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The MSc Tourism Marketing Management Programme offers a complete introduction to marketing management within the international tourism industry and prepares you with the knowledge and skills demanded by leading organisations worldwide. It reflects the dynamic and technologically innovative nature of contemporary marketing and you’ll gain insights into the technical and personal skills necessary to pursue a future career in tourism.
Students in this programme come from a variety of academic backgrounds, with first degrees as diverse as physics and philosophy, and they always contribute a spectrum of perspectives, as befits a world leading masters programme. Undergraduate studies in Tourism or Hospitality are not a prerequisite of this programme.
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First or second-class Honours degree, or overseas equivalent.
English language proficiency at IELTS 6.5 minimum.
The University of Strathclyde has become the first university to win the coveted Times Higher Education University of the Year title twice! We are a leading international technological university located in the heart of Glasgow – one of the UK’s largest cities – and has a vibrant, international community with almost 23,000 students from over 100 countries.Read more
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