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Marketing is the dynamic core of business and can be a force for strategic change. Read more
Marketing is the dynamic core of business and can be a force for strategic change. Read more
Marketing impacts upon every aspect of our lives - the products we buy, the retail stores we visit and the websites we browse. Marketers can have a profound impact on society, the economy, the environment and culture. It is an exciting, challenging and nuanced discipline set against a changing and dynamic backdrop. Read more
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