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Course content

This Master’s degree is a conversion course – intended for students who have not studied the subject previously, and ideal for graduates who would like to change subjects or career direction. It aims to establish your understanding of the principles of tourism marketing management, providing you with a framework to understand business development and marketing planning.

Specifically, it examines the relationships between the customer experience and marketing organisations, research planning, budgeting, marketing strategies and communication. 

You’ll develop a critical understanding of contemporary issues in marketing and the ability to question current marketing patterns and trends. In that context, attention is given to the use of IT and social media in destination management and

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