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Communication & Media Stud…×

Teesside University Masters Degrees in Electronic Media

We have 2 Teesside University Masters Degrees in Electronic Media

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If you are a graduate aiming for a career in public relations, this is the course for you. The public relations and media industries are constantly changing. Read more

If you are a graduate aiming for a career in public relations, this is the course for you. The public relations and media industries are constantly changing. To stay ahead of the game you must develop up-to-date multimedia communications skills and knowledge.

Course details

This course explores the changing nature of the communications landscape in the 21st century and develops your professional skills and experience. 

This course gives graduates the freedom to develop up-to-date skills and specialisations for the global digital communications industry.

Working with an academic team, which includes professional journalists, digital content producers and public relation's professionals; you are supported to develop your craft in the latest storytelling techniques to forge a successful career in digital media. 

You also work with research active staff to develop reflective awareness of contemporary issues in the communications field and develop your academic skills and writing. 

This course is primarily taught in Teesside's purpose built digital working-environments, developing skills in creating meaningful content, which attracts an audience. This course attracts graduates from all over the world and students are offered the opportunity to build a portfolio of work that translates globally.

What you study

Course structure

Core modules

  • Content Production
  • Current Issues in Public Relations
  • Multimedia Narratives
  • Professional Development in Communications
  • Researching Communications

and one optional module

  • Final Project (Dissertation)
  • Final Project (Multimedia Publication Relations Campaign)

Modules offered may vary.

Teaching

How you learn

Traditional lectures and seminars are employed, particularly around those subjects requiring a detailed, factual knowledge base. We see it as an essential component of the programme that you engage in reflective practice which informs your future personal development.

How you are assessed

Our assessment methods range from practical production tasks to traditional essay assignments. You produce a professional-level multimedia public relations campaign addressing a range of styles, genres, platforms and audiences. You produce an essay on a topic related to public relations theory and a formal business report on a new media application in an organisational context. 

You write an academic essay which helps provide a broader context for the practical work undertaken for your Final Project. 

For your Final Project, you research, analyse and implement a promotional multimedia campaign for a real-life business client.

Employability

A qualification and experience in public relations opens up a vast range of opportunities in all areas of the media and communications industries. 

Graduates have forged successful careers internationally, including China, Malaysia, Nigeria and the Middle East. This course has also attracted those currently working in the media industry or looking to translate their experiences working in other countries to the UK jobs market.



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While digital technology plays a significant role in all our postgraduate provision, this programme provides the opportunity to focus on the development of a high level of digital expertise in your chosen area. Read more

While digital technology plays a significant role in all our postgraduate provision, this programme provides the opportunity to focus on the development of a high level of digital expertise in your chosen area.

Course details

Digital practice lies at the heart of this course. It seeks to build an understanding of current and emerging technologies and their application, as well as specialist expertise in your chosen area of digital art or design practice. You are also encouraged to work in collaboration with others where appropriate.

What you study

In Stage 1 you undertake professional skills development to build your digital expertise and skills in research. Stage 2 culminates in a feasibility study for a negotiated major project. Finally Stage 3 enables you to complete major project work, supported by regular tutorial contact and studio interaction.

Course structure

Core modules

  • Creative Interaction
  • Professional Skills
  • Project Realisation
  • Research and Development

Modules offered may vary.

Teaching

How you learn

This programme is structured to enable you to build progressively upon your knowledge and experience. At MA level it is vital that you take an active role in structuring your own learning, and engage with the relevant methods and underpinning theories of your discipline.

Teaching and learning is a student-centred, activity-based process which integrates the content, sequence and development of student learning. The development of knowledge, skills and practice is matched by appropriate teaching and learning strategies. The methods employed, and the philosophy behind them, are under constant review and appraisal to ensure they remain relevant, rigorous and progressive. 

The use of a variety of methods, including tutorials, seminars and workshops, enables key learning principles to be applied to the day-to-day interaction between participants. Individual support, provided by a personal tutor, is an integral feature of the learning and teaching strategy. An intrinsic aspect of your main study area and its supporting subjects is research. 

Approaches to teaching and learning tend to have the following underlying principles:

  • the development of professional responsibility and autonomy in learning in order to ensure the integration of theory and practice
  • the enabling of active and co-operative learning
  • the provision of flexible and negotiated assessment opportunities directly related to the individual learning context
  • resources which match programme outcomes and needs.
  • practical workshops introduce specific skills, followed by independent learning, project work, tutorials and critiques.

How you are assessed

Various assessment methods are used throughout all of the modules and are specified in the module handbooks. These are primarily what we call in-course assessments, where you submit work during the delivery of the module, rather than sit timed examinations at the end.

The modules are generally project based and primarily assessed through appraisal of a portfolio of work, often accompanied by a verbal presentation. Art & Design work is largely developmental and you will be assessed on the process by which you achieve your solutions as well as the result, so it is essential that you provide clear evidence of your development work.

Employability

Graduates have the opportunity to go on to a range of design-related employment requiring specialist digital knowledge and skills.



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