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Course content

This Master’s degree is a conversion course – intended for students who have not studied the subject previously, and ideal for graduates who would like to change subjects or career direction. It aims to establish your understanding of the principles of tourism marketing management, providing you with a framework to understand business development and marketing planning.

Specifically, it examines the relationships between the customer experience and marketing organisations, research planning, budgeting, marketing strategies and communication. 

You’ll develop a critical understanding of contemporary issues in marketing and the ability to question current marketing patterns and trends. In that context, attention is given to the use of IT and social media in destination management and marketing.

The speed of change in the global tourism and hospitality industries means that students need to be kept abreast of contemporary issues. This is achieved through our close links with industry and an opportunity for students to engage in a full-time work placement.

This course is delivered by a team of research-active, internationally recognised experts with a wide range of industry and academic experience. These include Dr Philip Alford, who specialises in the use of emerging digital technologies and Professor Dimitrios Buhalis, who is known for his work on technology in tourism research, practice, and education and is one of the most cited authors in the world on tourism marketing. This ensures that discussion in lectures and seminars is informed by both cutting edge research and practice.

Gain a more detailed insight about this course by watching our online presentation, delivered by Senior Lecturer Dr Susanna Curtin.

Placements

An exciting and valuable part of your studies with us is the opportunity to gain valuable experience through full-time paid industrial placements, for a minimum of 30 weeks. You will have the option to start your placement when the taught part of the programme finishes, usually in April (for September students) and in August (for January students).

Find out more about postgraduate placements

Careers

This course provides you with the opportunity to become immersed in the Faculty of Management and gives you a unique opportunity to mix with a diverse range of nationalities. This will increase your intercultural competence, which is vital preparation for working in a mixed-nationality workforce or dealing with a mixed-nationality clientele.

Potential graduate job roles

Some of our Tourism Marketing Management graduates are now undertaking roles in:

  • Senior management
  • Marketing
  • Destination management
  • International airlines
  • Tour operation companies.

Visit the Tourism Marketing Management MSc page on the Bournemouth University website for more details!

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