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Masters Degrees in International Marketing, France

We have 5 Masters Degrees in International Marketing, France

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In an era where most businesses rely heavily on digital and internet presence, it is crucial to maximize and optimize such presence. Read more

In an era where most businesses rely heavily on digital and internet presence, it is crucial to maximize and optimize such presence. The Master of Science in International Commerce & Digital Marketing at ESC Clermont in France is a 14 to 18-month master programme taught fully in English and accredited by the CGE. The objective of the programme is to create business leaders seizing business opportunities and mastering the usage and application of the digital tools and sales methods. Graduates of the programme are fully capable to develop a marketing strategy, expand a business and use the digital tools in an efficient way to achieve competetive advantage.

Classes last from October to May, followed by an internship of a minimum of 4 months along with an executive report.

Students can obtain a dual-degree an MSc. in International Business from Nottingham Trent University in UK or an M.A. in International Marketing and Sales in from Aalen University in Germany by spending an extra semester there.

Target

Recent graduates and professionals seeking to acquire deep knowledge in the areas of commerce, marketing and digital marketing. Become an expert in the design of a marketing strategy focusing on the efficient employment of digital techniques to bring a real difference to the business while also learning about internationalization strategies, export methodology, and sales techniques.

Strengths

  • Taught in English: international students from various backgrounds.
  • Pragmatic programme: Real world commercial and digital marketing missions.
  • Practical training: Master digital tools as webpage design, Google Analytics, SEO, and social media management.
  • Preparation of future managersAn executive internship to hone your managerial skills and gain professional experience.

Teaching

The postgraduate master programme recevies international students coming from all over the world, some of which already have professional work experience generating a diverse student group and atmosphere.

Students will work on concrete world commercial projects and digital marketing missions aimed at providing the students with practical experience, imporoving their managerial skills and allowing them to explore the usage of digital tools for brand management and customer management through the different media channels.

Professionalisation

Internship and Thesis

Each student of the MSc. in International Commerce & Digital Marketing will complete an internship or a job placement of a minimum of 4 months in France, Europe or any other location abroad.

The internship is a great opportunity for students to acquire professional experience in the fields of commerce, sales and digital marketing. It also allows graduates to bring the acquired knowledge into practice and gain practical experience.

Each student is individually supervised by a designated advisor and completes a professional thesis, followed by an oral defense and company assessment.

 Companies that welcomed our students:

  • Danone
  • Valeo
  • Siemens
  • Adidas
  • Nestlé
  • Michelin

Financing

Various flexible payment plans and scholarships are offered to international students.

Careers

On International Commerce Side

  • Export Manager
  • Sales / Commercial Manager
  • International Commercial Manager

On Marketing and Sales Side

  • Product Manager
  • Social Media Manager
  • International Marketing Manager


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This programme is accredited by the French Conférence des Grandes Ecoles and is accessible after a 4 to 5 years degree. Objectives. Read more

This programme is accredited by the French Conférence des Grandes Ecoles and is accessible after a 4 to 5 years degree.

Objectives

The MSc in Cross Cultural Marketing & Negotiation is designed to allow students who wish to prepare for their future international careers, to acquire the theoretical knowledge and skills required to take up key positions in Marketing and/or Sales Management, both in France and abroad. In addition to courses given by international experts, students get to learn from exchanging with other participants, as the cohort welcomes applicants from the whole world (15 different nationalities on average). The programme is also a unique opportunity to extend their professional networks, thanks to Business Challenges and Junior Consulting Projects, where they develop closer ties among themselves. Finally, with the active support of companies such as GEODIS, Société Générale or TV5 Monde, CCM&N students hone their competencies to become as attractive propositions as possible for the employment market.

Strong Points

- Attending a recognised programme ( Accredited by AACSB International, BSIS, CGE, SMBG),

- Receiving lectures totally in English, while living in a very international environment,

- Acquiring knowledge and competencies enriched by a cross-cultural dimension,

- Taking advantage of everyday practice of a cross-cultural experience, thanks to the presence of many students from various nationalities,

- Following lectures by lecturers from various nationalities, and experts in Marketing, Sales, Purchasing, Procurement, International Business, Cross-cultural Management and Webmarketing.

- Taking part in professional events full of opportunities: business dating with professionals and alumni in employment, professional colloquia, consulting missions (Geodis, Love Hotel Saint Martin,...), meetings at major company headquarters (TV5 Monde, Société Générale, Château de Versailles,...).

Programme

- 7 Core Modules

- 6 Ancillary modules

http://www.ecole-management-normandie.fr/uk/formation/msc/msc-cross-cultural-marketing-and-negotiation/programme_211.html

Professionalisation -

- One 5-week Junior Consulting Project: Marketing or Cross-cultural Communication. JCPs (‘Missions') proposed and validated by the Programme staff (Pédagogie HEC Entrepreneurs),

- One 2-week Challenge: Negotiation or Cross-cultural Marketing,

- One 6-month work placement/ internship.

Lectures are given by EMN full-time PhD faculty, by external lecturers from various nationalities, and by professional adjuncts from the Marketing, Sales, and Purchasing, International Business, Négotiation, Webmarketing and Cross-cultural Management industries.

Practical information

Program duration: One academic year (on campus)

Tuition: €12,000

Teaching Campus: Caen

Important dates -

Admission session:

Intake: September, 2018

Infrastructure -

The School offers:

- 22,200 m2 of teaching facilities in Caen, Deauville, Le Havre, Oxford and Paris,

- 8 Amphitheatres,

- 2 Sports Centres,

- 5 Relaxation Areas,

- 2 Cafeterias,

- 2 Media Centre & Library with 33,500 books, 530 national and international journals, and 9 data banks open to all students,

- 12 PC and Multimedia Rooms

- 280 PCs on free access,

- 4 Very High Speed Internet Networks,

- 10 LaSmartEcole® equipped rooms,

- Wi-Fi access on all campuses.

Accommodation -

Whatever the Campus, you may rent rooms in town, private or university residence apartments, located between 200 m and 1.5 km from the campus. EM Normandie is a member of immo-school in Caen.

Campus Location -

EM Normandie is located in Normandy, a region in North-West France, with a coastline opening on the English Channel. There is easy access by motorway or rail to nearby Paris, and several day and night ferries to England.

The Campus in Caen is located in the heart of a Science Park ( Technopole de Caen-Normandie - Plateau Nord), in the middle of the Université de Caen Campus II. Near the downtown area, the School is connected to the city centre by bus and tram.

A major university town, Caen has a beautiful historical inner city, only 30 minutes away from the D-day Landing Beaches.

Caen was ranked recently as the 7th best city in France to study in by the Student Magazine L'Etudiant - http://www.letudiant.fr/palmares/palmares-des-villes-etudiantes/caen.html

Caen is also N° 1 (jointly with Grenoble) in the ‘Student Life' category which includes categories such as "Going Out", "Culture" and "Sports. Among the criteria for the survey was the number of sports, cultural, and entertainment spots available, or even the availability of a Student Welcome Service in September.

International Candidates

International Applicants (who require a visa) must send their applications by June 11th 2018 at the latest. Application files will be accepted as from September 2017.

Alongside their EM Normandie application files, international applicants must file in a Campus France application to make easier to obtain their visas - http://www.campusfrance.org/fr/page/procedure-cef-creez-votre-dossier

If you are admitted, you will be requested to send in a first down payment of € 2,500 (which will be deducted from the total tuition fee) in order to secure your place in the programme. Once the down payment has been received, you will then be helped in your accommodation and visa application formalities by the International Relations Service.

http://www.ecole-management-normandie.fr/uk/formation/msc/msc-cross-cultural-marketing-and-negotiation/international-candidates-_1654.html

Careers

Career Opportunities -

There is a wide range of openings. After their induction period in the company, students aim for positions such as:

- Product Manager,

- Category Manager,

- International Brand Manager,

- International Project Manager,

- International Marketing Consultant

http://www.ecole-management-normandie.fr/uk/formation/msc/msc-cross-cultural-marketing-and-negotiation/careers_1655.html

Admission

Find out how to apply here - http://www.ecole-management-normandie.fr/uk/formation/msc/msc-cross-cultural-marketing-and-negotiation/admission_1656.html



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Description. The MBA Program at Horizons University prepares students for leadership positions in global organizations and for careers as independent consultants, entrepreneurs, and business researchers. Read more
Description:
The MBA Program at Horizons University prepares students for leadership positions in global organizations and for careers as independent consultants, entrepreneurs, and business researchers.

Upon completion of the MBA, students will be able to demonstrate the synthesis and application of business-oriented skills and knowledge.

This program addresses the interface of marketing logistics and cultural phenomena as they exist in a contemporary global environment. Students completing this specialization may seek careers in marketing management, research, consultation, or corporate leadership.

Credit Value: 120 Credits
Languages: English or French
Study Options: Online or On Campus
All MBA students take four courses a year and complete an independent research thesis (MBA590) over the course of two years, under the supervision of graduate faculty.

Structure:
An MBA structure at Horizons University is made up of core and specialized courses. The core program combines traditional business competencies with contemporary applications to globalization processes, characteristics of changing societies, and creative problem solving. Students complete four courses within the core and four specialized courses.

Specialization Courses:
Global Market Perspectives; Marketing Management Processes; International Marketing Research; Marketing Strategy Development; Cross-Cultural Communication; Advertising Seminar; Business Law.

Study Online:
Earn a degree fully online, and at your pace. Our innovative personalized approach gives you the opportunity to accelerate your studies, and increase your employability potential. Start your degree any day of the year!

Study On-campus:
With the blended approach you can work while you study, taking short intensive seminars in our central Paris campus with our expert Faculty. Intakes in September and January.

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Market analysts and industry experts all agree that Luxury Goods firms perform better than others even in turbulent times. The reason for this lies in their ability to fulfil the need for the exceptional expressed by a growing number of customers all over the world. Read more

Market analysts and industry experts all agree that Luxury Goods firms perform better than others even in turbulent times. The reason for this lies in their ability to fulfil the need for the exceptional expressed by a growing number of customers all over the world.

The International Master in Luxury Management is a unique double-degree programme created jointly by NEOMA Business School and MIP Politecnico in Milan. We have combined our academic and professional expertise and practice to deliver a curriculum specialised in how to understand, create and manage value in the luxury sector.

Associating French and Italian expertise, and with the support of our prestigious partners GUCCI and Champagne Taittinger, the programme covers the creation and the management of value in the luxury sector, from the product design to distribution.

The programme trains specialist managers in the luxury industry for senior positions in Luxury Goods companies.

Thanks to our interactive approach based on active learning with numerous case studies, business seminars and company visits, you will acquire hands-on knowledge of the major aspects of luxury management.

WHY JOIN THIS PROGRAMME ?

The International Master in Luxury Management is a cross-disciplinary programme delivered in English, in partnership with Gucci and Champagne Taittinger, through which you will:

  • Obtain an internationally recognized double master's degree (NEOMA BS and MIP Politecnico Di Milano).
  • Enhance your professional skills thanks to the professional project.
  • Benefit from dual experience in two countries with an outstanding reputation in the luxury sector: Italy and France.
  • Benefit from the contributions of luxury industry professionals (from international groups and smaller firms).
  • Ensure your employability in the luxury job market: 71% of IMLUX graduates find employment within 3 months in top management and marketing positions.

CURRICULUM

Taught entirely in English, the curriculum reflects the complementary expertise of NEOMA BS and MIP Politecnico di Milano and of our corporate partners, Gucci and Champagne Taittinger.

FIRST TERM

NEOMA BS, Reims (France) from September till December.

This phase will give you an overview of the competitive structure and business models in the Luxury sector. It focuses on the key values of luxury assets. You will learn to understand value creation foundation, discover the fundamentals of luxury management and leadership, and then gradually move on to luxury markets (multicultural perspective) and understanding luxury company assets (turning brands into assets). 

Study tour in Paris :  

At the end of November, the students will benefit from visits of companies and businesses related to the luxury industry in Paris, culminating with a challenge. 

This first term ends with case studies on exploiting assets in luxury markets (defining the potential for growth) before you move on to Milan.

SECOND TERM

MIP POLITECNICO DI MILANO, Milan (Italy), from January till June.

You will explore the creation and delivery of value. You will work on with value management in production, the transformation of cultural products into luxury products and collections, and of superior craftsmanship into outstanding products. You will also study how to convey the luxury experience through communication and retail (Digital Communication, Product & Collection Design, Operations & Quality Management, Supply Chain & Purchasing Management, Channel & Retail Management, and Communication & Promotion).

THIRD TERM

NEOMA BS, Reims (France), and MIP POLITECNICO DI MILANO, Milan (Italy), from July till December

You will undertake a Project or a Professional Thesis. This is also when you may develop professional experience in a firm involved in luxury management, though an optional internship (4 to 6-month, either in France or abroad).

CAREERS

The programme trains specialist managers in the luxury industry for senior positions in Luxury Goods companies.

A few of the possible jobs to which you can aspire:

  • Product & Brand Manager
  • Retail Merchandising Manager
  • Purchaser
  • Management Controller
  • Packaging and Development Manager


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The aim of this Master is to teach the basics of management, law, accounting and finance to students from different academic backgrounds. Read more

The aim of this Master is to teach the basics of management, law, accounting and finance to students from different academic backgrounds. The European Business Administration program is composed of introductive courses taught entirely in English by visiting European and international professors as well as faculty staff.

Program structure

Semester 1:

  • Organizational theory
  • Organizational strategy
  • Economic globalization
  • European economic environment
  • European institutions
  • European law 1
  • International accounting 1
  • Financial mathematics
  • Decision-making and statistical analysis
  • Business French 1

Semester 2:

  • Marketing
  • Human resources
  • International strategy
  • Corporate finance
  • Banking and finance in Europe
  • European law 2
  • International accounting 2
  • Business French 2
  • Internship/dissertation

After this Master program?

This program prepares students for the MBA program with IAE Bordeaux university school of management as well as for all other Master Year 2 programs in management. It also trains and equips students for executive positions in company headquarters or subsidiaries.



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