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Tourism Marketing Management MSc


University of Strathclyde Department of Marketing

Full time September MSc, PgDip MSc: 12 months full-time PgDip: 9 months full-time

About the course

Why this course?

The MSc Tourism Marketing Management Programme offers a complete introduction to marketing management within the international tourism industry and prepares you with the knowledge and skills demanded by leading organisations worldwide. It reflects the dynamic and technologically innovative nature of contemporary marketing and you’ll gain insights into the technical and personal skills necessary to pursue a future career in tourism.

Students in this programme come from a variety of academic backgrounds, with first degrees as diverse as physics and philosophy, and they always contribute a spectrum of perspectives, as befits a world leading masters programme. Undergraduate studies in Tourism or Hospitality are not a prerequisite of this programme.

What you’ll study

You’ll study

Read more about this course


Entry Requirements

First or second-class Honours degree, or overseas equivalent.

English language proficiency at IELTS 6.5 minimum.


Course Content


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