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EU Business School (Geneva Campus), Full Time Masters Degrees

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Consumers have become active participants of the digital world and have blurred the line between brand and consumer. A company’s communication and public relations professionals are vital to any organization and are key in establishing and maintaining relationships with the target audience. Read more
Consumers have become active participants of the digital world and have blurred the line between brand and consumer. A company’s communication and public relations professionals are vital to any organization and are key in establishing and maintaining relationships with the target audience. This major will cover various topics such as structuring public relations campaigns, media strategy, organizational communication and ethics, while addressing a wide range of communication and publicity concerns.

Program

The topics covered in this major include structuring public relations campaigns, ethics, media strategy and planning, organizational communication and oration in a variety of contexts.

Term I
MCO 101 - Management Skills
MCO 102 - Organizational Behavior
MCO 103 - Managerial Accounting
MCO 104 - Marketing
MCO 105 - Quantitative Business Methods
MCO 106 - Negotiation (seminar)
MCO 107 - Business Law (seminar)
MCO 108 - Personal & Professional Development

Term II
MCO 201 - Finance
MCO 202 - Human Resources Management
MCO 203 - Global Economics
MCO 204 - Strategic Management
MCO 205 - Management Information Systems
MCO 206 - Business Strategy Simulation
MCO 207 - Job Career Planning (seminar)
MCO 208 - Communication Skills (seminar)
MCO 209 - Personal & Professional Development

Term III
MCP 301 - Public Speaking & Public Communication
MCP 302 - Public Relations
MCP 303 - Organizational Communication
MCP 304 - Mass Media Strategy, Planning & Media Law
MCP 305 - Practical Applications in Public Relations

Faculty

EU Business School faculty members are leading innovators who work both inside and outside of the classroom to guide our business students’ education.

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees as well as part-time instructors who are also current members of the international professional community. Our faculty members possess experience as entrepreneurs, consultants and business leaders. This combination of the academic and business worlds supports a unique and exceptional quality of learning.

Employability

EU’s Communication & Public Relations program will keep you connected and prepares you for the demands of this fast-paced, exciting field.

As an entry-level communications specialist, you may land jobs that involve:
-Media relations
-Employee communications
-Web-based communications

Graduates work as communication specialists with:
-Multinational corporations
-Public relations agencies
-Hospitals and health care providers
-Government ministries and agencies
-Trade associations
-Not-for-profit organizations
-Financial institutions
-Entertainment companies

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Design is a ubiquitous discipline that extends into every sector of business. With the increase of social and virtual channels, a company has more options than ever to promote its products and brands. Read more
Design is a ubiquitous discipline that extends into every sector of business. With the increase of social and virtual channels, a company has more options than ever to promote its products and brands. A practical knowledge of design, current trends and how they affect corporate practices, is quickly becoming a key component of a good business education. Through this program, you will gain a general understanding of design history and esthetics while learning how to best apply them to good business and productive management practices.

Program

Design management graduates enter the market with a diverse skill set that will enable them to discern a good design idea from one that will not work in the current market. They will also know how to incorporate design into the modern world of business.

Term I
MCO 101 - Management Skills
MCO 102 - Organizational Behavior
MCO 103 - Managerial Accounting
MCO 104 - Marketing
MCO 105 - Quantitative Business Methods
MCO 106 - Negotiation (seminar)
MCO 107 - Business Law (seminar)
MCO 108 - Personal & Professional Development

Term II
MCO 201 - Finance
MCO 202 - Human Resources Management
MCO 203 - Global Economics
MCO 204 - Strategic Management
MCO 205 - Management Information Systems
MCO 206 - Business Strategy Simulation
MCO 207 - Job Career Planning (seminar)
MCO 208 - Communication Skills (seminar)
MCO 209 - Personal & Professional Development

Term III
MDM 301 - Introduction to the World of Design
MDM 302 - Luxury & Design
MDM 303 - Architecture & Hotel Design
MDM 304 - Graphic Design & Corporate Identity
MDM 305 - Photography & Management

Faculty

EU Business School faculty members are leading innovators who work both inside and outside of the classroom to guide our business students’ education.

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees as well as part-time instructors who are also current members of the international professional community. Our faculty members possess experience as entrepreneurs, consultants and business leaders. This combination of the academic and business worlds supports a unique and exceptional quality of learning.

Employability

Design Management professionals can seek employment as:
-Brand strategists
-Advertising executives
-Product developers
-Project managers
-Marketing managers
-Business directors

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The success of a business today depends on its online presence. Accordingly, e-business is one of the fastest growing and most in-demand modern industries. Read more
The success of a business today depends on its online presence. Accordingly, e-business is one of the fastest growing and most in-demand modern industries. Want to start your own online business, help existing online businesses or completely invent new ways of doing business online? The E-Business program prepares you to thrive in an online business context, examining a broad range of topics from online architecture to usability, while covering many of the relevant issues that managers face in internet-based environments.

Program

The managerial skills that E-Business graduates gain are applicable to both those that wish to launch their own e-businesses and those who go on to work for an established operation.

Term I
MCO 101 - Management Skills
MCO 102 - Organizational Behavior
MCO 103 - Managerial Accounting
MCO 104 - Marketing
MCO 105 - Quantitative Business Methods
MCO 106 - Negotiation (seminar)
MCO 107 - Business Law (seminar)
MCO 108 - Personal & Professional Development

Term II
MCO 201 - Finance
MCO 202 - Human Resources Management
MCO 203 - Global Economics
MCO 204 - Strategic Management
MCO 205 - Management Information Systems
MCO 206 - Business Strategy Simulation
MCO 207 - Job Career Planning (seminar)
MCO 208 - Communication Skills (seminar)
MCO 209 - Personal & Professional Development

Term III
MEB 301 - E-Marketing Strategies
MEB 302 - Crafting the E-Business Model
MEB 303 - E-Business Architecture
MEB 304 - E-Business Design
MEB 305 - The E-Consumer

Faculty

EU Business School faculty members are leading innovators who work both inside and outside of the classroom to guide our business students’ education.

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees as well as part-time instructors who are also current members of the international professional community. Our faculty members possess experience as entrepreneurs, consultants and business leaders. This combination of the academic and business worlds supports a unique and exceptional quality of learning.

Employability

E-business is booming and so are the opportunities for graduates with an E-Business MBA to:
-Start their own e-business
-Consult existing e-businesses
-Work at e-business giants ranging from Airbnb.com to Amazon.com

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Growing businesses need to adapt to environmental and technological changes, this major will prepare you for the challenges of establishing and growing a business in today’s dynamic climate. Read more
Growing businesses need to adapt to environmental and technological changes, this major will prepare you for the challenges of establishing and growing a business in today’s dynamic climate. This program will develop your key knowledge and skills around new venture creation, providing you with the framework and skills you need to become an entrepreneurial leader and manager in any organizational setting. By the time of graduation, you will have developed key capabilities in areas of new products and service development alongside small and family businesses management.

Program

The Entrepreneurship MBA covers topics such as management skills and accounting methods, negotiation techniques and communication skills, and looks at how they can be applied in various business situations. The program also teaches students how to adjust to changes, and gives them the skills necessary to become successful entrepreneurial leaders in a range of organizational settings.

Term I
MCO 101 - Management Skills
MCO 102 - Organizational Behavior
MCO 103 - Managerial Accounting
MCO 104 - Marketing
MCO 105 - Quantitative Business Methods
MCO 106 - Negotiation (seminar)
MCO 107 - Business Law (seminar)
MCO 108 - Personal & Professional Development

Term II
MCO 201 - Finance
MCO 202 - Human Resources Management
MCO 203 - Global Economics
MCO 204 - Strategic Management
MCO 205 - Management Information Systems
MCO 206 - Business Strategy Simulation
MCO 207 - Job Career Planning (seminar)
MCO 208 - Communication Skills (seminar)
MCO 209 - Personal & Professional Development

Term III
MET 301 - New Product Development
MET 302 - Entrepreneurship & New Venture Creation
MET 303 - Innovation & Leadership
MET 304 - Technology & Change Management
MET 305 - Family Business Management

Faculty

EU Business School faculty members are leading innovators who work both inside and outside of the classroom to guide our business students’ education.

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees as well as part-time instructors who are also current members of the international professional community. Our faculty members possess experience as entrepreneurs, consultants and business leaders. This combination of the academic and business worlds supports a unique and exceptional quality of learning.

Employability

An MBA in Entrepreneurship is a sure-fire way to turn great ideas into profitable enterprises. The skills learned in this program are geared toward launching a successful start-up in the fields of:
-IT technology
-B2B sales
-B2C sales
-Venture capitalism
-Consultancy

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The Executive Bachelor of Business Administration (EBBA) is a one-year, two-semester intensive program designed for working professionals in middle or senior management positions and with at least five years of work experience. Read more
The Executive Bachelor of Business Administration (EBBA) is a one-year, two-semester intensive program designed for working professionals in middle or senior management positions and with at least five years of work experience. Its objective is to equip professionals with theoretical and conceptual knowledge, to strengthen their extensive work experience and prepare them for graduate studies.

Program

The Online Executive Bachelor in Business Administration is the ideal offering for students seeking a more flexible degree program or a bridge to the EU Online MBA.

The Online Executive BBA is a one-year, two-semester intensive program designed for working professionals in middle or senior management positions with at least five years of work experience. Its objective is to equip professionals with theoretical and conceptual knowledge, strengthening their extensive work experience and preparing them for the EU Online MBA program.

Mirroring EU’s Executive BBA, its online counterpart offers students the opportunity for conferences, exams, industrial visits and tutorials as well as the chance to spend one week at one of EU Business School’s main campuses. The online program is presented through an easy-to-use web platform where acclaimed lecturers give students a truly blended learning experience, in a two-semester (90 ECTS) structure.

Modules
FIRST SEMESTER
EBBA 101 - Business Management
EBBA 102 - Quantitative Business Methods
EBBA 103 - Business Finance
EBBA 104 - Communication Skills
EBBA 105 - Marketing Management
EBBA 106 - Management Information Systems
EBBA 107 - Ethics in Business
EBBA 108 - Case Study Analysis

SECOND SEMESTER
EBBA 201 - Strategic Management
EBBA 202 - Introduction to Financial Accounting
EBBA 203 - Production & Operations Management
EBBA 204 - Human Resources Management
EBBA 205 - Customer Relationship Management
EBBA 206 - Managerial Economics
EBBA 207 - Corporate Finance & Cases in Finance
EBBA 208 - Cases in Marketing

Faculty

EU Business School faculty members are leading innovators who work both inside and outside of the classroom to guide our business students’ education.

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees as well as part-time instructors who are also current members of the international professional community. Our faculty members possess experience as entrepreneurs, consultants and business leaders. This combination of the academic and business worlds supports a unique and exceptional quality of learning.

Employability

The broad spectrum of this program means that graduates are able to choose from a wide range of career paths across various business sectors. Many graduates also go on to study master’s degrees. BBA graduates aspire to work in positions such as:
-Brand manager
-Mortgage advisor
-Marketing manager
-Share trader
-Management consultant
-Performance analyst
-Market planner
-Project manager
-Contract analyst
-Information manager

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This major covers a diverse range of areas in the financial industry, from the financial organization, operation and problems of the economy at large to issues of financial management in business firms and financial institutions. Read more
This major covers a diverse range of areas in the financial industry, from the financial organization, operation and problems of the economy at large to issues of financial management in business firms and financial institutions. This program equips you with the analytical foundations and tools needed for the discipline and dealing with important practical issues in a finance centered career, preparing you for management positions in the fields of corporate finance, investment management and other managerial and financial fields.

Program

Graduates of this program enter the field with a finely tuned financial knowledge base that is crucial to making sound and profitable decisions.

Term I
MCO 101 - Management Skills
MCO 102 - Organizational Behavior
MCO 103 - Managerial Accounting
MCO 104 - Marketing
MCO 105 - Quantitative Business Methods
MCO 106 - Negotiation (seminar)
MCO 107 - Business Law (seminar)
MCO 108 - Personal & Professional Development

Term II
MCO 201 - Finance
MCO 202 - Human Resources Management
MCO 203 - Global Economics
MCO 204 - Strategic Management
MCO 205 - Management Information Systems
MCO 206 - Business Strategy Simulation
MCO 207 - Job Career Planning (seminar)
MCO 208 - Communication Skills (seminar)
MCO 209 - Personal & Professional Development

Term III
MBF 301 - Financial Investments
MBF 302 - Financial Planning
MBF 303 - Short-Term Financial Management
MBF 304 - Long-Term Financial Management
MBF 305 - Advanced Finance

Faculty

EU Business School faculty members are leading innovators who work both inside and outside of the classroom to guide our business students’ education.

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees as well as part-time instructors who are also current members of the international professional community. Our faculty members possess experience as entrepreneurs, consultants and business leaders. This combination of the academic and business worlds supports a unique and exceptional quality of learning.

Employability

Financial experts are needed in all areas of business. Finance program graduates find employment opportunities in corporate finance departments, banks, credit organizations, insurance companies and mortgage industries.

Popular positions among finance graduates include:
-Stock Broker
-Budget Analyst
-Investment Banker
-Credit Manager

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People are the most valuable asset of any company and now, more than ever, organizations are committed to the happiness and retention of great employees. Read more
People are the most valuable asset of any company and now, more than ever, organizations are committed to the happiness and retention of great employees. The Human Resources Management major focuses on managing people from a social, cultural and political point of view while developing your management skills in the area. You will learn the methods of effective talent scouting and management, as well as the trends and techniques necessary to build a top-notch team of business professionals.

Program

Graduates of this program deliver added value to core stakeholders in a business world where management has to focus heavily on its most important asset: its people.

Term I
MCO 101 - Management Skills
MCO 102 - Organizational Behavior
MCO 103 - Managerial Accounting
MCO 104 - Marketing
MCO 105 - Quantitative Business Methods
MCO 106 - Negotiation (seminar)
MCO 107 - Business Law (seminar)
MCO 108 - Personal & Professional Development

Term II
MCO 201 - Finance
MCO 202 - Human Resources Management
MCO 203 - Global Economics
MCO 204 - Strategic Management
MCO 205 - Management Information Systems
MCO 206 - Business Strategy Simulation
MCO 207 - Job Career Planning (seminar)
MCO 208 - Communication Skills (seminar)
MCO 209 - Personal & Professional Development

Term III
MHR 301 - International Human Resources Management
MHR 302 - HR Development & Training
MHR 303 - Communication & Negotiation in Employee Relations
MHR 304 - People Management
MHR 305 - HR Workshops

Faculty

EU Business School faculty members are leading innovators who work both inside and outside of the classroom to guide our business students’ education.

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees as well as part-time instructors who are also current members of the international professional community. Our faculty members possess experience as entrepreneurs, consultants and business leaders. This combination of the academic and business worlds supports a unique and exceptional quality of learning.

Employability

Graduates with an MBA in Human Resources Management go on to become heads of HR and managers for global companies, as well as independent advisors in the highly lucrative field of consultancy.

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Today’s successful professionals must come with a varied skillset, adaptable to the diverse and international nature of the global market. Read more
Today’s successful professionals must come with a varied skillset, adaptable to the diverse and international nature of the global market. This major equips you with the tools to navigate a world with rapidly dissipating borders. In this program, you will develop a broad understanding of the global economic playing field through extensive case-study research accompanied by a diverse range of topics that relate to international business, including and not limited to: finance, law, media, communications and management.

Program

International Business graduates leave EU with a diverse skill set that will enable them to be effective leaders in a number of different business applications.

Term I
MCO 101 - Management Skills
MCO 102 - Organizational Behavior
MCO 103 - Managerial Accounting
MCO 104 - Marketing
MCO 105 - Quantitative Business Methods
MCO 106 - Negotiation (seminar)
MCO 107 - Business Law (seminar)
MCO 108 - Personal & Professional Development

Term II
MCO 201 - Finance
MCO 202 - Human Resources Management
MCO 203 - Global Economics
MCO 204 - Strategic Management
MCO 205 - Management Information Systems
MCO 206 - Business Strategy Simulation
MCO 207 - Job Career Planning (seminar)
MCO 208 - Communication Skills (seminar)
MCO 209 - Personal & Professional Development

Term III
MBA 301 - Business Policy & Strategy
MBA 302 - International Marketing
MBA 303 - International Finance
MBA 304 - Sales Management
MBA 305 - Technology & Change Management

Faculty

EU Business School faculty members are leading innovators who work both inside and outside of the classroom to guide our business students’ education.

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees as well as part-time instructors who are also current members of the international professional community. Our faculty members possess experience as entrepreneurs, consultants and business leaders. This combination of the academic and business worlds supports a unique and exceptional quality of learning.

Employability

The broad spectrum of study for this program means that graduates have a wide range of career paths across various business sectors.

Here are some examples of positions that MBA graduates aspire to.
-Brand manager
-Mortgage adviser
-Marketing manager
-Share trader
-Management consultant
-Performance analyst
-Market planner
-Project manager
-Contract analyst
-Information manager

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The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. Read more
The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. This program covers current developments in e-marketing strategies along with changes in advertising and media, preparing you for a career in international marketing.

Program

Graduates leave this program with all the tools they need to be effective players in the field of international marketing.

Term I
MCO 101 - Management Skills
MCO 102 - Organizational Behavior
MCO 103 - Managerial Accounting
MCO 104 - Marketing
MCO 105 - Quantitative Business Methods
MCO 106 - Negotiation (seminar)
MCO 107 - Business Law (seminar)
MCO 108 - Personal & Professional Development

Term II
MCO 201 - Finance
MCO 202 - Human Resources Management
MCO 203 - Global Economics
MCO 204 - Strategic Management
MCO 205 - Management Information Systems
MCO 206 - Business Strategy Simulation
MCO 207 - Job Career Planning (seminar)
MCO 208 - Communication Skills (seminar)
MCO 209 - Personal & Professional Development

Term III
MIK 301 - International Marketing
MIK 302 - Sales Management
MIK 303 - Marketing Research
MIK 304 - E-Marketing Strategies
MIK 305 - Advertising & Media

Faculty

EU Business School faculty members are leading innovators who work both inside and outside of the classroom to guide our business students’ education.

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees as well as part-time instructors who are also current members of the international professional community. Our faculty members possess experience as entrepreneurs, consultants and business leaders. This combination of the academic and business worlds supports a unique and exceptional quality of learning.

Employability

An MBA in Marketing can open a number of professional doors to opportunities in a wide range of fields.

Career paths graduates with an MBA degree in marketing can pursue include:
-Creative advertising agencies
-Fashion marketing
-Film marketing and publicity
-Biotech, aviation and pharmaceuticals
-Freelance consultancy
-Teaching

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Good leadership means good business. Professional communication, team building and conflict resolution are all key leadership skills developed in this comprehensive program. Read more
Good leadership means good business. Professional communication, team building and conflict resolution are all key leadership skills developed in this comprehensive program. Whether you want to be a startup entrepreneur or a change-agent in an existing organization, this major is designed to focus on your leadership method and process, helping to define your leadership style and efficient team management in order to achieve clear goals and objectives. This program targets the team dynamics that motivate employees, to the mutual benefit of the employee and company.

Program

Graduates enter the working world with a variety of tactics to inspire work ethic and creative thinking in a team, as well as managerial skills applicable to any professional situation.

Term I
MCO 101 - Management Skills
MCO 102 - Organizational Behavior
MCO 103 - Managerial Accounting
MCO 104 - Marketing
MCO 105 - Quantitative Business Methods
MCO 106 - Negotiation (seminar)
MCO 107 - Business Law (seminar)
MCO 108 - Personal & Professional Development

Term II
MCO 201 - Finance
MCO 202 - Human Resources Management
MCO 203 - Global Economics
MCO 204 - Strategic Management
MCO 205 - Management Information Systems
MCO 206 - Business Strategy Simulation
MCO 207 - Job Career Planning (seminar)
MCO 208 - Communication Skills (seminar)
MCO 209 - Personal & Professional Development

Term III
MLS 301 - Business Ethics
MLS 302 - Innovation & Leadership
MLS 303 - Strategic Supply Chain Management
MLS 304 - Business Policy & Strategy
MLS 305 - Coaching & Mentoring

Faculty

EU Business School faculty members are leading innovators who work both inside and outside of the classroom to guide our business students’ education.

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees as well as part-time instructors who are also current members of the international professional community. Our faculty members possess experience as entrepreneurs, consultants and business leaders. This combination of the academic and business worlds supports a unique and exceptional quality of learning.

Employability

The core skill for any emerging businessperson is leadership. As such, an MBA specifically designed around the examination and development of this crucial trait opens doors for those who wish to enter the fields of:
-Consultancy
-Motivational Speaking
-Team Building
-Teaching
-Corporate Management

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Tourism is the fastest growing industry in today’s business world and companies continue to require academically qualified managers to afford them an insight into the industry. Read more
Tourism is the fastest growing industry in today’s business world and companies continue to require academically qualified managers to afford them an insight into the industry. This major explores the theories, practices and business models that make up the comprehensive tourism and leisure area. Focusing on the development of executive skills and strategic aptitudes, this program will deliver the key competencies required in the tourism industry while developing your understanding of international and intercultural management needs.

Program

In addition to industry-specific modules, the program focuses on development strategies and management styles specifically geared toward creating leaders in the industry who can also apply the same skills to the wider commercial market.

Term I
MCO 101 - Management Skills
MCO 102 - Organizational Behavior
MCO 103 - Managerial Accounting
MCO 104 - Marketing
MCO 105 - Quantitative Business Methods
MCO 106 - Negotiation (seminar)
MCO 107 - Business Law (seminar)
MCO 108 - Personal & Professional Development

Term II
MCO 201 - Finance
MCO 202 - Human Resources Management
MCO 203 - Global Economics
MCO 204 - Strategic Management
MCO 205 - Management Information Systems
MCO 206 - Business Strategy Simulation
MCO 207 - Job Career Planning (seminar)
MCO 208 - Communication Skills (seminar)
MCO 209 - Personal & Professional Development

Term III
MLT 301 - International Tourism Management
MLT 302 - Strategic Tourism Marketing
MLT 303 - Environments of Tourism
MLT 304 - Culture & Cross-Cultural Management in Tourism
MLT 305 - E-Business in Tourism

Faculty

EU Business School faculty members are leading innovators who work both inside and outside of the classroom to guide our business students’ education.

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees as well as part-time instructors who are also current members of the international professional community. Our faculty members possess experience as entrepreneurs, consultants and business leaders. This combination of the academic and business worlds supports a unique and exceptional quality of learning.

Employability

Graduates of this MBA have the world at their fingertips with the ability to work in, manage and own hotels, restaurants and hospitality businesses all over the world. Here are some of the places where EU graduates have risen to executive levels:
-Marriott Hotel Group
-Vueling Airlines
-W Hotel
-Disneyland
-Hilton Hotels
-Swiss International Airlines

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The 2012 Annual Internet Survey showed that over six million people around the globe were already finding success through the advantageous benefits e-learning programs offer. Read more
The 2012 Annual Internet Survey showed that over six million people around the globe were already finding success through the advantageous benefits e-learning programs offer.

To keep up with today’s busy schedules and upward corporate mobility trends, in 2012, EU Business School opened its online campus. Its flagship Online MBA program adapts its onsite counterpart to fit online needs with an easy-to-use web platform, acclaimed lecturers with experience in online education and on-campus weeks for a truly inegrated and complete experience

Program

The program web portal is available 24 hours a day, with open access to study materials, syllabi, plans, guides, reading materials, lectures and discussion forums.

Coursework includes online team building and group work, peer-to-peer communication, online lectures, active class discussions, on-campus work and case-study analyses. Average MBA-related work time is around 30 to 40 hours per week.

Online MBA students are required to turn in a project at the end of their final term that will take about six months to complete. Each student is assigned a faculty advisor or mentor who will guide the student during the process.

The Online MBA is offered with the following majors:

MBA - International Business
MBA - Communication & Public Relations
MBA - International Marketing
MBA - Global Banking & Finance
MBA - Entrepreneurship
MBA - Leadership
MBA - E-Business
MBA - Sports Management
MBA - Human Resources Management

Faculty

EU Business School faculty members are leading innovators who work both inside and outside of the classroom to guide our business students’ education.

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees as well as part-time instructors who are also current members of the international professional community. Our faculty members possess experience as entrepreneurs, consultants and business leaders. This combination of the academic and business worlds supports a unique and exceptional quality of learning.

Structure

ONLINE
EU Business School’s Online MBA has the same structure as the full-time MBA program which will be taken in three 10-week terms. Students are guided by academics who are also active business people; working at the forefront of international companies.

The program is made up of 72 credits taken over three 10-week terms. Average MBA-related work time is around 30 to 40 hours per week.

EU students have online access to a range of virtual classroom materials and a comprehensive support network. The online interactive learning platform connects students to the university from wherever you are in the world and grants them full access to the online materials.

ONSITE
Nine weeks of each term take place online while the tenth week takes place on one of EU’s four main campuses (Geneva, Munich & Barcelona). Each term, participants take five courses and various seminars online and then lectures during the on-campus week. This way, students can meet their classmates, take part in industrial visits and network for a blended experience that includes both online and onsite education.

NETWORKS
EU Business School students join a learning community in which individual growth is strengthened through collaboration with colleagues from across the globe. They create their own global network of aspiring business leaders through both their peers and our international corporate connections.

Online Benefits

Advance in your current job without having to leave it; increase your chances for a rise in pay; further understand your peers; and gain the respect of your superiors with an online MBA program that is less costly and more flexible than its on-campus equivalent.

EU Business School’s innovative and flexible Online MBA enables students to study at a leading business school, regardless of their location.

The online program is ideal for those who:
-Wish to continue working while studying
-Need flexibility in their study schedule
-Seek a blended experience of online and onsite education
-Aspire to develop multidimensional business skills
-Are looking to move up in their companies
-Want to learn from a world-class, active faculty

Students can combine study with a full-time career or make use of a career break, allowing them to develop the knowledge and competencies that will be instrumental in advancing a career in the world of business.

Recent advances in technology have enabled online education to become a respected equivalent to a campus-based program.

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Media is everywhere today and the positive reputation of an organization is one of its most important assets. From crisis management to social responsibility to brand promotion, sending out the right message is germane to a company’s management of their reputation. Read more
Media is everywhere today and the positive reputation of an organization is one of its most important assets. From crisis management to social responsibility to brand promotion, sending out the right message is germane to a company’s management of their reputation. Today, corporations are expected to offer more than just products and services, they must also act as market leaders and demonstrate ethical business practices. People with an in-depth understanding of the importance of reputation as well as the skills to implement a coherent strategy that will illustrate these traits to the general public are in high demand across all sectors.

Duration: Three terms

Credits: 76 CH/100 ECTS

Start Dates: October, January, March

Locations: Barcelona, Geneva, Montreux

Teaching Language: English

Degree Awarded: EU Switzerland private accredited MBA degree

Visit the website - https://www.euruni.edu/euruni/Programs/Graduate-MBA/MBA-Reputation-Management/Overview/MBA-Reputation-Management-Overview.html

The next graduate/MBA start dates are:

Fall Term: October 3, 2016
Winter Term: January 9, 2017
Spring Term: March 20, 2017
Fall Term: October 2, 2017

Double Degree On Campus

- MSc in International Management

For students who do not have two years of work experience

Duration: Three terms

Double Degree Awarded: EU Switzerland private accredited MBA degree + an official MSc in International Management degree awarded by the University of Roehampton in London

- MBA

For students who have two or more years of work experience

Duration: Three terms

Double Degree Awarded: EU Switzerland private accredited MBA degree + an official MBA awarded by the University of Roehampton in London

Campus Exchange Programs: You can transfer to any of the four main campuses after any completed term. We also have exchange programs with a long list of other universities around the world. Please see the list of our partners (https://www.euruni.edu/Scripts/Index.aspx?id=17363).

Career Counseling: EU has departments on each campus to help students find jobs in their field of study.

Admission Requirements: Students must have a bachelor’s degree from an accredited college or university. Students must also have an intermediate English level.

Admission period: Year round.

Program

Reputation management graduates leave EU with a diverse skill set that will prepare them to protect and defend the reputation of their organization.

TERM I (18 CH | 23 ECTS)

MCO 101 - Management Skills
MCO 102 - Organizational Behavior
MCO 103 - Managerial Accounting
MCO 104 - Marketing
MCO 105 - Quantitative Business Methods
MCO 106 - Negotiation (seminar)
MCO 107 - Business Law (seminar)
MCO 108 - Personal & Professional Development

TERM II (21 CH | 27 ECTS)

MCO 201 - Finance
MCO 202 - Human Resources Management
MCO 203 - Global Economics
MCO 204 - Strategic Management
MCO 205 - Management Information Systems
MCO 206 - Business Strategy Simulation
MCO 207 - Job Career Planning (seminar)
MCO 208 - Communication Skills (seminar)
MCO 209 - Personal & Professional Development

TERM III (15 CH | 20 ECTS)

MRM 301 - Risk Management
MRM 302 - Crisis & Issue Management
MRM 303 - Brand Management & Advocacy
MRM 304 - Reputation Management
MRM 305 - Corporate Social Responsibility & Stakeholder Management

Employability

Typical areas within organizations and roles that a student with a Reputation Management MBA can aspire to are those linked to:

- the strategic management of communications
- organizational reputation
- public relations
- crisis management

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The sports market is a multibillion dollar industry, experiencing rapid expansion in countries such as China, Russia, Brazil and the Middle East, opening many doors to those with a specialized skillset. Read more
The sports market is a multibillion dollar industry, experiencing rapid expansion in countries such as China, Russia, Brazil and the Middle East, opening many doors to those with a specialized skillset. This is an interdisciplinary program designed to teach management skills, covering areas such as: sports marketing and management, sports advertising, media relations and sponsorship. The industry offers diverse and dynamic opportunities to graduates, ranging from professional sports to managing events and corporate sponsorships.

Program

Students gain the knowledge necessary to become successful sports managers, through case study research, industrial visits and routine networking with professional sports industry professionals, in addition to the managerial training they receive in a classroom setting.

Term I
MCO 101 - Management Skills
MCO 102 - Organizational Behavior
MCO 103 - Managerial Accounting
MCO 104 - Marketing
MCO 105 - Quantitative Business Methods
MCO 106 - Negotiation (seminar)
MCO 107 - Business Law (seminar)
MCO 108 - Personal & Professional Development

Term II
MCO 201 - Finance
MCO 202 - Human Resources Management
MCO 203 - Global Economics
MCO 204 - Strategic Management
MCO 205 - Management Information Systems
MCO 206 - Business Strategy Simulation
MCO 207 - Job Career Planning (seminar)
MCO 208 - Communication Skills (seminar)
MCO 209 - Personal & Professional Development

Term III
MSP 301 - Sports Marketing Management
MSP 302 - Financial Management Applications to Sport
MSP 303 - Sports Sponsorship
MSP 304 - Sports Management Issues
MSP 305 - Crafting Unique Sports Events

Faculty

EU Business School faculty members are leading innovators who work both inside and outside of the classroom to guide our business students’ education.

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees as well as part-time instructors who are also current members of the international professional community. Our faculty members possess experience as entrepreneurs, consultants and business leaders. This combination of the academic and business worlds supports a unique and exceptional quality of learning.

Employability

The sports market is expanding in countries which are experiencing strong economic growth, such as China, Russia, Brazil and India, as well as other Asian, African, Middle Eastern and Latin American countries.

Important international sporting events are taking place worldwide. Examples include the Rio de Janeiro and Sochi Olympic Games and the Football World Cup in Brazil, Russia and Qatar.

The sports market is often identified through its media and commercial activities. It is breaking ground through the incorporation of various sectors into areas of the business world:
-Development of new sport-related media
-Optimization of new sports facilities
-Expansion of online games and betting
-Sports, the environment and sustainable development
-Sports organization within companies
-Charity sports and sponsorship
-Sports ethics and society

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