Centennial College Masters Degrees in Food Sciences

Centennial College's Advanced Business Management - Alcoholic Beverages program was launched in response to the demand for savvy businesspeople to take the reins in Canada's $40-billion wine, beer and spirits industry.

Through courses taught by industry experts, you gain practical experience and insight into how the business of alcoholic beverages is managed. This Alcoholic Beverages business program covers topics like category management and supply chain, accounting and marketing. There is also a key focus on the global regulatory framework and good corporate social responsibility.

Upon completion of the program, you will have developed the analytical skills, business acumen, and core industry knowledge necessary for a successful career in a dynamic and growing field.

Program Highlights

-This program employs a flexible blended format that allows you to work while you study
-Taught in convenient downtown Toronto, on the subway line at our Yonge and Eglington location
-Optional Co-op program offered to gain valuable industry work experience*
-Small class environment taught by industry experts
-Hands on training in understanding how to use industry customer analytics tools

*Subject to qualified candidates.

Learning Outcomes

-Manage and control different aspects of an alcohol-related enterprise by accounting, finance, analytics and general business best practices
-Plan and manage product distribution and retail systems to achieve business success, comply with legislative requirements and meet social responsibility obligations
-Analyze local and global markets to position products using appropriate sales and marketing strategies
-Interpret import and export regulations to determine opportunities and challenges within the business structures of the alcoholic beverages industry
-Develop strategies to optimize product and market opportunities including brand development and positioning
-Conduct business in compliance with relevant national and international law, regulations, ethical standards and corporate social responsibility
-Use human resources best practices to recruit, motivate, resolve labour relations issues and manage culturally sensitive situations
-Act entrepreneurially by researching and operationalizing business opportunities within the alcoholic beverages industry
-Develop strategies to assess the impact and opportunities associated with the globalization of the alcoholic beverages industry
-Develop personal and professional development strategies and plans to enhance leadership, management skills and expertise

Career Opportunities

Career Outlook
-Product and category manager
-Buyer
-Inventory replenishment
-Planning professional
-Brand and retail marketer
-Key account manager
-Sales Representative (commercial inside and territory)
-Areas of Employment

Private and government retailers
-Alcohol beverage suppliers: from large multinational to small craft producers
-On-premise businesses such as restaurants, bars and private clubs
-Trade agencies

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Centennial College's Food Media post-graduate program brings your passion for the food industry and media together to provide you with the skills necessary to succeed as a food product creator, developer, presenter, advertiser and marketer. In this program, students will attain the skills and tools necessary to advertise and market their own food product or service through a focus on the entrepreneurial use of personalized branding and marketing. Students will also be able to identify the target market audience, design and deliver creative messages, and negotiate for the appropriate media product to achieve the desired communication and presentation results.

Using their creative skill and food knowledge, graduates will harness the power of the media to deliver messages to attract revenue-generating streams and opportunities.

Delivered in an intensive, three-day format (Saturday, Sunday, and Monday) for the flexibility of the working professional.

Career Opportunities

Program Highlights
Program graduates will be equipped with the skills to identify and implement entrepreneurial opportunities in a food media related field such as Freelance Food Writer, Food Stylist Editor, Food Styling Specialist, Food Blogger, Blog Editor and Food Segment Producer. Additionally, graduates can also find employment in both the public and private sectors including advertising and marketing communications media agencies, health care and educational institutions, not-for-profit organizations, newspapers and magazines, television and radio broadcasting companies, and other media-based industries such as out-of-home marketing communications and trade promotions.

Career Outlook
-Freelance Food Writer
-Food Stylist Editor
-Food Stylist Specialist
-Food Blogger
-Blog Editor
-Food Segment Producer

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Food tourism is an increasingly popular segment of the tourism industry as culinary experiences drive and are at the core of local, regional and international travel. The School of Hospitality, Tourism and Culinary Arts’ Food Tourism program will provide learners with the skills required to develop successful food tourism enterprises and gain employment in existing food and culinary tourism agencies and companies while advocating for social justice, equity and access in communities worldwide. Students will gain small business expertise while exploring their creativity and innovativeness which can be applied within both an entrepreneurial or intrapreneurial setting.

This graduate certificate is targeted at working professionals in and around food, culinary, tourism and events industries. Students will learn about the exciting links between experience, gastronomy, wine, culture, food traditions and communities.

Graduates will be prepared to pursue employment in tourism agencies, local and international tourism attractions, culinary establishments, government agencies, historical tourism sites, food writing and culinary experiential travel groups.

The entrepreneurial skills taught in the program will also permit graduates to pursue self-employment and/or consultancy work establishing local food movements such as farmers markets, community food hubs and destinations attracting food tourism.

Career Opportunities

Companies Offering Jobs
-Tourism Agencies
-Local and International Tourism Attractions
-Culinary Establishments
-Government Agencies
-Historical Tourism Sites
-Culinary Experiential Travel Groups

Career Outlook
-Food Writer
-Local Food Tourism Entrepreneur
-Travel Counsellor
-Adventure/Niche Travel Advisor
-Food & Wine Event Manager
-Travel Writer

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