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Rome Business School, Full Time Masters Degrees

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Short-term investment, life-long return, on your schedule. Compared to a traditional two-year programme, the Rome Business School’s 1-Year MBA provides a faster return on investment. Read more

12 months, start anytime, on campus or online

Short-term investment, life-long return, on your schedule. Compared to a traditional two-year programme, the Rome Business School’s 1-Year MBA provides a faster return on investment. It can be started anytime, either on campus or online (or both), offering the unique opportunity of fitting today’s professionals’ need for freedom and flexibility.

The programme is structured to enable you to continue to work full-time and study for your MBA part-time, connecting what you learn to current global and relevant organisational issues. This is ideal if you are unable to take significant time out of work to study and want greater flexibility over how, when and where you achieve your MBA qualification.

BENEFITS
• Start whenever you want, anytime during the year
• Designed for busy professionals wishing to combine work and study
• One-year duration
• Choose to attend lectures either on campus or online – or even both
• A global perspective, thanks to the four Double MBA options available in three different continents, even live online
• Small and International classes
• Individualized management coursework
• Lectures in the evenings and on Saturdays
• Grants available

TARGET RECIPIENTS
Our 1-year MBA course is aimed at all those who wish to acquire the skills and knowledge that will enable them to operate as general managers. Our 1-year MBA is designed for full-time working individuals. Courses are offered in the evenings and on Saturdays, allowing students to complete the programme without interrupting their careers or excessively disrupting their personal lives.
Students interested in taking part this MBA are typically:
• professionals interested in pursuing careers in general management, either in not-for-profit or for-profit businesses or as entrepreneurs or managers;
• professionals with specialist backgrounds who wish to acquire general management experience to progress in their careers;
• graduates with at least two years of relevant work experience who wish to consolidate their managerial knowledge;
• entrepreneurs who wish to develop their skills and competences to make their businesses grow internationally.

PROFESSIONAL OUTLETS
On completion of the Rome Business School’s MBA, you will have acquired the skills to be able to work – among other profiles – as:
• General Manager
• Project Manager
• Business Development Manager
• Human Resources Manager
• Marketing Manager
• Strategy Manager
• Finance Manager
• Management Consultant


COURSE CONTENT

The MBA is structured as a collection of ten courses and a final project work/final dissertation. Eight courses are core courses and two are electives, leading to specializations.

CORE COURSES
1. Accounting
2. Economics
3. Entrepreneurship and Creativity
4. Quantitative Business Methods and Decision Techniques
5. Strategic Management
6. Finance
7. Human Resources Management
8. Marketing Management

SPECIALIZATIONS

MBA with a specialization in Marketing
MBA with a specialization in Finance
MBA with a specialization in International Business
MBA with a specialization in Human Resources Management

INTERNATIONAL STUDY SEMINARS

If you are interested in learning more about specific markets, the Rome Business School’s MBA includes the opportunity for a one week International Study Seminar abroad in Brazil, Russia or the Ukraine at our partner universities and business schools.

A MULTICULTURAL ENVIRONMENT

Rome Business School is an International Institution that has already hosted students from more than 140 countries.

Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.

Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies.

ENTRY REQUIREMENTS

All applicants must:
• at least hold a three-year degree
• have two years of relevant professional experience
• be fluent in the English language

Please note: for both the on-campus and distance learning options and in order to ensure a top quality training course, classes will consist of a maximum of 15 attendees.

NEXT STEPS
• Choose your starting date
• Apply with no further commitment and cost
• Go through our selection process and apply for a scholarship (estimated duration – 1 week)
• Choose your learning option (On campus or online)
• Choose your Double MBA with no additional cost (four options available)
• Start your MBA

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Within the context of the globalisation of markets and of competition, human resources are an ever more decisive factor of competitive advantage for both companies and non-profit organisations. Read more
Within the context of the globalisation of markets and of competition, human resources are an ever more decisive factor of competitive advantage for both companies and non-profit organisations. With the progressive leveling of the fields of technological and process know-how, the individual is indeed the one true discriminating factor.

Ultimately, the individual’s competencies, motivations, innovation capabilities and overall professional performance quality determine an organisation’s success. From such a perspective, companies and institutions must equip themselves with experts capable of both fully understanding the central role of the individual and of overseeing the related managerial processes, such as: selection, hiring, training, communication, development and compensation.
On the other hand, modern human resources professionals cannot neglect the international dimension that all activities are increasingly taking on and must therefore be able, for example, to understand and handle global organisations’ diversity management dynamics and complexity profiles.

Within this framework, the Rome Business School’s Master’s Degree course in International Human Resources Management is the ideal choice for all those who wish to excel as human resources professionals in the job market at the international level, providing all the necessary knowledge, operational competencies and professional and networking opportunities on a global scale.

TARGET RECIPIENTS

This Master’s Degree course is aimed at all those who are getting their first exposure to the world of human resources management or those who, although already operating in this sector, wish to acquire a more structured education and update their competencies.

TRAINING OBJECTIVES

The Rome Business School’s Master’s Degree course in International Human Resources Management is aimed at providing a technical-cultural training that will enable attendees to become human resources operators capable of effectively carrying out their jobs in complex organisational contexts at the international level.


COURSE CONTENT

Part 1 - General Management

• The company and the competitive environment
• Business strategy
• Project management
• Marketing management fundamentals
• Finance and business planning

Part 2 -Professionalising teachings

• Strategic management of human resources: approaches, trends and tools
• Job analysis and strategic planning of human resources
• Selection, hiring and retention
• Training
• Development: coaching, counselling, mentoring
• Career plan and career development
• Performance management and evaluation
• Global Compensation
• Organisational theories and development
• Industrial relations and collective bargaining
• Workplace health and safety
• International management of human resources

Part 3 - Themed Focuses

• Work psychology
• Organisational behaviour
• Leadership and team management

Part 4 - Study and research seminars

• Workforce diversity, inclusion and equal opportunity employment
• Internal communication
• Change management
• Human resources metrics

Part 5 - Special Contents

The technical/professional teaching is
enriched by:

• Company tours, to get to know managerial systems and players from the inside
• Artistic-cultural programmes, aimed at stimulating creativity, innovation capability and complex system understanding
• Training in interdisciplinary competencies, such as:
• Business English
• Self-marketing
• Interpersonal communication techniques and PNL
• Public speaking

PAID INTERNATIONAL INTERNSHIPS
Interested attendees may take part in paid intenships in numerous Countries at major companies and organisations.

A MULTICULTURAL ENVIRONMENT
The Rome Business School prizes intercultural exchange as a source of personal and professional development. Students from all continents regularly attend its courses.

TEACHING TECHNIQUES

The Rome Business School employs a wide array of teaching methods:

• Lectures
• Case study analysis
• Exercises
• Assisted private studying
• Guest speakers
• Videos
• Company tours
• Complementary cultural initiatives

LEARNING OPTIONS

The Rome Business School’s Master’s Degree in Marketing and Communications can be attended, based upon preference, either on campus or by distance learning, with the following options:

- Full-time (from Monday to Thursday)
- Executive (on Saturday)
- Professional


Rome Business School is an International Institution that has already hosted students from 140 countries.

Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.

Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies.

Read less
The Rome Business School’s Master’s Degree in Marketing and Communications is the ideal academic course for professionals seeking a world-class degree programme in these disciplines, leading to a successful global career in the field. Read more
The Rome Business School’s Master’s Degree in Marketing and Communications is the ideal academic course for professionals seeking a world-class degree programme in these disciplines, leading to a successful global career in the field..

The programme’s quality teaching, its international paid internship offerings and its career and networking services all contribute to make this programme the perfect fit for anyone who is looking to rise to the top in the world of business.

TARGET RECIPIENTS

The Master’s Degree is designed for all those who are seeking their first exposure to the world of marketing and communications or for all those who are already working in this environment, but are seeking to expand their knowledge of their own field, all within a structured environment.

TRAINING OBJECTIVES

• Expanding the knowledge and ability to apply the most cutting-edge marketing and business communication strategies.
• Recognizing individual market components and using this understanding for better marketing management.
• Learning how to launch and manage the most effective marketing strategies.
• Forming an effective integrated marketing plan.
• Understanding the process of defining and implementing streamlined communication strategies aligned with business objectives.
• Mastering the use of communication tools and channels.
• Applying marketing and communication knowledge to a variety of business contexts.

COURSE CONTENT

Part 1 – Defining Marketing and the Marketing Process

1. Introduction to Marketing
2. Company and Marketing Strategy

Part 2 – Understanding the Marketplace and Consumers

3. The Marketing Environment
4. Marketing Information Systems and Research
5. Consumer Markets and Consumer Buyer Behaviour
6. Business Markets and Business Buyer Behaviour

Part 3 – Designing a Customer-Driven Marketing and Communication Strategy and Mix

7. Segmentation, Targeting, Differentiation and Positioning
8. Product, Services, and Brands
9. New-Product Development and Life-Cycle Strategies
10. Pricing: Understanding and Capturing Customer Value
11. Pricing Strategies
12. Marketing Channels
13. Retailing and Wholesaling
14. Integrated Marketing Communication Strategy
15. Advertising and Public Relations
16. Personal Selling and Sales Promotion
17. Direct and Online Marketing

Part 4 – Competing on an international scale, ethically

18. Creating a Competitive Advantage
19. International Marketing and The Global Marketplace
20. Marketing Ethics and Social Responsibility

Part 5 – Special Contents
The technical/professional teaching is enriched by:

• Company tours, to get to know managerial systems and players from the inside
• Artistic-cultural programmes, aimed at stimulating creativity, innovation capability and complex system understanding

Training in interdisciplinary competencies, such as:
• Business English
• Self-marketing
• Interpersonal communication techniques and PNL
• Public speaking

STUDY TOURS IN EUROPE

PAID INTERNATIONAL INTERNSHIPS

Interested attendees may take part in paid internships in numerous Countries at major companies and organisations.

A MULTICULTURAL ENVIRONMENT

The Rome Business School prizes intercultural exchange as a source of personal and professional development. Students from all continents regularly attend its courses.

TEACHING TECHNIQUES

The Rome Business School employs a wide array of teaching methods:

• Lectures
• Case study analysis
• Exercises
• Assisted private studying
• Guest speakers
• Videos
• Company tours
• Complementary cultural initiatives

LEARNING OPTIONS

The Rome Business School’s Master’s Degree in Marketing and Communications can be attended, based upon preference, either on campus or by distance learning, with the following options:

- Full-time (from Monday to Thursday)
- Executive (on Saturday)
- Professional

ENTRY REQUIREMENTS

- All applicants must have a three-year degree (or be near completion).
- Applicants for English-taught Masters must demonstrate English language proficiency.

For both the on-campus and distance learning options and in order to ensure a high quality training course, classes can consist of a maximum of 15 attendees.

INTERNATIONALITY

Rome Business School is an International Institution that has already hosted students from more than 140 countries.

Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.

Our selected renewed and highly competent formators are always assessed and rated by students, thanks to our quality assurance system.

Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies

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