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Strategic Marketing - MSc


Course Description

The Strategic Marketing MSc degree aims to develop a strategic marketing focus and link it to the strategy process within an organisation. It emphasises customer care as well as competitive advantage.

Companies the world over, whether they are involved in consumer sales, B2B, intermediaries, charities or NGOs, all recognise the importance of marketing and therefore the need to employ qualified and skilled marketing graduates.

WHY CHOOSE THIS COURSE?

-Enables you to interpret market data, provide a situational analysis and make recommendations for strategic developments
students have the option of enrolling on the internship programme providing the opportunity to undertake a workplace project on behalf of an organisation
-Shows you how to adapt to changing market conditions and excel in teamwork and leadership
-Aims to give a pathway to study marketing at a higher level by focussing on strategic decision making and to provide a grounding in statistical analysis
-Modules designed to give students a range of cognitive, practical and transferrable skills appropriate to future management roles

WHAT WILL I LEARN?

All students study a common core in semester one.

In semester two you will study modules specific to your chosen award, which would include material on:
-Positioning and perception in marketing, and an appreciation of the way brands are developed
-Value added partnerships and mega marketing
-Power and conflict within relationships and wider marketing networks
-Expeditionary marketing and the launching of new products
-New initiatives in marketing for the 21st century

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The MSc Strategic Marketing is suited to graduates seeking career development and opportunities at management level with strategic and operational responsibilities in marketing. Previous graduates have secured exciting and rewarding positions in a wide variety of marketing areas such as brand management, creative advertising development, working with the leading organisations worldwide such as Airbus, Millward Brown, Silverstone and many others.

Accredited by The Chartered Institute of Marketing (CIM), this course is also mapped for maximum exemptions against the CIM Diploma in Professional Marketing. This means that you have the opportunity to work towards achieving the CIM Diploma in Professional Marketing while studying and may graduate with an enhanced qualification that is highly sought after by employers. Our students need only complete two units of the Diploma to gain the qualification in full.

With appropriate work experience you will be eligible for Associated/Member status from CIM and awarded designatory letters ACIM/MCIM. With this you will be well on your way to Chartered Marketer status, the mark of an up-to-date, qualified and experienced marketing professional (additional fees may apply).

WORK PLACEMENTS

As part of the Strategic Marketing MSc degree students have the option of enrolling on the internship programme.

This module normally lasts between 8–12 weeks and provides students with an opportunity to undertake a workplace project on behalf of an organisation.

Coventry University Business School works closely with companies across the UK and Europe to offer a wide variety of internships.

Students must successfully meet the following assessment criteria:
-Academic: successfully complete all Semester 1 modules including research methods at the first attempt;
-CV shortlisting: submit a CV, which will be used for competitive short listing by the internship panel;
-Presentation: prepare and successfully deliver a formal presentation;
-Interview: interview with the university internship panel.

After completing the Internship, you are required to write an extensive report based on the managerial and educational experience derived from the internship itself and present your findings to both the employers and academic staff.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

Visit the Strategic Marketing - MSc page on the Coventry University website for more details!

Entry Requirements

Applicants should hold a good honours degree in a relevant academic discipline. Applications from candidates with relevant experience will be considered on an individual basis.

Last Updated

09 March 2017

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Recipient: Coventry University

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