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The world of tourism needs people with advanced understanding of industry trends, the ability to develop and lead organizations and communities in a competitive global tourism marketplace. Create a customized Graduate Certificate in Tourism Management, available only at Royal Roads University. Tailor your program with courses online, on-campus, or both, to develop your marketing, strategy, and leadership skills, with the option to ladder into our Master of Arts in Tourism Management when you’re ready. Choose where you want your career to go.


Graduates of the MA in Tourism Management have a broad range of applied technical, interpersonal, analytical, and communication skills in tourism leadership. The four competencies, applied to the areas of tourism leadership, sustainable tourism, destination development, international hotel and resort management and applied research include communications, knowledge, leadership and teamwork, critical thinking and global awareness.

Upon completing the program, students have:
-Critically engaged with current theory, practice and process;
-Examined case studies, research articles, report and industry information in the areas of tourism leadership, sustainable tourism, destination development and international hotel and resort management;
-Selected, analyzed and explored leadership concepts and skills and applied them to opportunities and challenges faced by leaders at individual, organizational, community and industry levels, and
-Explored the characteristics of successful, sustainable destinations with innovative product, well-defined markets, successful partnerships, and a positive contribution to the tourism and hospitality industry.

Potential Career opportunities

Career opportunities include management and executive positions in resorts, municipal, provincial and federal governments and operating agencies, destination management and marketing organizations, events and conference management companies, and inbound tourism companies.

Additional opportunities exist for tourism educators in public and private post-secondary institutions, where a Masters degree is usually an occupational requirement. Combining prior tourism industry experience with the advanced level learning offered in the Masters program can significantly enhance assessment of an individual’s potential, develop career opportunities, and build networks of valuable industry contacts.

The learning outcomes for the program are:
Knowledge And Critical Thinking
-Applies interdisciplinary information and research to the study of tourism and hospitality by acquiring and critically evaluating their contribution to issues, opportunities, and challenges.
-Effectively uses research methodologies, data sources, and tools to investigate, evaluate, and analyze findings that inform decision-making, written products and using and producing research.
-Examines the role of innovation, entrepreneurship, and stakeholder relations in the building of a successful business.
-Demonstrates integrity and ethical behaviour when collaborating, synthesizing findings, problem solving, conducting research and reporting findings or recommendations.

Global Awareness
-Evaluates the impact of global issues on tourism and hospitality operators, organizations, and destinations.
-Differentiates how local, regional, national and international events influence competitive change in evolving markets.
-Investigates and analyzes how the tourism industry is influenced by governments and world affairs, and understands the role of tourism and hospitality professionals as global citizens in communities.

Effective Communications
-Effectively gathers, analyzes, synthesizes, prepares and presents written materials, accurately utilizing the APA reference method.
-Incorporates conflict resolution, negotiation, change management, and networking skills in contributing to achieving team and individual outcomes.
-Applies effective speaking, writing, listening and feedback skills in online and face-to-face activities.

Leadership And Collaboration
-Demonstrates leadership, collaboration, and mutual support in decision-making processes to achieve individual and team results.
-Networks effectively and respectfully with individuals from diverse professional and personal backgrounds to facilitate and support effective decision making.

Visit the Tourism Management - PGCert page on the Royal Roads University website for more details!




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