Centennial College Masters Degrees in Creative Arts & Design

The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in this industry.

The Advertising - Creative and Digital Strategy graduate certificate program at the Story Arts Centre in Toronto, blends Centennial College's experience in advertising and digital media with our strengths in business and marketing. The program focuses on helping you create engaging digital experiences built on solid creative strategy. You become immersed in the digital field and learn the process required for developing breakthrough creative advertising campaigns.

Through your courses, you acquire the necessary skills in creative strategies, writing, developing creative concepts, art direction, collaboration, presenting skills and entrepreneurialism. During a field placement, which is part of the second semester, Creative and Digital Strategy students take part in team assignments, working in a collaborative environment that mimics the real world.

Further, you learn new technologies and platforms that keep you informed about recent innovations in the digital creative field.

The program focuses on five key areas:
-Creative strategy: to ensure advertising meets clients' business objectives
-Digital storytelling: to build on the power of storytelling in developing impactful creative advertising
-Brand engagement: to create strong connections with consumers
-Entrepreneurship: to foster key business skills that encourage innovation and risk-taking

Emerging platforms: to ensure you are up-to-date on the latest in digital technology impacting the advertising industry
In this program, you:
-Gain an understanding of the digital creation process from a creative director's point of view
-Learn how to craft a creative digital strategy that delivers results
-Develop a strong portfolio and case studies for prospective employers
-Enhance presentation skills to help sell ideas
-Understand the impact of technology on creative development
-Foster digital storytelling skills to bring brands to life online
-Analyze and solve business and marketing challenges for clients by applying innovative creative and digital techniques
-Complement in-class education with a field placement that will provide the opportunity to work in the industry and hone skills

Career Opportunities

Program Highlights
-This Creative and Digital Strategy program gives you the opportunity to turn a degree or diploma into an exciting career in a growing field in the advertising industry.
-You learn how to create digitally-centric creative portfolio pieces using current industry design and writing standards.
-Faculty members have extensive industry experience and can help you connect to the industry by tapping into their personal networks.
-The program is offered at the Story Arts Centre, which is about 15 minutes from most advertising and digital marketing agencies in Toronto.
-At the Story Arts Centre, there are numerous opportunities to collaborate with students in a range of other marketing and communications-focused programs to enhance the learning experience.

Career Outlook

-Digital art director
-Digital designer
-Digital writer
-Information architect
-Digital strategist
-Content strategist

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The Communications - Professional Writing program prepares you to work as a versatile communications professional. With a focus on assessing audience needs and delivering thoughtful and relevant content, combined with effective project management techniques, you develop the skills you need to write and produce copy for a variety of professional settings and styles.

The innovative Communications - Professional Writing courses encompass a wide range of communications disciplines and vocational skills, including:
-Web copywriting
-Technical writing
-Proposal writing
-Writing for social media
-Content marketing
-Presentations and speech writing
-Content management
-Information design and data visualization
-Digital storytelling

As a student of the Communications – Professional Writing program, you have the advantage of creating a diverse and professional portfolio that includes training modules, complex visual aids (such as infographics), and compelling layouts for many different print and virtual platforms (brochures, newsletters, websites and more). Thanks to your well-rounded training, you will be able to launch a writing career that can go the distance, taking on a variety of roles in both the profit and non-profit sectors.

Career Opportunities

Program Highlights
-The Content Bootcamp, an intensive two-week workshop at the beginning of the first semester, builds on your academic writing skills, polishing your writing for a professional audience.
-A vocational program at its core, Communications – Professional Writing prepares you for a writing career with longevity. As such, every course has you producing professional quality work so that you graduate with a polished and diverse portfolio.
-Unique second-semester course components include creating training modules, implementing training programs, and leading virtual or live training sessions to complement the content and documentation created in first semester courses.
-The Digital Storytelling course, a standout feature, encourages you to think critically about the future of communications, and its role in business, technology and society in general. You have the opportunity to collaborate on a creative communications project, exploring what it means to be a communicator in a digital world.
-A field placement opportunity in the final semester provides you with valuable experiences in a variety of industries. Program faculty works with you to place you in an organization relevant to your long-term career goals.

​​Career Outlook
-Technical writer
-Communications coordinator
-Social media officer
-Editor
-Web copywriter
-Proposal writer
-Instructional designer
-Report writer/business analyst

Areas of Employment
-Arts and culture
-Retail and e-commerce
-Government and non-profit
-Finance
-Marketing
-Software development and IT
-Medicine
-Science
-Web design

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The Advanced Television and Film – Script to Screen program at Centennial College offers a comprehensive, in-depth and hands-on understanding of what goes into developing and producing quality feature films and TV shows.

This multidisciplinary, two-semester post-graduate Advanced Television and Film program — facilitated by the School of Communications, Media, Arts and Design in the hub of Toronto's film and television district — is especially beneficial for writers, directors, producers, editors, actors and other film and television craftspeople who want to expand their knowledge of the industry.

The major focus of the program's first semester is on creating, pitching, outlining, developing, drafting and polishing production-ready short film scripts. During the second semester, you have the opportunity to prepare, perform in, shoot and/or post a number of these shows.

Additionally, the Advanced Television and Film - Script to Screen program sees you deconstructing classic films, television shows and scripts of all genres. The program also provides opportunities to receive advanced instruction from industry professionals in your major and minor areas of craft interest along with extensive employment information.

Career Opportunities

Program Highlights
-The Advanced Television and Film – Script to Screen program is unique among the few other post-graduate film and television offerings currently available in the Greater Toronto Area.
-Instead of streaming you into master classes immediately, the first semester ensures that you obtain a solid working knowledge of everyone's role on a film or television production.
-The amount of foundational lessons included in the offering allows you to better collaborate, improvise, problem-solve and empathize with your fellow cast and crew members.
-The program focuses on dramatic filmmaking, comedy and several other genres. The program does not, however, include documentary filmmaking.
-The time and effort devoted to script development in the first semester and production and post-production in the second results in higher quality student films than are customarily produced — at a time when student films continue to be key to gaining a foothold in the business.

Career Outlook
-Director
-Assistant director
-Trainee assistant director
-Personal assistant to the director
-Cinematographer
-Camera operator
-Assistant camera operator
-Lighting and grip department technician
-Lighting or grip assistant
-Dolly grip
-Audio technician
-Assistant audio technician
-Producer
-Associate producer
-Production manager
-Production coordinator
-Assistant production coordinator
-Production assistant
-Location coordinator or assistant
-Office assistant
-Personal assistant to the producer
-Screenwriter
-Script coordinator/story department coordinator
-Trainee/junior story editor/story researcher
-Personal assistant to the showrunner
-Script reader
-Editor
-Assistant editor
-Sound editor
-Assistant sound editor
-Personal assistant to the series lead/star

Areas of Employment
-Production companies
-Broadcast networks
-Other industry-related organizations

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The Arts and Entertainment Journalism program is a cross-disciplinary offering that gives you a solid grounding for this exciting field and includes a strong focus on reporting, criticism, social media, imaging and multi-platform design.

This two-semester Arts and Entertainment Journalism program is perfect for you if you have a passion for music, theatre, film, television, dance or culture. In your courses, you learn to write snappy, relevant and market-driven stories for multiple platforms as well as the social science aspect of pop culture in a Canadian and global context. You also learn to develop a critical voice and critical thinking essential to working in the industry.

To round out training, you gain an understanding of arts promotion and publicity, and complete a six-week industry field placement. Upon completion of the program, you will have a portfolio of writing samples produced in a variety of media including album, concert and theatre reviews, columns and profiles.

Career Opportunities

Program Highlights
-There is a strong focus on developing entrepreneurial skills along with personal branding to help you stand out in the industry.
-You have the ability to work with faculty drawn from all sectors of the industry and to participate in client-focused projects.
-The Story Arts Centre campus, where the program is based, offers access to publishing, radio and television broadcasting facilities along with a fully functioning newsroom.
-Hands-on, real-world experience is available through award-winning community media, including the East York Observer newspaper and the Toronto Observer news website and a variety of student generated online platforms.

Career Outlook
-Arts and Entertainment reporter
-Freelance writer
-Online journalist
-Photographer
-Publicist
-Online marketing professional

Areas of Employment
-Large and small newspapers
-Magazines
-Online publications
-Radio and television newsrooms
-Public relations agencies
-TV and film production companies

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Centennial College's Arts Management program prepares you for a career in the evolving arts and cultural industry. The Arts Management courses in the two-semester post-graduate certificate program focus on developing the knowledge and skills needed to work in the performing arts sector (theatres, dance companies, music organizations and presenting facilities), the exhibiting arts sector (galleries, museums), and many other cultural and arts-related areas such as arts and film festivals.

The offering explores the current issues and practices that allow cultural organizations to build audiences and flourish today — and in the years to come. Facilitated at the Story Arts Centre, Centennial College's School of Communications, Media and Design, the program combines business management, marketing and planning with the tools required to connect art, artists and audiences through fundraising, education and volunteerism.

The extensive experiential learning opportunities in the program connect principles with practice, actively engaging you with the arts management profession throughout your studies. You also have the opportunity to apply your learning in the industry as part of an eight-week field placement.

As an Arts Management program graduate you will have a thorough understanding of the political, economic, social, ethical, technological and managerial issues facing this sector.

Career Opportunities

Program Highlights
-The emphasis of the Arts Management program is on professional quality work to ensure you graduate with the knowledge and skills needed to manage and lead in the industry.
-Through mentorships and partnerships with the arts sector a number of career options can be explored.
-A well-designed and well-implemented fieldwork component that can be undertaken in any location in your final semester provides you with an opportunity to gain valuable hands-on experience in the industry.

Placement Partners
Below are a few of the companies and organizations that we work with to offer field placement opportunities:
-National Ballet of Canada
-Prologue to the Performing Arts
-Sunny Artist Management
-Evergreen Brickworks
-Factory Theatre
-North York Arts
-Arts Etobicoke
-Nuit Blanche
-Toronto Outdoor Art Show

Additional Mentorship and Experiential Learning partners:
-National Ballet of Canada
-Fall for Dance North Festival
-Fort York
-Gallery 44
-Inside the Box Marketing
-Ontario Science Centre
-Factory Theatre
-Obsidian Theatre
-East End Arts
-Artists' Newsstand
-The Space Between
-Array MusicCanada India Business Council

Career Outlook
-Community outreach coordinator
-Sales and marketing coordinator
-Volunteer coordinator
-Education and learning coordinator
-Event coordinator
-Fundraising coordinator
-Sponsorship coordinator
-Partnership coordinator
-Visitor services coordinator
-Public programs coordinator

Areas of Employment
-Theatres
-Music organizations
-Dance companies
-Art galleries
-Museums
-Festivals
-Opera companies
-Performing arts centres
-Art councils
-Cultural organizations

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