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Course content

The Strategic Marketing MSc degree aims to develop a strategic marketing focus and link it to the strategy process within an organisation. It emphasises customer care as well as competitive advantage.

Companies the world over, whether they are involved in consumer sales, B2B, intermediaries, charities or NGOs, all recognise the importance of marketing and therefore the need to employ qualified and skilled marketing graduates.

WHY CHOOSE THIS COURSE?

-Enables you to interpret market data, provide a situational analysis and make recommendations for strategic developments
students have the option of enrolling on the internship programme providing the opportunity to undertake a workplace project on behalf of an organisation
-Shows you how to adapt to changing market conditions and excel in

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