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Masters Degrees in Sales Management, France

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Market analysts and industry experts all agree that Luxury Goods firms perform better than others even in turbulent times. The reason for this lies in their ability to fulfil the need for the exceptional expressed by a growing number of customers all over the world. Read more

Market analysts and industry experts all agree that Luxury Goods firms perform better than others even in turbulent times. The reason for this lies in their ability to fulfil the need for the exceptional expressed by a growing number of customers all over the world.

The International Master in Luxury Management is a unique double-degree programme created jointly by NEOMA Business School and MIP Politecnico in Milan. We have combined our academic and professional expertise and practice to deliver a curriculum specialised in how to understand, create and manage value in the luxury sector.

Associating French and Italian expertise, and with the support of our prestigious partners GUCCI and Champagne Taittinger, the programme covers the creation and the management of value in the luxury sector, from the product design to distribution.

The programme trains specialist managers in the luxury industry for senior positions in Luxury Goods companies.

Thanks to our interactive approach based on active learning with numerous case studies, business seminars and company visits, you will acquire hands-on knowledge of the major aspects of luxury management.

WHY JOIN THIS PROGRAMME ?

The International Master in Luxury Management is a cross-disciplinary programme delivered in English, in partnership with Gucci and Champagne Taittinger, through which you will:

  • Obtain an internationally recognized double master's degree (NEOMA BS and MIP Politecnico Di Milano).
  • Enhance your professional skills thanks to the professional project.
  • Benefit from dual experience in two countries with an outstanding reputation in the luxury sector: Italy and France.
  • Benefit from the contributions of luxury industry professionals (from international groups and smaller firms).
  • Ensure your employability in the luxury job market: 71% of IMLUX graduates find employment within 3 months in top management and marketing positions.

CURRICULUM

Taught entirely in English, the curriculum reflects the complementary expertise of NEOMA BS and MIP Politecnico di Milano and of our corporate partners, Gucci and Champagne Taittinger.

FIRST TERM

NEOMA BS, Reims (France) from September till December.

This phase will give you an overview of the competitive structure and business models in the Luxury sector. It focuses on the key values of luxury assets. You will learn to understand value creation foundation, discover the fundamentals of luxury management and leadership, and then gradually move on to luxury markets (multicultural perspective) and understanding luxury company assets (turning brands into assets). 

Study tour in Paris :  

At the end of November, the students will benefit from visits of companies and businesses related to the luxury industry in Paris, culminating with a challenge. 

This first term ends with case studies on exploiting assets in luxury markets (defining the potential for growth) before you move on to Milan.

SECOND TERM

MIP POLITECNICO DI MILANO, Milan (Italy), from January till June.

You will explore the creation and delivery of value. You will work on with value management in production, the transformation of cultural products into luxury products and collections, and of superior craftsmanship into outstanding products. You will also study how to convey the luxury experience through communication and retail (Digital Communication, Product & Collection Design, Operations & Quality Management, Supply Chain & Purchasing Management, Channel & Retail Management, and Communication & Promotion).

THIRD TERM

NEOMA BS, Reims (France), and MIP POLITECNICO DI MILANO, Milan (Italy), from July till December

You will undertake a Project or a Professional Thesis. This is also when you may develop professional experience in a firm involved in luxury management, though an optional internship (4 to 6-month, either in France or abroad).

CAREERS

The programme trains specialist managers in the luxury industry for senior positions in Luxury Goods companies.

A few of the possible jobs to which you can aspire:

  • Product & Brand Manager
  • Retail Merchandising Manager
  • Purchaser
  • Management Controller
  • Packaging and Development Manager


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