University of Kent, Paris Featured Masters Courses
Queen Margaret University, Edinburgh Featured Masters Courses
University of Kent Featured Masters Courses

Strategic Marketing - MSc


Cardiff University Cardiff Business School

Full time September MSc 1 year full time

About the course

The MSc in Strategic Marketing is designed to provide you with the foundation for a successful career in marketing.

You will study modules which cover the fundamentals of marketing including strategic marketing management, behavioural aspects of marketing, research in strategic marketing, integrated marketing communications, measuring marketing effectiveness, marketing and society, international marketing and digital media marketing.

Once you have completed the taught modules you will embark upon a Marketing Project working with a real organisation. The Marketing Project gives you the chance to apply the knowledge and skills gained in the taught modules to address a live marketing issue and to present possible solutions.

The course is designed to be relevant to a wide range of students from

Read more about this course


Entry Requirements

Candidates will normally have a 2:1 degree (GPA 3.0/4.0) at undergraduate level in Marketing, Business or Management, from a recognised institution, which must contain a minimum of 3 marketing modules (e.g. principles of marketing, marketing communications, consumer behaviour, relationship marketing). Candidates are expected to have a basic knowledge of mathematics.

Non-graduates with approved professional qualifications or work experience may also be considered.

Applicants whose first language is not English are required to obtain a minimum IELTS score of 6.5 with a minimum of 6.0 in each category (or an equivalent English language qualification).


Course Content



Where is Cardiff University


Student Profile(s)

May Zhang (MA International Public Relations)

I chose Cardiff University because it is one of the leading schools in the United Kingdom and it has a high ranking and good reputation in China. Longer term, I want to become a marketing or branding manager in the fashion industry. For this reason I took two postgraduate programmes at Cardiff and I firmly believe they will help me to fulfil my career ambitions.


Sharifah Adlina Syed Abdullah (MSc International Economics, Banking and Finance)

"I have very much enjoyed my course and the facilities (computers, libraries and lecture theatres) in Cardiff Business School are excellent. I have also found the city of Cardiff to be very friendly. The university and the city centre are very close to each other and, to help you feel at home, there is also a range of different foods available, including Asian, Continental, Caribbean and Western. During my time here, I have found a good balance between studying and doing social activities with my two children, husband and friends."


Geraint Harvey (Human Resource Management)

“I initially decided to pursue a taught postgraduate course to enhance my employment potential, but decided to stay on and read for my doctorate because of the encouragement and enthusiasm offered by members of staff at all levels within the School. Cardiff Business School has an enviable reputation, both in the UK and abroad, and the support offered to postgraduate students in the School is exceptional.”


Enquire About This Course

Recipient: Cardiff University

* required field

Please correct the errors indicated below to send your enquiry

The information you submit to this university will only be used by them to deal with your enquiry. For more information on how we use your data, please read our privacy statement


Your enquiry has been emailed successfully



Search Suggestions

Search Suggestions

Based on your current searches we recommend the following search filters.