Masters degrees in Electronic Media offer advanced training in the theory, management and practise of human communication through digital means. Consideration is particularly given to economics and the financial aspects of the digital industries.
Courses range from taught MA and MSc degrees to research oriented MRes and MPhil programmes. Entry requirements normally include an undergraduate degree in a relevant subject such as Media Studies or Journalism.
Electronic Media typically covers all forms of broadcast or storage media which takes advantage of electronic technology, and encodes a message of some form. This can include TV, radio, the internet and even mobile apps and interactive media such as games.
As well as exploring technical innovations within the digital media industry, you will analyse its role in society at large and the relationships formed with its audiences. For example, you could explore user-centred product design, the globalisation of electronic media, the culture of the internet, or even practices for online governance.
Careers are highly diverse, with roles ranging from frontline design of products and technology, to strategic management of online websites, including newspapers and magazines.