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Course content

This international Master program offers a truly integrated study program that takes advantage of the tourism and oenology expertise of three universities and regions of Europe.

The Erasmus Mundus Master in Wine Tourism Innovation (WINTOUR) offers a truly integrated study program that takes advantage of the tourism and oenology expertise of three universities and regions of Europe: Rovira i Virgili University (Tarragona, Spain), the University of Porto (Portugal) and the University of Bordeaux (France). 

These universities are located in highly attractive touristic areas, recognized with the label of UNESCO Human Heritage, and have a long tradition in wine, producing specialty wines such as sparkling, fortified, aged red and sweet.

Program objectives

  • Prepare broadly trained, highly adaptable, qualified professionals for the tourism and wine industries. These graduates may then promote innovative wine tourism developments to generate added value through increased income and recognition of this sector.
  • Provide students with multidisciplinary and multi-sectorial knowledge and training that increases their understanding of wine-making and tourism management.
  • Promote high-quality, practical training in entrepreneurship and company management via the organization of internships within the non-academic sector.
  • Ensure the effective integration and networking activities of students within the socio-cultural and professional environment during their period of training.

Program structure

The academic program is structured over two years (four semesters) with 120 ECTS. The first three semesters are each taught in one university (30 ECTS at URV, 30 ECTS at UBx, 30 ECTS at UP) and the last semester is devoted to the Master Thesis and a professional internship, which is completed with one of the associated partners.

Semester 1: URV, Tarragona, Spain

  • Adaptation of Oenology (6 ECTS) – Optional 
  • Adaptation to Geography & Economy (6 ECTS) – Optional 
  • Leisure & Marketing (6 ECTS) – Wine tourism
  • Marketing of Tourism & Wine (6 ECTS) – Wine tourism
  • Sparkling Wine production (6 ECTS) - Wine-making
  • Wine heritage & Tourism 1 (6 ECTS) – Wine heritage

Semester 2: UBx, Bordeaux, France

  • Management of Wine tourism firms and Entrepreneurship (6 ECTS) – Wine tourism
  • ICT & wine tourism - Oenotourism 2.0 (6 ECTS) – Wine tourism
  • Wine appellations knowledge, food and service, tasting (6 ECTS) - Wine-making
  • Aged & sweet wine production (6 ECTS) – Wine-making
  • Wine heritage & Tourism 2 (6 ECTS) - Wine heritage

Semester 3: UP, Portugal

  • Marketing & oenotourism for festive seasons and overall consumer perspectives (6 ECTS) – Wine tourism
  • Practical wine-making (12 ECTS) - Wine-making
  • Fortified wine production (6 ECTS) - Wine-making
  • Wine heritage & Tourism 3 (6 ECTS) – Wine heritage

Semester 4: Professional internship and Master thesis (30 ECTS)

Strengths of this Master program

Students will develop the following skills:

  • Managing complex information on different topics in a natural way, in a foreign language.
  • Defining diagnostics/assessments via the efficient management and use of information.
  • Solving problems fwithin multidisciplinary contexts in a creative and innovative way.
  • Collaborating with multidisciplinary teams within different contexts.
  • Communicating complex ideas clearly to all target publics.
  • Applying ethical principles and social responsibilities as a citizen and as a professional.
  • Developing the necessary autonomy to work on research projects within scientific/technological partnerships.

After this Master program?

The WINTOUR program trains professionals in the field of oenology and tourism, who may apply for positions in the following areas:

  • Private sector: creation of start-ups and business initiatives with a focus on wine as a tourist attraction and tourism as a means for promoting wine and wine regions; development of international marketing strategies, wine tourism activities of companies within the wine industry; specialized consultancy in the design and development of new strategies for increasing the competitiveness of the wine sector.
  • Public administration: positions in public organizations responsible for the planning, management and promotion of wine tourism products at a local, national and International level.
  • Research and teaching: participation and leadership of multidisciplinary research teams in the fields of oenology and Tourism, in public or private research organizations.

How to apply?

Consult the WINTOUR website

Selection is based on the following criteria:

  • CV and academic track record (50%)
  • Cover letter and professional project: a personal interview may be organized (30%)
  • Professional experience in the field and previous international mobility (10%)
  • Other Languages especially Spanish, French or Portuguese, the languages of the participating institutions (10%)

Visit the Wine Tourism Innovation (WINTOUR) page on the University of Bordeaux website for more details!

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