Strategic Marketing - MSc

This accredited degree programme offers knowledge and expertise for developing a professional marketing career in the UK or overseas in industry, commerce or the public sector.

Overview

The MSc in Strategic Marketing is designed to provide you with the foundation for a successful career in marketing.

You will study modules which cover the fundamentals of marketing including strategic marketing management, behavioural aspects of marketing, research in strategic marketing, integrated marketing communications, measuring marketing effectiveness, marketing and society, international marketing and digital media marketing.

Once you have completed the taught modules you will embark upon a Marketing Project working with a real organisation. The Marketing Project gives you the chance to apply the knowledge and skills gained in the taught modules to address a live marketing issue and to present possible solutions.

The course is designed to be relevant to a wide range of students from both developed and developing countries with career aspirations in a wide variety of marketing situations.

It provides you with expertise in all aspects of strategic marketing and is excellent preliminary training for those who wish to pursue further research for a PhD with a view to an academic or similar research-orientated career.

This degree has been awarded the CIM ‘Graduate Gateway’ status; this accreditation provides our students with an opportunity to gain a module exemption from both the CIM Certificate in Professional Marketing and Diploma in Professional Marketing having only to complete two modules instead of three.

Distinctive features

• You will be part of a community which is committed to delivering social improvement alongside economic development in the world’s first Public Value Business School.
• You will study at a Business School ranked 1st in the UK for research environment and 6th for research excellence (REF 2014).
• You will be a student of the only business school in Wales accredited by AACSB international (and one of only 5% worldwide).
• A live Marketing Project working with an organisation gives you the chance to apply their knowledge and skills to a real-life marketing issue.

Learning and assessment

Our teaching is heavily informed by research and combines academic rigour with practical relevance. Our internationally leading faculty consists of academics who are at the forefront of knowledge within their field. They bring the lessons learnt from their most recent research into the classroom, giving you access to up to date real life examples and scenarios and critical business thinking.Your teaching and learning resources will be provided and we will be responsive to your needs and views. For your part, you will need to put in the necessary amount of work both during and outside formal teaching sessions, and to make good use of the facilities provided.

Methods of teaching

Most modules involve a mixture of lectures and small group teaching (called classes, seminars, workshops or tutorials). 

In a lecture, the lecturer will mainly be giving an overview of a particular aspect of the module content (as well as opportunities for you to ask questions and be reflective), while in classes and workshops you will have an opportunity to practice techniques, discuss ideas, apply concepts and consolidate your understanding in the topic.

Career prospects

This MSc aims to offer knowledge and expertise for a career in marketing in the UK or overseas in industry, commerce or the public sector, or to pursue further research for a PhD.

Graduates from this course have gone on to careers in digital marketing, tourism marketing, advertising, product development marketing, customer relationship management, etc.

Visit the Strategic Marketing - MSc page on the Cardiff University website for more details!