This program prepares students for complex management and marketing tasks in the field of consumer and capital goods as well as in the service sector. Graduates have completed extensive practical training assignments and are specialized in market research, market segmentation, direct marketing and sales.
The program is open to graduates from non-economic study fields; the teaching language is German and English.
Our university forms an attractive studying environment with its modern architecture and state-of-the-art class rooms, laboratories and dormitories. With a comfortable student-lecturer ratio, students get intensive personal support. Lecturers have profound experience both in academia and the industry.