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Develop your strategic marketing skills and compete in today’s increasingly global marketplace.
On this MSc, you’ll gain insights into the world of marketing, with its ethical and societal implications. You’ll study core marketing areas in-depth, including market research, buyer behaviour, branding and analytics. You also cover the principles of design, creativity and innovation as well as global marketing management. Building on this foundation, you can tailor your degree to your career path, with options including digital marketing, supply chain management and the management of negotiation.
You’ll be studying at an international Business School with innovation at its heart, where you’ll benefit from our teaching, research and business partnerships.
Read more about this course
An upper second-class (2.1) undergraduate honours degree or above, or equivalent professional qualification. English language requirements - Standard level (IELTS 6.5, with not less than 6.0 in each section).
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