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In a saturated global marketplace, dominated by influencers, viral content and hype, marketing collateral is sinking to the bottom of social media feeds.
Consequently, marketing professionals with the ability to plan, strategise and operationalise creative campaigns are in demand by international organisations across industries and sectors.
The business of changing the world is ours.
Our MSc in Strategic Marketing puts theory into practice. We’ll help you prepare for a career as a marketing professional while making a real difference to the day-to-day operations of a local business.
If you achieve 60% or more in the taught phase of the programme, you’ll be eligible for a summer internship. This industry
For entry requirements for this course, please visit our website:
For tuition fees for this course, please visit our website:
Please see the university website for further information on fees for this course.
I chose Cardiff University because it is one of the leading schools in the United Kingdom and it has a high ranking and good reputation in China. Longer term, I want to become a marketing or branding manager in the fashion industry. For this reason I took two postgraduate programmes at Cardiff and I firmly believe they will help me to fulfil my career ambitions.
"I have very much enjoyed my course and the facilities (computers, libraries and lecture theatres) in Cardiff Business School are excellent. I have also found the city of Cardiff to be very friendly. The university and the city centre are very close to each other and, to help you feel at home, there is also a range of different foods available, including Asian, Continental, Caribbean and Western. During my time here, I have found a good balance between studying and doing social activities with my two children, husband and friends."
“I initially decided to pursue a taught postgraduate course to enhance my employment potential, but decided to stay on and read for my doctorate because of the encouragement and enthusiasm offered by members of staff at all levels within the School. Cardiff Business School has an enviable reputation, both in the UK and abroad, and the support offered to postgraduate students in the School is exceptional.”
We are a world-leading, AACSB-accredited, research intensive business and management school with a proven track record of excellence.
We are also proud to be the world’s first public value business school. Guided by our progressive public value strategy and principles, we are committed to delivering economic and social improvement through interdisciplinary teaching and research that tackles the grand challenges facing the world today.
Currently ranked sixth for research quality (out of 101 UK business schools), 86% of our output is classed as world-leading, while our research environment came joint first. We are also consistent, as one of only two business schools in the UK to rank in the top 10 in each government research exercise since 1992.
We are committed to supporting our graduates’ employability and provide significant opportunities to gain real world practical experience through placements, internships and live business projects.
We work closely with the local and national business community to source and provide our students with placement opportunities, but also in other mutually beneficial ways, whether formally through knowledge transfer partnerships, our executive education provision or collaborating on measurable research.
As a student with us you’ll benefit from outstanding facilities across three buildings, including Wales’ largest trading room. This Bloomberg-ready modern space is based in our £13.5m Postgraduate Teaching Centre and used extensively on our banking, finance and economics programmes. The Postgraduate Teaching Centre is also home to lecture theatres, seminar rooms, a coffee shop and dedicated postgraduate spaces.
We offer a broad and diverse range of master’s programmes delivered by academics, who are working at the forefront of their disciplines, translate research and experience to the classroom setting, providing students with current and front-line insight and knowledge. Programmes include the Cardiff MBA and a range of specialist master’s across six disciplines including conversion courses in Business Management and Marketing.
A number of our programmes are eligible for scholarships and discount schemes offered at Cardiff University. These include our £500,000 Master’s Excellence Scholarships fund for UK students, Vice-Chancellor's International Scholarship for Non-UK students and the Alumni Discount Scheme for Cardiff graduates. Find out more.
Are you an ambitious professional looking to progress to senior leadership and drive positive business change? If this sounds like you then the Cardiff MBA is a great next step.
The UK’s creative industries contribute almost £85 billion per year to the economy and major global economies, such as China and India, are beginning to prioritise the growth of creative industries within their own countries.
Managers are having to respond to an increasingly complex global business environment. Contemporary workplaces often span continents, online and offline, delivering diverse products and services in a period of economic austerity.
The programme recognises that we live in an increasingly interconnected, complex and changing world. Consequently, beyond managing the core business…
Some may disagree, but we know entrepreneurship can be taught. But it’s not easy. It requires a certain spirit, to be bold and open-minded, curious and creative, imaginative and idealistic.
From Brexit and the Bedroom Tax to wages and wealth, environment and energy to health and homelessness, economists have rarely held such influence in the direction and debate of the challenges affecting the communities of the world.
Demanding careers and family commitments are common obstacles to middle management professional development. In a business world of high input and high output, professionals are rarely afforded the headspace to plan and prepare a way forward.
Studying our MSc Finance programme will help you to succeed in an interconnected, diverse and ever-changing international environment by exposing you to current thinking in finance and real-world challenges.
Our MSc Financial Economics programme is designed for students with a basic knowledge in economics who wish to develop specialist skills and insights for a career as a professional financial analyst in fund management, stock-broking, investment banking, corporate treasury and other financial sector roles.
Our International Economics, Banking and Finance programme is designed for students with a basic knowledge of economics who wish to broaden their knowledge base for a career in banking, fund management, investment banking, corporate treasury, and other financial sector roles.
Globalisation means the world is more connected than ever. Increased trade and cultural exchange give organisations opportunities to expand internationally and meet the growing demand for goods and services that span continents.
Rapid growth and competition in the global shipping industry has left a shortfall of professionals with the tools and techniques to manage ports and shipping operations, in accordance with maritime law and safety regulations.
Marketing is the business of engaging with the world. Positive relationships with customers, employees, suppliers, other businesses, local communities, government and regulatory authorities are fundamental to organisational success.
This course is designed to provide you with a solid background in business management theory and practice, and an opportunity to gain specialised media knowledge and skills to excel and adapt in the field of media management.
Delivering value and impact to multiple stakeholder groups is fundamental in public services. Navigating this diverse landscape of politics and policy, collaboration and conflict, innovation and improvement, is more complex than ever as leaders find ways to deliver more with less.
The MSc/PgDip Social Science Research Methods will provide you with advanced training in research methods across the full range of the social sciences.
Supply chain managers are at the cutting edge of innovation, employing the latest technologies including artificial intelligence, block chain, big data analytics and automation to deliver their products and services effectively and efficiently.