Strategic Marketing with Brand Leadership

University of Hertfordshire    Hertfordshire Business School

Full time & Part time September MSc 1 year full-time, 2 years part-time
Business & Management (5)

FindAMasters summary

Are you looking to take your marketing skills to the next level? Look no further than our MSc Strategic Marketing with Brand Leadership programme at Herts! With strong industry connections to companies like Ocado, Tesco, and Amazon, you'll benefit from guest lectures and career fairs. Gain practical experience through real projects and cases, boosting your confidence and leadership qualities. Our graduates possess the top skills sought by employers, landing roles as brand and marketing specialists in various sectors. Choose from different award routes and explore branding in areas such as strategic brand leadership and global luxury branding. Join us and enhance your employability in the exciting field of marketing!

About the course

Why choose Herts?

  • Industry Connections: you’ll benefit from our connections with local organisations, including Ocado, Tesco, and Amazon. Many local business organisations are amongst the biggest in the country and contribute to our programmes as guest lecturers and attend careers fairs for our students
  • Industry-Focused Content: you can look forward to working on real projects and cases. These will familiarise you with the working environment, boost your confidence within your field, teach you teamwork while improving your leadership qualities and enhancing soft skills such as communication, logical and analytical thinking
  • Employment Prospects: our marketing graduates possess the top skills looked for by employers and as a result, many go on to work as brand and marketing specialists in a range of sectors including charities, government and large international/multinational organisations.

About the course

This MSc Strategic Marketing with Brand Leadership is designed to develop master’s level knowledge and skills within the branding discipline and to enhance employability within this field. 

Read more about this course

Entry Requirements

Entry requirements for the programme are a good first degree i.e. 2:1 or 2:2 in any discipline. However, recognising that people often need a second chance, we also accept students with a borderline 3rd/2.2. We also accept a degree equivalent professional qualification or appropriate work experience combined with a relevant qualification.

All students from non-majority English speaking countries require proof of English language proficiency. The following qualifications and grades will be considered:

GCSE English language grade A-C

IELTS 6.0 (with no less than 5.5 in any band)

Other English language tests are accepted.


£9,750 for 2022/2023 (full-time)
£850 per 15 credits for 2022/2023 (part-time)

 Course Content

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Where is University of Hertfordshire


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