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The MSc in Strategic Marketing is designed to provide you with the foundation for a successful career in marketing.
You will study modules which cover the fundamentals of marketing including strategic marketing management, behavioural aspects of marketing, research in strategic marketing, integrated marketing communications, measuring marketing effectiveness, marketing and society, international marketing and digital media marketing.
Once you have completed the taught modules you will embark upon a Marketing Project working with a real organisation. The Marketing Project gives you the chance to apply the knowledge and skills gained in the taught modules to address a live marketing issue and to present possible solutions.
The course is designed to be relevant to a wide range of students from
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Candidates will normally have a 2:1 degree (GPA 3.0/4.0) at undergraduate level in Marketing, Business or Management, from a recognised institution, which must contain a minimum of 3 marketing modules (e.g. principles of marketing, marketing communications, consumer behaviour, relationship marketing). Candidates are expected to have a basic knowledge of mathematics.
Non-graduates with approved professional qualifications or work experience may also be considered.
Applicants whose first language is not English are required to obtain a minimum IELTS score of 6.5 with a minimum of 6.0 in each category (or an equivalent English language qualification).
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I chose Cardiff University because it is one of the leading schools in the United Kingdom and it has a high ranking and good reputation in China. Longer term, I want to become a marketing or branding manager in the fashion industry. For this reason I took two postgraduate programmes at Cardiff and I firmly believe they will help me to fulfil my career ambitions.
"I have very much enjoyed my course and the facilities (computers, libraries and lecture theatres) in Cardiff Business School are excellent. I have also found the city of Cardiff to be very friendly. The university and the city centre are very close to each other and, to help you feel at home, there is also a range of different foods available, including Asian, Continental, Caribbean and Western. During my time here, I have found a good balance between studying and doing social activities with my two children, husband and friends."
“I initially decided to pursue a taught postgraduate course to enhance my employment potential, but decided to stay on and read for my doctorate because of the encouragement and enthusiasm offered by members of staff at all levels within the School. Cardiff Business School has an enviable reputation, both in the UK and abroad, and the support offered to postgraduate students in the School is exceptional.”
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