This programme equips you with an in-depth knowledge of the global marketplace with a specialist focus on the role of digital business technologies in the running of global businesses.
You develop a wide range of business and technical skills, including working effectively within international business management project teams. This programme will be of interest to those seeking to pursue a career in digital business, e-commerce, digital marketing and business operations.
This course provides clear links between theory and international business practice and places discussion of relevant management techniques and themes in the context of the international stage. Furthermore, with a specialist focus on digital business you learn to implement digital business plans in a contemporary international business management environment.
You develop your understanding of strategic and change management alongside cross-cultural and international aspects of business. You reflect on the main functional areas of international business and integrate theoretical knowledge with practical enterprise skills in a global context as well as developing strategic thinking in digital business.
Modules offered may vary.
How you learn
This programme enables you to develop a comprehensive knowledge and understanding of international management and broad digital business themes as well as a range of practical, professional and key transferable skills.
How you are assessed
The assessment strategy has been designed to assess your subject-specific knowledge, cognitive and intellectual skills and transferable skills applicable to the workplace. The strategy ensures that you are provided with opportunities for feedback to assess your learning and guide you with the final assessments for each module.
The assessments include assignments, business reports, case studies, presentations, a research proposal and literature review, and the production of a dissertation. The assessments may include individual or group essays or reports.
Successful completion of this programme opens up opportunities in international business and management and digital business.