Masters degrees in Event Management equip postgraduates with the skills and expertise to arrange, manage and oversee a variety of public or private occasions. These may include sports events, shows, festivals and wedding planning.
Courses range from taught MA and MSc programmes, to research-oriented MRes degrees. Entry requirements normally include an undergraduate degree in a relevant subject, or sufficient work experience.
These courses will develop excellent project management skills in planning, running and maintaining events. Training is likely to be provided in each component, from financial planning to marketing and gaining sponsorship. Other typical exercises include learning to draw up contracts and procure staff.
Training in facilities and operations management is also key. This could include assessing health and safety, food security and crowd safety. Academic classes are likely to analyse a variety of events from local to international scales, measuring sustainability and environmental impact.
Many courses also include placements with events companies. These will allow you to gain professional experience, teaching you to liaise with clients and customers effectively.
Careers may include setting up your own events business, or working for larger corporations hosting international events around the world. You could also work on behalf of universities and museums to organise conferences and exhibitions.
Events managers of the future need to be versatile and confident, managing a wide array of events in innovative ways. This degree equips you to take your place in the events industry, leading the way in events and experience management for the fast-paced creative and cultural industries.
From immersive theatre performances to pop-up gigs, there is an increasing demand for events management skills and knowledge to bring these projects to life. The MA in Events and Experience Management at Goldsmiths is a truly unique course that will focus on creative and cultural industry events experiences. Combining theoretical knowledge and practical experience this degree is specifically aimed at enabling you to run creative events in this constantly changing environment.
The MA in Events and Experience Management at Goldsmiths is rare in its close linkage with the creative and cultural industries, and offering modules across three departments. This approach will allow anyone wishing to pursue a career in the cultural and creative industries to gain valuable and cutting edge experience and knowledge.
You’ll benefit from close connections to the events industry throughout your time at Goldsmiths, from opportunities for practical work experience to learning from the experiences and insight of our guest speakers. Practical experience built into the content of the course allows you to apply your theoretical and strategic knowledge to real events, honing your planning, organisation and marketing skills. You’ll work with an arts organisation or events manager to put on an event that meets their needs and there will also be opportunities to support the running of festivals like Bestival at Goldsmiths.
You also study one other 30 credit option modules, allowing you to tailor the programme to your specific interests, from areas such as tourism, project management, arts management and music
As a graduate from this degree you will be perfectly placed to enter the events industry as an events manager, particularly in the exciting creative and cultural sectors.
This could include:
There is global recognition that the events sector needs trained professionals if it is to continue to thrive and develop.
The MSc International Events Management programme offers you an engaging environment in which to explore the challenges faced by events professionals.
A balanced set of modules will provide you with an advanced understanding of the international events industry and the core areas of business and management generally.
A series of challenging, creative, real-world assessments will teach you how to design, plan, stage and evaluate different events. Central to the learning experience is the requirement to run a live event yourself.
The structure of our Euromasters programme includes the opportunity to undertake a placement in industry between the two years of study.
This experience gives students (particularly those with little prior work experience) a significant advantage in terms of employability upon graduation.
This programme is studied full-time over two academic years and part-time over four academic years. It consists of twelve taught modules and a dissertation.
Example module listing
The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
Events play a vital role in society, providing not only culture and entertainment for millions but also enabling cities and destinations to promote and regenerate themselves. Every facet of our society is involved in events, from business meetings and conferences to music festivals and sport.
Across this global industry, it is recognised that the events sector needs trained professionals if it is to continue to thrive and develop. This programme provides students with both the education and training to become a professional event manager, capable of organising both small and large scale events.
Through a balanced set of modules, students will gain advanced understanding in how the event industry works and develop expertise in planning and managing different events.
The programme aims to provide a high quality vocational education, which is intellectually rigorous and up-to- date, as well as relevant to the needs of future managers, executives and professionals in the service sector industries covered by the programme.
The programme has a business management orientation related to service industries and draws on a range of cognate areas of study to explain and analyse the particular sector.
An integrated approach is taken so as to provide a coherent view that explores the interrelationships between the various components of the programme. At the same time by way of elective modules the programme permits students to pursue an element of specialisation relevant to their backgrounds, interests and/or career aspirations.
Where appropriate it is international in scope and coverage. The programme draws on the stimulus of the School’s recent research activities.
The programme provides the students with the basis for developing their own approach to learning and personal development.
We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.
In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.
Study this Master's in the heart of London which hosts a huge variety of world-class live events, ranging from music and entertainment to sporting events, international trade fairs and community festivals to name but a few.
The events industry is a dynamic and rapidly growing sector, incorporating both commercial and creative elements. If you are seeking to develop your management potential within this sector and improve your transferable skills such as presentation ability and creativity, then this Master's is for you.
You will gain knowledge in direct marketing campaigns when acquiring new customers and nurturing existing customer relationships. A greater number of organisations now invest in live communications to create experiences for customers, inspire and motivate employees, and develop meaningful messages for brands.
Our Master's will equip you with the skills and knowledge to manage an events project and quality of service delivered at the event. You will gain a better appreciation and understanding of the theoretical underpinnings, operational practice implications, and public policy issues relating to events management.
Our combination of courses will provide you with knowledge in relationship marketing, event budget management, innovation, managing culturally diverse teams, strategic project management, all required for developing you as an events professional.
We work closely with a variety of events-related organisations, venues, and suppliers, both locally and throughout London, with the aim of producing the successful events managers of tomorrow.
Many aspects of the events sector are covered in this programme, which is delivered by accomplished academics with varied experience across all aspects of events with contributions from practitioners and specialists from the industry.
Our hospitality, leisure, recreation and tourism subjects were ranked:
Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.
We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.
The aims of this degree are to:
Students are required to study the following compulsory courses.
Students are required to study the following compulsory courses.
Students are required to study the following compulsory courses.
Assessment procedures reflect the overall objective of each course.
You will be assessed through a rich and balanced portfolio of techniques, including:
Our teaching and learning philosophy includes the whole learning process, both how courses are taught and how the personal needs of our students are addressed. Lectures and tutorials provide a framework of knowledge which you will be expected to build upon through private reading and completion of self-directed tasks.
Classes are a mixture of lectures, tutorials, presentations, videos, seminars, guest speakers, site visits and field trips, depending on the teaching requirements of the course. Attendance is monitored throughout the year, both for core and option courses. You will be expected to attend taught courses on a frequent basis.
Graduates pursue opportunities in senior positions in a wide variety of roles connected with events and events management. This may include events management companies, PR firms, local authorities, performing arts companies, festivals, conference venues, theatres, hotels, sports venues or concert halls.
You can also reach out to top employers through our dedicated Business School Employability Office (BSEO). The BSEO team develops your employment skills through CV support, interview skills workshops and guidance through mentors to progress in the industry. This includes the opportunity to network with employers and recruiters at career fairs.
The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards which shows its dedication to actively support your career development.
The Events Society provides an additional forum for students to meet and discuss current trends with faculty and guest speakers. You will also be able to gain work experience and develop your skills at the various events the society organises.
Is your career aspiration to be a manager and business specialist within the international events industry? If so, this course aims to provide you with a specialist education in the management of international events to enable you achieve your aim.This programme will build on your existing knowledge and experience.
International Event Management is for those with career aspirations as managers and business specialists within the events industries. The programme is characterised by its management and leadership components with emphasis placed on the development of organisational and communication skills, knowledge and theoretical concepts to meet the needs of the event management industry. The programme will develop your ability to apply knowledge, acquire practical skills and enhance personal attributes that will be required for senior management positions in the events sector.
The course starts with an induction period of three days duration. As a full-time student you will complete the master’s degree in three semesters / one calendar year. Part-time students complete a maximum of two modules per semester and it will take six semesters - 2 to 2½ years.
A key strength of the MSc is that it is modular in structure and delivered in blended learning mode with all modules being taught in 3 day intensive blocks. The block delivered modules are supported with online discussion groups and three learning set days per module.
Accredited by the Institute of Hospitality that academic, vocational and professional standards achieved are appropriate and programme content and delivery meet international Institute of Hospitality benchmark standards.
This qualification offers a world of opportunities in terms of career options in one of the world’s fastest growing sectors. Event organisers are responsible for the production of events from conception through to completion. Events can include: exhibitions and fairs; promotions and product launches; fundraising and social events.
The event industry is composed of a diverse range of work in the public, private and not-for-profit sectors and a management career can found within event management companies, in-house for an organisation or freelance.
Event organisers must be able to complete a wide range of activities such as researching markets to identify opportunities for events; consulting and liaising with clients, producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets) to ensuring compliance with insurance, legal, health and safety obligations.