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Business & Management×

Masters Degrees in Tourism, France

We have 2 Masters Degrees in Tourism, France

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The goal of this program is to train students to manage, develop, and promote the tourism industry in particular regions and cultural sites. Read more
The goal of this program is to train students to manage, develop, and promote the tourism industry in particular regions and cultural sites.

Core teaching focuses on a range of skills necessary to become an entrepreneur in the tourism sector: financing, regionally-focused marketing, public policy, targeting your audience, developing community-based strategies, implementing seasonal touristic programs, marketing heritage/tourism products, visitor satisfaction, and sustainable development.

During their training in Paris, students benefit from the experience of specialists from many sectors of the industry (public policy-makers in culture & tourism, retail travel sales directors & operators, managers of operations, public relations managers of touristic groups, sales directors, cultural heritage managers, CEO of private foundations & heritage organizations, prestigious hotel & restaurant managers, hospitality, tourism, cultural, directors of trusts for heritage preservation).

Workshops, lectures, visits to tourism sites and study trips within France provide students with hands-on experience and networking possibilities.

Students will hone the cultural and commercial skills required for developing and managing historical and cultural sites.

Structure

The academic year is made up of 3 trimesters:

2 trimesters of classes (September-December/ January-March) and one trimester of professional experience in the form of an internship (April-June).

During the last two terms, students will work on an individual professional project that they will present in front of a jury in validation of their diploma “Titre I”: Cultural Project Manager, accredited by the French State.

Group coaching sessions are organized to accompany students in the development of this professional project. The Academic year consists of 500 hours of classes over a 24-week period and a 3 month internship.

1st Term: Cultural Entrepreneurship, Marketing Tourism/Heritage Products, Strategic Management, Business Development Strategies, Implementing seasonal touristic programs, Targeting your audience, , Coaching sessions.

2nd Term: E-communication and e-marketing, Contract Law, IP Law, Cultural Heritage Law, Finance, Project Management, Developing a touristic site, Cultural Policy, Sustainable Development and Coaching sessions.

3rd Term: Full-time internship along with coaching sessions to accompany students in the development of their professional projects.

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Paris School of Business is located in the heart of Paris, one of the most visited cities in the world. Moreover, Paris is world-famous for its hospitality and tourism industries. Read more
Paris School of Business is located in the heart of Paris, one of the most visited cities in the world. Moreover, Paris is world-famous for its hospitality and tourism industries. As such, Paris is in the ideal location for you to learn from industry leaders in the hospitality and tourism sector and interact with experts and professionals.

This Msc in Hospitality’s curriculum is based on a strong Business core comprising essential business management disciplines, such as Marketing Management and International Business. Another set of courses specifically are focused on the hospitality industry: Hotel Distribution, Customer Service Excellence, etc.

Paris School of Business’ Msc in Hospitality has an emphasis on first-hand experience:
• Company visits
• Business tours and trips (world famous Hotels in Paris and London, Internal Tour Operators)
• Conferences

Business Core:
• Hospitality Actors & Markets
• Marketing Management
• Strategic Management
• International Business
• Financial Management
• Digital Business
Leadership & Professional Skills Modules:
• Leadership & Management; Cours Florent Seminar
• Career Management
• Business Game
• Research Methodology
• Advanced Productivity Digital Tools
• Business Tours

Advanced Core Component:
• Hotel Distribution
• Hospitality Markets Strategies
• F&B Cost Control
• Hospitality, Tourism & Wellness
• Hospitality Uniform System of Accounts
• Service Quality Management
• Human Resources in Hospitality Markets
• Customer Service Excellence

Job opportunities

• Purchasing Manager
• Product Manager
• Export Manager
• Visual Merchandiser
• Hotel Manager
• Entrepreneur

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