houses. This module grouping explores the importance of selecting the right distribution strategies as well as creating a positive shopping environment to achieve an efficient customers’ return rate.


Fashion Environment:

Programs focusing on Fashion Business traditionally put the emphasis on analyzing strategic and marketing challenges. The MBA Fashion Business at IFA incorporates a more creative accent, sourcing inspiration from the school’s roots in Fashion Design. In this module grouping students will learn and experience first-hand about the different steps involved in the creation of a cohesive collection.

Fashion Lifestyle:

From observing the development of a Haute Couture Collection in a studio in Paris to taking an ethnographic trip in the Northern Tribes of China to understand their contribution to the contemporary fashion scene, this series of seminars comprised within the “Fashion Lifestyle” module grouping will allow our students to experience specific aspects of the fashion industry in a workshop like environment.

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Fashion is as much about stories, words and images as it is about products, garments and accessories. It has become a global cultural and social phenomenon, and advertising, photography, magazines and events are a main part of this shift. Read more
Fashion is as much about stories, words and images as it is about products, garments and accessories. It has become a global cultural and social phenomenon, and advertising, photography, magazines and events are a main part of this shift. The recent changes in digital communication tools and social media have led to words and images becoming even more pivotal to it, yet have also made this system increasingly complex and hard to control.

Our Global Fashion Media MBA was specifically designed to address these changes. It is mainly aimed at students or young professionals from a wide range of backgrounds who are interested in careers related to visual representations and communications, journalism, advertising, photographic styling, artistic direction, e-commerce, public relations, photography, and even digital technologies and social media management, either in the fashion world or in the creative industries at large.

This course has 3 main objectives :
Enriching our students’ fashion, visual and media culture with modules such as « Fashion Photography History » that puts in perspective the historical changes in visual representations of fashion and makes the connection with other creative fields, or « Fashion 2.0 » that focuses on the latest developments in digital communication.

Helping our students understand the strategic challenges faced by fashion companies and brands and the role of communication tools in it. Modules such as “International Marketing Communication”, “Branding” or “Sensorial Marketing” articulate communication tools with the global management of companies that have creative activities at the heart of their business.

Allowing students to use the skills they have acquired during the numerous workshops run by professionals that we offer throughout the year. Examples of this include maintaining a blog dedicated to fashion and culture throughout the programme and producing a fashion magazine in full, from feature and article writing to photo shooting and artistic direction.

This program ends with what we call the Capstone Project, an individual research and creative project. When working on the Capstone, each student is encouraged to appropriate specific topics of the MBA Global Fashion Media according to his or her own professional projects and areas of interest.

Moving from the Paris to the Shanghai campuses allows students not only to compare the sectorial differences between mature and emerging markets, but also to better understand the impact local cultures can have on communication and image production.

In both cities, students have the opportunity to attend a wide range of events, from meeting with professionals, attending fashion shows, exhibitions and professional fairs to taking company tours, thus allowing them to build their own professional network. The Career and Alumni Centre is also there to offer guidance to IFA Paris students and alumni, and brings together a large network of graduates and alumni from over 50 different nationalities.

All our programs are articulated around the ECTS framework as defined by the Bologne convention. After completing their course, students receive a total of 120 ECTS that can easily be transferred if they decide to study further. This program also received the IDEL/IDEART accreditation and is certified as an “International Master.”

Read less
Luxury is going through a phenomenon much akin to the Big Bang our Universe has experienced billions of years ago. It is in perpetual movement and the core ideas defining its framework are being dismantled one by one. Read more
Luxury is going through a phenomenon much akin to the Big Bang our Universe has experienced billions of years ago. It is in perpetual movement and the core ideas defining its framework are being dismantled one by one. Is it still accurate to equate luxury with rarity when 94% of Japanese Women in their twenties are said to own a Louis Vuitton bag? Should we still assume that Luxury brands invariably utilize a price skimming strategy when Hermes was forced to hold its first ever sale in Hangzhou China in 2014?

The matter at stake here is to understand if the structural changes faced by this prestigious industry push it to morph and explode into various different, and sometimes paradoxical, ideologies; or if those same structural changes are precisely pushing luxury to initiate a retrenchment to its traditional and secular values, back to its original core? This is the initial postulate structuring one of the most sought after postgraduate courses in IFA Paris: The MBA in Luxury Brand Management.

The philosophy of this revamped MBA is based on the same principles as the other postgraduate courses in IFA Paris:

Discovery:
Students are being immersed in a workshop environment allowing them to get an intensive and practical training based on modules that analyze macro and micro trends in depth.

Experimentation:
While travelling between IFA’s campus locations (Paris, Istanbul, Bangkok and Shanghai) our students are able to experience first-hand the intrinsic characteristics of emerging and mature markets thanks to IFA Paris learning by doing pedagogy.

Self-affirmation:
The overarching Capstone thesis reflects the students’ commitment to the development of a unique and individual project.

The MBA in Luxury Brand Management also takes advantage of the unique heritage and bi-cultural affiliation of IFA Paris as it “sits” perfectly at the confluence of a geographical dichotomy:

The East as the catalyst transforming the “Luxe DNA”:
Thanks to IFA Paris unique combination of campus rotation system and synergistic curriculum, participants will be able to choose between 3 metropolises embodying luxury in developing countries:

Shanghai (2 Terms) where students will discover a country that will become the biggest luxury goods market in the world in 2020, and a city where consumers tastes and knowledge are at such a level of sophistication that some analysts consider they have reached a level of maturity faster than expected
Istanbul (2 Terms) where students will be able to analyse how demographic and lifestyle trends changes are driving one of the healthiest and steadiest industry growth in the European Continent
Bangkok (1 Term following rotations in Paris and Shanghai) where students will be able to explore the thriving fashion retail panorama in a city where the most luxurious brands are increasing their presence
The participants’ experience is reinforced by a unique course structure that offers a variety of modules and seminars opening doors into specific sectors of activity such as luxury watch making, cosmetics and perfume, haute couture or even Oenology and Gastronomy.

Finally, from inception to graduation, and regardless of their location, Postgraduate students of IFA Paris will benefit from the support of a unique department called the “Career and Alumni Center”. The industry relation arm of IFA Paris’ academic courses is in charge of organizing bi-weekly guest lectures and field trips to attune our students with the latest trends in the luxury industry.

Capitalizing on strong collaborations with groups such as LVMH, Richemont or Kering, the Career and Alumni Center will give access to exclusive brand launch events, fashion shows, art exhibitions or professional trade-shows in order to build the students’ own professional network.

Our MBA Courses are structured with the ECTS framework in mind as set by the Bologna Convention. Upon completion of their studies participants will gather a total of 120 ECTS that they will be able to transfer if they wish to further their studies. The Course is also accredited by IDEL/IDEART* and is certified as “International Master”.

*For more information feel free to visit http://www.idel-labels.eu

Course structure
Our Luxury brand Management course covers a wide range of modules clustered into five main module groupings:

Marketing and Management:

This grouping encompasses a series of modules that will be sequentially planned based on the structure of a marketing plan. The overall body of knowledge acquired by the students will prepare them to:

analyse complex marketing challenges based on practical case studies
allocate resources strategically to achieve pre-determined objectives
craft brand DNAs allowing for the achievement of a sustainable competitive advantage

Business Issues:

The capacity to listen and interpret markets’ signals is a key component of today’s managers. It needs to be continuously cultivated. Within this module grouping students will discover the idiosyncrasies of the luxury industry from an economic and financial view point.

Luxury Environment:

The concept of rarity has traditionally been associated to the idea of luxury. However, while rarity is still an important factor in determining the value of a luxury brand, terms such as “exclusivity” or “space” are now strongly resounding within customers’ minds as alternative descriptors. In this module grouping students will study the historical evolution of the luxury industry and will explore macro trends that are structuring the different international markets.

Luxury Lifestyle:

The series of seminars comprised within the “Luxury Lifestyle” module grouping will allow our students to experience diverse industries and give them more specific insights on each of them. Topics such as Haute Couture, Jewellery, Luxury Watch Making…etc will be covered by specialists of the sectors who will guide the students through their discovery process.

The Foundation workshop will be taught over 2 full weeks (75 Hours) and comprise the following modules:

Principles of Marketing – 15 Hours
Quantitative Research Approaches – 15 Hours
Accounting Principles – 15 Hours
Working Methodology – 15 Hours
Project Management – 15 Hours

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“The persuasive power of an odor cannot be fended off, it enters into us like breath into our lungs, it fills up, imbues us totally. Read more
“The persuasive power of an odor cannot be fended off, it enters into us like breath into our lungs, it fills up, imbues us totally. There is no remedy for it”

Patrick Suskind, Le Parfum

The inescapability of a scent’s inebriation is very much akin to the power of attraction of a beautifully designed dress. It is with this idea in mind that newest postgraduate course of IFA Paris was built: offering an innovative approach to Perfume and Cosmetics management through the integration of its 20 years expertise in fashion.

The philosophy of the MBA in Perfume and Cosmetics Management revolves around 3 pillars:

Discovery:
Students are being immersed in a workshop environment allowing them to get an intensive and practical training fostering creativity while at the same time allowing them to discover each strategic components and stakeholders of the beauty industry

Experimentation:
While travelling between IFA’s campus locations in Paris and Shanghai our students are able to experience first-hand the intrinsic characteristics of emerging and mature markets thanks to IFA Paris learning by doing pedagogy.

Self-affirmation:
The overarching Capstone thesis reflects the students’ commitment to the development of a unique and individual project.

The MBA in Perfume and Cosmetics Management also takes advantage of the unique heritage and bi-cultural affiliation of IFA Paris as it “sits” perfectly at the confluence of a geographical dichotomy:

The West as the upholder of traditional luxury values:
Participants will spend 2 terms in Paris in order to have access to what the rest of the world considers as the birth place of luxury.

The East as the catalyst transforming the “Luxe DNA”:
Thanks to IFA Paris unique combination of campus rotation system and synergetic curriculum, participants will be able to explore the latest market and technological evolutions in the beauty industry in an area of the world (North Asia) considered as the most important source of growth.

The development of 7 special seminars provides participants with “windows” into unique activities or phenomenon of the beauty industry. They are organized across our campuses of Paris and Shanghai according to the market specificities of those 2 locations. While in France students will be exposed to the traditional art of perfume making through an immersive experience thanks to our Olfactory Lab and our seminar titled “Parfums a la Francaise”. During their rotation in Shanghai participants will discover the booming segment of skin care for men and explore the different invasive and non-invasive plastic surgery techniques. The ultimate goal is to offer participants the opportunity to improve their professional portfolio with experiences that will ultimately render their profile more sophisticated and attractive to potential employers.

Finally, from inception to graduation, and regardless of their location, Postgraduate students of IFA Paris will benefit from the support of a unique department called the “Career and Alumni Center”. The industry relation arm of IFA Paris’ academic courses is in charge of organizing bi-weekly guest lectures and field trips to attune our students with the latest trends in the beauty industry.

Capitalizing on strong collaborations with groups such as LVMH, Richemont or Kering, the Career and Alumni Center will give access to exclusive brand launch events, fashion shows, art exhibitions or professional trade-shows in order to build the students’ own professional network.

Our MBA Courses are structured with the ECTS framework in mind as set by the Bologna Convention. Upon completion of their studies participants will gather a total of 120 ECTS that they will be able to transfer if they wish to further their studies. The Course is also accredited by IDEL/IDEART* and is certified as “International Master”.
*For more information feel free to visit http://www.idel-labels.eu

Course structure

Our Perfume and Cosmetics Management course covers a wide range of modules clustered into five main module groupings:

Marketing and Management:

This grouping encompasses a series of modules that will be sequentially planned based on the structure of a marketing plan. The overall body of knowledge acquired by the students will prepare them to:

Analyse complex marketing challenges based on practical case studies
Allocate resources strategically to achieve pre-determined objectives
Craft brand DNAs allowing for the achievement of a sustainable competitive advantage

Business Issues:

The capacity to listen and interpret markets’ signals is a key component of today’s managers. It needs to be continuously cultivated. Within this module grouping students will discover the idiosyncrasies of the fashion industry from an economic and financial view point.

Distribution and Retail:

New technologies are shaping the cosmetics and perfume offering of the 21st century in ways that do not always relate to product innovation. A large part of the most recent innovations concern the distribution and retail sector, with interesting cross-overs between the Fashion and the Cosmetics and Perfume industries.

Cosmetics and Perfume Environment:

Is perfume still a luxury? Are socially responsible brands more impactful? How is the impact of the fashion industry in the development of the cosmetics and perfume industry?... This module grouping will challenge students and develop their critical thinking approach in regards with the industry.

Cosmetics and Perfume Lifestyle:

While our MBA Program does not aim at creating technicians we believe it is important for our students to be totally immersed within the environment of cosmetics and perfumes. This is why we have devised a series of groundbreaking seminars and workshops: to allow our students to experience the specificities of the future industry they’ll be working for. From a week in an olfactory lab to test and create perfumes to a foray into the crafting of perfumes “A La Francaise”, everything has been devised to provide a groundbreaking experiential learning.

The Foundation workshop will be taught over 2 full weeks (75 Hours) and comprise the following modules:

Principles of Marketing – 15 Hours
Quantitative Research Approaches – 15 Hours
Accounting Principles – 15 Hours
Working Methodology – 15 Hours
Project Management – 15 Hours
Student Workload:

522 Hours of Face-to-Face lectures
783 Hours of Self-Study
840 Hours of capstone project
200 Hours of industry contact and collaboration

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