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Istituto Europeo di Design, Full Time Masters Degrees

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The Master's programme focuses on research and innovation in different sectors, with an emphasis on practical activities of design, to enable students to develop their creativity, refining tools and knowledge through a targeted and structured approach. Read more
The Master's programme focuses on research and innovation in different sectors, with an emphasis on practical activities of design, to enable students to develop their creativity, refining tools and knowledge through a targeted and structured approach: the fundamentals of Interior design of cars, both technically and psychologically, emerging technologies, identifying layout and models of use of interior space, traditional materials and the latest generation, new trimmings, technologies and integrated platforms with a particular emphasis on interface design.

From a cultural perspective, the Master in Car Interior Design and User Experience covers subjects such as the history and trends of Car Interior Design and the study of perception. Students improve their skills and techniques in the visualization and communication of ideas, forms and concepts. The laboratory of communication occurs with the practice in the advanced levels of 2D and 3D Photoshop and other industry-specific programs. The environment of the cockpit is examined in all its functionality. The user and his needs are always at the center of the project proposal. This means improving and facilitating the driving of the vehicle, the passenger compartment comfort in all aspects (functional, aesthetic, sound, touch) and its security.

Much importance is given to human-machine interface. The important flow of visual information, sound messages or control actions through devices and controls located on the dashboard in front of the driver requires a careful and intelligent planning that facilitates the interaction between the driver and the car as a function of maximum driving safety.
Over the past decade, the heavy investments made by the most influential international car manufacturers have greatly contributed to the research and technological
development of the passenger that, in its evolution, has changed the real idea of the car, considered primarily for its aesthetics design in the past. comfort and aesthetics have become increasingly important as the range of devices and interfaces of the latest generation, together, offer the driver a unique mobility experience often conveyed through the philosophy of a brand.

The curriculum includes a study of the marketing strategy: user profile, market analysis. The student is measured with the reality in a series of professional workshops held with the support of companies in the industry.

The final project is the synthesis of all the experiences, where the laboratory results and knowledge merge together inthe design of the interior of a vehicle according to the brief provided by the industry partner.

The course is recognised by MIUR as Master Academic Level I.

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Based on cross-disciplinary working team, the Master applies creativity development of the best design agencies and think tanks, and stimulates the collective thinking, in order to share know-how and empower all related skills. Read more
Based on cross-disciplinary working team, the Master applies creativity development of the best design agencies and think tanks, and stimulates the collective thinking, in order to share know-how and empower all related skills.

The philosophy of the course, project and client based, offers to participants the opportunity to experiment and put into practice mindset and methodological processes (design thinking) by carrying out real projects, through a process based on team work and learning by doing.

All projects are followed by Leader Advisors who are also practitioners, selected for their expertise on the different project topics. Conferences and seminars offer the opportunity for debates with specialists and agencies, distinguished personalities from a range of design disciplines as well as others including entrepreneurship, technology and economy. High-profile Italian and international businesses and social enterprises enrich the Masters programme by disclosing their skills through projects, case studies and strategies.

The preliminary stages of this Master introduce students to the culture of design thinking and related methodologies through lectures, workshops and laboratory works. Subsequently, participants face different project phases, experimental and interactive courses (with different purpose, complexity and goals) based on learning by doing.

At the same time students can attend nurture courses to get involved in the strategic, technological and expressive area of design, bringing ideas and insights in order to feed the personal and professional growth of the whole team.

Students are called on to take a proactive and professional role with the clients in order to overcome the academic reality. They will benefit from a practical experience, where team work change according to the brief and the proposed teaching strategy.

The Master in Design enables students to meet with different production systems, which keep stimulating and take them to develop their own project methodology, allowing them to produce unique concepts. This process gives concrete answers to the needs of the market by the use contemporary languages and signs.

The course culminates in an exhibition where students present their dissertations and internships to a committee made by other candidates and experts.

The course is recognised by MIUR (Ministry for Education, University and Research) as an Academic Master Level I.

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The Master offers a path of experience, research and projects, combining a teaching methodology rich in theory and technique with the practical contribution of companies and practitioners that support the student at all stages of training and testing. Read more
The Master offers a path of experience, research and projects, combining a teaching methodology rich in theory and technique with the practical contribution of companies and practitioners that support the student at all stages of training and testing.

The course covers three main key areas: the history of fashion and applied arts, fashion design and production, marketing and communication strategies, with an increasing level of complexity. Evaluation of results is based on their consistency with the objectives and on the social, cultural, ethical and economic impact towards stakeholders and the reference system, even on a long-term basis, in relation to contemporary trends of taste, style and market.

In addition to the experimental stage that introduce students to the development of creative ideas and knowledge of the technical and technological tools useful for their representation and realization, the course covers all the aspects related to the history of fashion, applied arts, design and different features of contemporary creative expression.

Laboratory activities and innovative project teaching methodology related to the design and production (from the formulation of an idea of fashion products to its formal, functional, ethical, social evaluation) involve students through individual or group projects, workshops, tutorials, case studies, use of simulative techniques and role playing. The workshops are followed by distinguished designers, ambassadors of excellence in the fashion industry.

After examining the main types of fashion product, from accessories to dress, in all their expressions, students will investigate all the aspects of the industrial production such as phases, time, materials, resources, economic factors of the whole implementation process, even retailing and visual merchandising.

The trends of global markets in the fashion industry and the different business models have now reached revered status throughout design management, marketing strategies and communication. The purpose of this course is to introduce students to business strategies, analysis of different types of consumer – that is today both final receiver and business partner - its taste and its evolving needs. The impact of the brand on the target audience and the different aspects of traditional communication and web based fashion collections on the market will be examined, evaluating new tools and perspectives, such as the environmental impact.

The postgraduate course culminates in a dissertation, a final project aimed at checking the skills acquired by the students during the Masters programme. This project involves the launch of a new product or a new collection, where the students highlight the processes and define communication, image and style strategies.

The course is recognised by MIUR (Ministry for Education, University and Research) as an Academic Master Level I.

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The course is divided into two modules, characterized by a specific course of study, strictly related to the peculiarity of the venue in which it takes place. Read more
The course is divided into two modules, characterized by a specific course of study, strictly related to the peculiarity of the venue in which it takes place: Venice and Como.

In the I° Module, the courses offered by IED Venice provide students with an original preparation in the field of arts and conservation, interchanging lessons in class with visits and meetings, so to understand the concrete application of theoretical concept analyzed in class. A focus is dedicate on the criticality related to the movement and the management of the contemporary artwork, to the legal aspect and the valorization of cultural heritage.

In the II° Module, the possibility to operate in the technical laboratory of Accademia Aldo Galli-IED Como, will offer a concrete preparation in the field of restoration, through workshop and practical experience able to prepare students to understand the artworks peculiarities and how to operate on them.

A specific training period is scheduled at the end of the course and will contribute to the definition of the final thesis project.

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The Master in Animation Design aims first of all to consolidate and upgrade skills in animation concept design with a focus on the topics, contents and styles that characterize the current production. Read more
The Master in Animation Design aims first of all to consolidate and upgrade skills in animation concept design with a focus on the topics, contents and styles that characterize the current production. It identifies some points that focuses on the evolution of the production work flow, presented by larger studies that are currently introducing new artistic solutions and techniques (Emerging Tools) for the production of series and feature films: 2D/3D integration, Cut-out (Puppet Animation), Frame-by-Frame Paperless Animation, Post-production, VFX.

On these "nodes" students will find also the search for style, as a synthesis between the premises of the concept - expressive and aesthetic intents - and the choices of realization.

Teaching methodology is divided into three main areas: design, technical and instrumental and production-marketing.

The programme initially provides some useful modules to examine and specialize expertise within the concept design, pre-production (from the subject to the storyboard) and animation, alongside the courses that provide the necessary expertise on the technical instrumental perspective.

The course covers subjects such as Concept Design for animation (at the base of the short film), Ambient Design (study set design applied to the different animation techniques), Character Design (screenplay), pre-visualization techniques (from videoboard to lay out Settings Set 3D), Director, Soundtrack, development of interactive digital content.

Teachers follow personally the formulation and implementation of various projects. The students make a dossier of the project, individual or in team, to be presented to the pitch of the most important festivals worldwide (Appel à Projects in Annecy; Pitch Me! At Cartoons on the Bay).

There will be then a communication project (in simulation purchasing) on social issues or education and the creation of a personal show reel (self-presentation) updated to the latest projects.

The final Project may be a short film, a pilot for a TV series or a cross-media project, done individually or in team.

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The Master in Arts Management is divided into two operational modules, characterised by a distinct course of study in relation to the city in which it takes place, each involving an examination and a final project. Read more
The Master in Arts Management is divided into two operational modules, characterised by a distinct course of study in relation to the city in which it takes place, each involving an examination and a final project. Some of the subjects of the course cut across the modules, while others are specific and unique to each location.

The Master is held in partnership with the Fondazione Palazzo Strozzi in Florence, the MIBAC (Italian Ministry of Cultural Heritage and Activities) in Rome and the Peggy Guggenheim Collection in Venice.

At the end of the course, students will be ready to work in arts and cultural companies and institutions (e.g. museums, foundations, galleries, festivals, auction houses), in the so-called cultural sectors (national and international cultural institutions, profit and nonprofit), in areas related to contemporary art and with large enterprises investing in the cultural market (banks, insurance companies, banking institutions, event management companies, trade fair organisations, art foundations, exhibition production companies, or companies operating in the communication world).

FLORENCE - Design of exhibitions and events
The Florence module focuses on developing specific skills to manage the different organisational phases of a Cultural event: from the design to the identification of partners and sponsors, to communication management and content creation. As a group, with the support of teachers and the course coordinator, students will plan and create one or more cultural events with real clients.

ROME - Art Direction: focus on festivals
The goal of this module is to develop a new approach to artistic heritage management. The Master’s semester in Rome combines the huge culture that the city plays at international level with the vivacity of the backgrounds that characterises its urban culture. With the support of new technologies, students will explore possible cultural convergences that stimulate interest and participation.

VENICE - 1 week Workshop
In partnership with the Peggy Guggenheim Collection, students will participate in a one-week workshop in Venice. They will visit the main institutions and meet the professionals of the Peggy Guggenheim.
The Peggy Guggenheim Collection is one of the most important museums in Italy for European and American art from the first half of the Twentieth century. It is located in the home of the famous collector Peggy Guggenheim, at Palazzo Venier dei Leoni on the Grand Canal in Venice.

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The Master in Brand Management and Communication, now at the 13th edition, provides the alternation of lectures, tutorials, case studies, workshops and projects in partnerships with companies, individual or group projects. Read more
The Master in Brand Management and Communication, now at the 13th edition, provides the alternation of lectures, tutorials, case studies, workshops and projects in partnerships with companies, individual or group projects.

The course has a close link with the professional world through the work developed between partners and teaching staff, composed of a team of professionals from major companies, agencies and consulting firms, providing the students with an intense and interactive curriculum, of increasing complexity.

Teaching methodology considers the different stages of the process: from building of brand equity, defining values, positioning and planning marketing activities, to the actions aimed at the growth and support of the brand, with the analysis of branding strategies and trends and development.

Participants explore the various areas of the construction project and strategic communication of the brand, through the study of skills in various functions: Brand Manager, Account, Strategic Planner, Media Research Planner, Copy and Art.

At the end of the pathway, in a dedicated unit, the course examines the actions of self marketing: from the tools necessary to make a self-presentation through the appropriate instruments (video card, Web), to the techniques of public speech.

In previous editions, the projects were developed in collaboration with Jacuzzi - development project of the new brand Jacuzzi SPA; Ducati - Brand stretching on target millennials worldwide; Aiutare I Bambini - brand repositioning; Bellavita - guideline development of brands; Cottoveneto - assessment and brand positioning worldwide; Prénatal - assessment and brand positioning worldwide; Boscolo Hotels - assessment and brand experience; Nestle '/ Buitoni - assessment and re-launching the brand in Italy; Diesel - 55DSL - assessment and strategic guidelines; Max Mara - branding green field on the brand Sportmax and person; Pomellato - global digital branding strategy; Campari - Mix Campari brand relaunch; Piaggio - branding and development of smart mobility ecosystem; Ferrero - brand stretching brand on target millennials worldwide and developing new product line.

During the previous editions of the programme students enjoyed, among others, the following visiting: Google, Technogym, Campari.

The Master is organized in two editions, the first in November in Italian, the second in February in English.

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The main aim of IED Venice Master in Business Administration in Arts and Cultural Events is to provide a strong theoretical background in relation to culture and creativity, coupled with a managerial vision related to the field of design and cultural business start-up. Read more
The main aim of IED Venice Master in Business Administration in Arts and Cultural Events is to provide a strong theoretical background in relation to culture and creativity, coupled with a managerial vision related to the field of design and cultural business start-up. The range of institutions and phenomena considered includes all the pillars of cultural production, moving from the classical heritage sectors and museums to the world of media and communication joining the fields of material culture. Starting from the observation that the cultural world is moving towards a new model based on entrepreneurship and projects, the master wants to train professionals able to handle the tools of culture in a sustainable way both culturally and economically.
The total number of hours of the Master program are divided as follows: nine months of frontal lectures, lab activities, didactic visits, integrated by individual study, project development and three months dedicated to the elaboration of the final Thesis Project, that could be done alone or in group.

The Master is organized into four main educational areas:

AREA 1_KEY ELEMENTS OF CONTEMPORARY ARTS
The first area want to provide students with theoretical basis on the contemporary cultural sector and its historical roots, both nationally and internationally. In particular, they receive in this section a solid preparation on Contemporary Arts and Critics, followed by an in-depth analysis of the Arts system and the Art Market, including meeting with the main operators acting there.
Moreover, a specific attention will be dedicated in this prospective to the 57th International Art Exhibition organized by Venice Biennale, experienced in an exclusive way.

AREA 2_KEY ELEMENTS OF CULTURAL PROJECT MANAGEMENT
The second area is designed to provide operational tools with which students can transform the knowledge gained in employment opportunities. The methodology followed starting from an economical and creative approach, providing them with fundamentals of Cultural Economics, Business Planning, Project Cycle Management, Marketing, Crowd Founding and Engagement actions, followed by specific focus on how to create a cultural start-up or business activity in the sector.

AREA 3_CULTURAL SECTORS
Heritage, Cultural industries and Material culture: the third module analyze the meaning of the word “Culture” and offer the possibility to experiment the interaction between different aspects that characterize this wide sector. Fashion, Design, Handcraft, Tourism, Performing Arts and New Technologies: workshop and fieldtrips will be organized with high professionals and operators in these fields, so to stimulate the students on the contamination between the different cultural assets.

AREA 4_ENTREPRENEURSHIP EXPERIENCE
The final Thesis Project offers to the students a concrete opportunity to start – or develop, his/her own career using at best the theoretical and practical skills and methods learned during the other modules of the Master course. Based on the personal interest, they will in fact work together with a tutor on the creation and design of an accurate business plan to start an own business or to propose a project to institution operating in cultural field or to a non-profit organization.
At the end of each thematic Module students are requested to pass an assessment exam, able to check the knowledge assimilated during the classes attended.
Moreover, fieldtrips and specific case histories represent an important asset during all the Master, related to single course or module. At this proposal destination and testimonial could be also defined taking into consideration the proposal done by lectures and students during the pathway.

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The role of creative / communicator in a company is undergoing a process of transformation that demands a new profile. Read more
The role of creative / communicator in a company is undergoing a process of transformation that demands a new profile. Companies in all sectors are starting to need a different kind of creative director, a person who is able to coordinate and deal with several specialists in the same environment and manage the processes that drive creativity and business strategies.

The Master of Communication Design Labs creates favourable conditions to achieve, over a year of learning and experience, the following objectives:

- Conceptualize, develop and communicate innovative ideas.
- Lead multidisciplinary teams.
- Build and communicate timeless concepts.
- Establish personal contacts with a range of professionals from the creative environment.
- “De-specialise” and unlearn to gain a broader view.

The contents covered in the course are organized into modules:

- Foundation (critical historical analysis, methodology, sustainability, visual communication...)

- Specific (audiovisual language and production, anthropology, storytelling, copywriting, new communication strategies, briefing, advertising copywriting, branding, global trends, content marketing strategies, commercial communication projects…)

- Transverse (design culture, applied creativity, team building, design research, design thinking, job placement…)

- Thesis / research project (concept, idea, development, production, prototyping, display...)

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The curriculum of the course consists of surveys of modern and international contemporary art, as well as close consideration of visual arts institutions and practices, training in exhibition organization and public programs in museums and not-for-profit galleries, commissioning, writing, publishing and commercial gallery activity. Read more
The curriculum of the course consists of surveys of modern and international contemporary art, as well as close consideration of visual arts institutions and practices, training in exhibition organization and public programs in museums and not-for-profit galleries, commissioning, writing, publishing and commercial gallery activity. The teaching combines lecture-based courses, self-initiated research, seminars, site visits, and collaborative work. It also involves the realization of a project in partnership with a national pavilion at the Venice Biennale.
The duration of the Masters program is divided as follows: seven months of lectures, lab activities, museum and gallery visits, integrated with individual study, project development and three months dedicated to the elaboration of a final Thesis Project that can be undertaken alone or in a group.
The Masters program has a very pragmatic approach, providing students with methodology and a step-by-step path that will lead to the realization of an exhibition project. For that reason its structure is divided into 3 main parts:

- AREA 1_THEORY
The first part provides students with solid introduction to the history of post-WW2 modern and contemporary art, and a critical analysis of recent trends. The history of exhibitions is analyzed in the light of museology, leading to a consideration of current curatorial strategies.

- AREA 2_SKILLS AND EXPERTISE
The second part is concerned with specific expertise and skills required to develop an efficient working practice in fields of exhibition organization and management, also placing emphasis on audience development through marketing and learning, writing – as required for publication, fundraising etc – and off-site activity. Driven by renowned professionals, this area will be relevant equally for those wishing to pursue careers either in not-for-profit or commercial art worlds, in auction houses or art fairs, commissioning the production of new art work in museums or in the public realm.

- AREA 3_PRACTICE
The third part is the realization of a curatorial project, starting from an idea to its concrete realization. They will moreover live the experience of the next 57th International Art Exhibition managed by La Biennale of Venice from a special point of view, and special week inside the main cultural institution located in the city.

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At IED Barcelona Design Management is taught by a faculty body of practitioners from Design & Business, through the immersion and practice of different… Read more
At IED Barcelona Design Management is taught by a faculty body of practitioners from Design & Business, through the immersion and practice of different innovation and strategic methodologies, analysis of case studies and the execution of a real-industry project commissioned either by multinational companies competing in the global economy, or local companies competing in the international markets. This approach facilitates the training in decision making, placing the students in a real context for innovation and experimentation.

Following the learning-by-doing methodology, students are constantly developing relevant projects in teams. The learnings and competences achieved will be applied at the transversal real-industry project alongside the program. The Design Management Master students are hosted in a dedicated classroom, a space that it's transformed in an innovation design studio where students experiment with new tools and knowledge, with the guidance of the faculty. Small groups of students in the class facilitate the application of this hand-on methodology.

Design managers most likely won’t need to design in detail themselves, but they must be able to communicate very clearly their concepts, either to the business staff or to the design team in order to achieve the desired results. Therefore the students are taught a very diverse set of tools, to train their skills to a level where they can communicate well and loose the fear to discuss at sketch level or through a video.

With the aim of creating synergies between futures professionals, some transversal activities are held for exchanging knowledge with students of different programs. This is also part of IED philosophy.

PERSONAL RESEARCH PROJECT

The Personal Research Project is the single most important piece of written work that students undertake during their RSP Research Study Program. PRP is the culmination Master and should demonstrate that the student has acquired skills, knowledge and analytical capabilities.

The project is an original piece of research involving primary data collection which aim is to undertake an individual work that meets the requirements outlined in these guidelines in order to achieve a passing grade.

The objectives of the thesis process are the following:

. To identify a feasible project in the student’s area of study

. To establish clearly defined objectives and/or questions to be investigated

. To design and implement an appropriate (design research/process) methodology

. To understand the adding value proposition (concept)

. To create a business development plan based on the previous concept.

. To create feasible and concrete design proposals

. To demonstrate analytical skills and produce valid findings

. To apply theory to practical reality

. To draw appropriate conclusions and recommendations where necessary

. To produce a well organized and well-written final document and an effective oral presentation of the thesis

INTERNSHIP

After finishing classes and presenting the two real industries projects, students have the opportunity to implement and prove all the knowledge acquired and skills developed in a three months internship.

In the same period students are working on their PRP so that they can choose to focus their investigation on a personal project or to connect it with the internship.

FIELD TRIPS

To give students a wider understanding of market state-of-the-art, 2 field trips are scheduled in the course curriculum. With the guidance of professors and coordination, students explore different markets and professional contexts in Europe.

Each Field Trip will take students for 3 to 5 days to European cities to exchange knowledge in different environments. After those days devoted to academic activities, students have the opportunity to discover the city by their own. The proposed trips for this academic year are*:

. Milan_ Salone del Mobile 2016 and visit to companies.

. Geneva_ Innovation Bootcamp at CERN (European Organization for Nuclear Research).

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The Master in Fashion Business has as its primary objective the development of skills and occupational skills (creative and communicative) of the participants through a critical, analytical and indirect approach to the fashion system and an experimental teaching method that combines theory and practice. Read more
The Master in Fashion Business has as its primary objective the development of skills and occupational skills (creative and communicative) of the participants through a critical, analytical and indirect approach to the fashion system and an experimental teaching method that combines theory and practice.

The course includes the study and analysis of cultural, historical and socio-economic elements that define the world of contemporary fashion. The programme is structured to provide opportunities for students to work with Italian fashion brand on real cases, and to investigate, along with designers and professionals in the contemporary fashion system, the knowledge of the entire process of communication industry. Particular attention is given to integrated strategies that increasingly involve the use of new media and social media. The course focuses on the use of digital media and viral communication techniques.

Students examine critically the topics of design and management, and how to work in team. The theme of fashion is examined in all its forms: history, communication, marketing, semiotics, visual communication. Particular attention is given to fashion events (exhibitions, fashion shows, events in the showrooms..) and their communication through press office, focusing on the roles of all the professionals involved (PR, stylists and photographers) and their interactions .

The concepts are examined and put into practice through classes based on concrete projects and collaborations with companies. The skills acquired by the participants include the organization of events and their effective communication through a strategic approach and detailed critical analysis that can be applied to any project.

The Italian system of design is analysed from different points of view: from the visual merchandising, production processes, from business plan to the professional presentation of the product or event to the customer. The programme of visits to major local companies and meetings with managers of the fashion industry, together with the expected theoretical and practical classes, help to get in contact with the real market.

The final Project offers the opportunity to develop, with the support of tutors and teachers, students’ project idea. Based on personal interests and aspirations, the students make a project, to be presented at the international exhibition Pitti in Florence. The same project becomes useful in a practical way at the end of the course, along with other projects carried out during the year, as a portfolio for a professional career.

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The strength of the Master in Fashion Communication and Styling is the combination of theoretical contents, analysis and study of the manufacturers of the most successful fashion, and practical activities, carried out in collaboration with companies and industry professional practitioners in an international context. Read more
The strength of the Master in Fashion Communication and Styling is the combination of theoretical contents, analysis and study of the manufacturers of the most successful fashion, and practical activities, carried out in collaboration with companies and industry professional practitioners in an international context.

The course aims to form a Fashion Communication Coordinator, a professional able to create and carry on a communication strategy for a fashion brand. Since the visual communication of the brand has now become essential, the course gives special emphasis to the study of styling, elaborated by practical exercises, designed to represent the market values and the aesthetics of the brand effectively.

The fashion communication expert must have a good understanding of the trends of a particular sector of the market, being able to develop new techniques of dissemination of information and to manage communication processes typical of the fashion world.

After an initial study of the fashion industry from an historical, cultural and visual perspective, participants acquire knowledge about the communication process of fashion: from the structure of a press office with his organization and its activities, to the organization and management of a fashion show as a moment of visibility and strengthening of a brand identity up to the publishing world and events.

The teaching methodology examines the communication through different media and forms of expression linked to them (publishing, styling, web, new media, advertising, corporate events).

Part of the course is dedicated to the activities of the stylist: from the structure of a photographic set - organization, technical tools for professional photography and the lights, the still life study - to the iconographic research. The realization of photographic services allows participants to gain experience in the field, applying the theoretical knowledge and practical tools acquired during the course.

The Master culminates in a presentation of the final project, a summary of all the classes in which the student develops the insights gained during the educational pathway.

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Through a modular training, the participants of the Master in Fashion Design learn from the beginning how to deal with materials designed to align and implement the basic skills. Read more
Through a modular training, the participants of the Master in Fashion Design learn from the beginning how to deal with materials designed to align and implement the basic skills. The course will concentrate on technological teachings workshops in parallel with cultural insights that highlight the historical and sociological aspects necessary to develop a fashion project.

Throughout the route students will develop managerial skills: predisposition to teamwork, communication skills and collaboration with the various sectors and manufacturers of fabrics and clothing.The Master focuses on the development of projects dedicated to specific product areas involving the student in the design and creative development by thematic areas, according to the personal inspiration or following specific requests from companies participating in the learning pathway.

The Master in Fashion Design involves distinguished Fashion Designers in various vertical workshops that follow the issues of the brief such as open workshops where teachers serve as mentors during the entire design process. The course deals with different issues: conception and vision, research, design sketches, colours, materials, evaluation of the economic feasibility, prototyping, presentation and story collection.

The student explores the culture of contemporary fashion by studying the ideas and the work of the icons that have influenced the more recent history of costume and those designers who are dictating the trends of taste, style and the market for the foreseeable future.

Students will examine social phenomena and processes of the international fashion world trying to figure out how the future scenarios will change in the relationship between people and products, focusing on the most sensitive and receptive areas.

The multidisciplinary approach of the Master leads the student to penetrate within the fashion business, developing a range of skills in product management and merchandising, marketing and branding, distribution and customer care.

The Master culminates in a final Project aimed at checking the skills acquired.

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At IED Barcelona Fashion Management is taught by a faculty body of practitioners from Fashion & Business, through the analysis of case studies and the execution of real-industry projects commissioned either by multinational companies competing in the global economy, or local companies competing in the international markets. Read more
At IED Barcelona Fashion Management is taught by a faculty body of practitioners from Fashion & Business, through the analysis of case studies and the execution of real-industry projects commissioned either by multinational companies competing in the global economy, or local companies competing in the international markets. All the contents, methodologies and tools are taught from the specificity of the fashion industry. This approach facilitates the training in decision making, placing the students in a real context for innovation and experimentation.

With the aim of giving a broad and complete preparation to develop their professional careers in the fashion market, students are trained in different and complementary fields. The complexity of managing a fashion business requires a proper knowledge on diverse tools, and the ability to apply critical analysis to quickly react on a changing landscape.

Fashion Managers should manage the complete cycle of fashion, from product conceptualization until the product is set on the store and packed in consumer’s shopping bag. The expertise on the fashion market is approached from the key disciplines involved in the fashion system. Experts in these fields will transmit students their experience on fashion trends, process of product design and production, branding, retail and visual merchandising. The awareness on Fashion Culture, complemented with Semiotics, Market Research and Trends will give a proper awareness to understand the target.

Business skills are taught from the perspective of fashion business. Marketing, sales, finances, distribution and supply chain are tackled from the fashion business specificity, from the big company’s perspective, but also giving the tools to undertake start-up projects as entrepreneurs.

Following the learning-by-doing methodology, students are constantly developing projects in teams. The Fashion Management Master students are hosted in a dedicated classroom, a space that it's transformed in an innovation design studio where students experiment with new tools an knowledge, with the guidance of the faculty. Small groups of students in the class facilitate the application of this hand-on methodology.

Leading managers need to have strong personal skills, to head projects involving heterogeneous teams of people. They should be capable to be the reference for the working team, but also transmit confidence to senior positions and investors. Personal branding, people management and creative leadership will be then integrated during the development of classes.

Fashion leaders must be able to communicate very clearly their concepts, either to the business staff or to the working team in order to achieve the desired results. Therefore the students are taught a very diverse set of tools, to train their skills to a level where they can communicate well.

With the aim of creating synergies between future professionals, some transversal activities will be held for exchanging knowledge with students of different programs is part of IED philosophy.

PERSONAL RESEARCH PROJECT

The Personal Research Project is the single most important piece of written work that students undertake during their RSP Research Study Program. PRP is the culmination Master and should demonstrate that the student has acquired skills, knowledge and analytical capabilities.

The project is an original piece of research involving primary data collection which aim is to undertake an individual work that meets the requirements outlined in these guidelines in order to achieve a passing grade.

The objectives of the thesis process are the following:

.To identify a feasible project in the student’s area of study

.To establish clearly defined objectives and/or questions to be investigated

.To design and implement an appropriate (design research/process) methodology

.To understand the adding value proposition (concept)

.To create a business development plan based on the previous concept.

.To create feasible and concrete design proposals

.To demonstrate analytical skills and produce valid findings

.To apply theory to practical reality

.To draw appropriate conclusions and recommendations where necessary

.To produce a well organized and well-written final document and an effective oral presentation of the thesis

INTERNSHIP

After finishing classes and presenting the two real industries projects, students have the opportunity to implement and prove all the knowledge acquired and skills developed in a three months internship.

In the same period students are working on their PRP so that they can choose to focus their investigation on a personal project or to connect it with the internship.

FIELD TRIPS

To give students a wider understanding of market state-of-the-art, 2 field trips are scheduled in the course curriculum, one to Milano and the other to Paris.

With the guidance of professors and coordination, students will explore different markets and professional contexts in Europe.

Field trips take students for 4 days to European Fashion Capitals to exchange knowledge in different environments. After this days devoted to academic activities, students have the opportunity to discover the city by their own.

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