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Tourism Marketing Management MSc


University of Strathclyde    Department of Marketing

Full time September MSc, PGDip MSc: 12 months full-time PgDip: 9 months full-time

About the course

Why this course?

The MSc Tourism Marketing Management programme offers an introduction to marketing management within the international tourism industry and provides you with the knowledge and skills demanded by leading organisations worldwide.

The course reflects the dynamic and technologically innovative nature of contemporary marketing and you’ll gain insights into the technical and personal skills necessary to pursue a future career in tourism.

Students on the programme come from a variety of academic backgrounds, with first degrees as diverse as physics and philosophy, meaning they contribute a spectrum of perspectives. Undergraduate studies in tourism or hospitality are not a prerequisite of this programme.

Read more about this course

Entry Requirements

Minimum second-class Honours degree, or overseas equivalent (view the entry requirements for your country) in any subject.


 Course Content


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