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About the course
The MSc in Strategic Marketing is designed to provide you with the foundation for a successful career in marketing.
You will study modules which cover the fundamentals of marketing including strategic marketing management, behavioural aspects of marketing, research in strategic marketing, integrated marketing communications, measuring marketing effectiveness, marketing and society, international marketing and digital media marketing.
Once you have completed the taught modules you will embark upon a Marketing Project working with a real organisation. The Marketing Project gives you the chance to apply the knowledge and skills gained in the taught modules to address a live marketing issue and to present possible solutions.
The course is designed to be relevant to a wide range of students from
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Entry Requirements
Candidates will normally have a 2:1 degree (GPA 3.0/4.0) at undergraduate level in Marketing, Business or Management, from a recognised institution, which must contain a minimum of 3 marketing modules (e.g. principles of marketing, marketing communications, consumer behaviour, relationship marketing). Candidates are expected to have a basic knowledge of mathematics.
Non-graduates with approved professional qualifications or work experience may also be considered.
Applicants whose first language is not English are required to obtain a minimum IELTS score of 6.5 with a minimum of 6.0 in each category (or an equivalent English language qualification).