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Today’s customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, how to evolve and grow their customer base and provide the drive towards innovation that will secure them a place in new and emerging markets
Any strategic marketing role requires both a broad vision for the organisation and an understanding of the impact of differing marketing channels. Developed for marketing practitioners and graduates from areas such as marketing, management and social sciences, this course provides knowledge and skills in the three key areas of
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A second class honours undergraduate degree or above in any discipline awarded by a UK University or a recognised overseas institution, or
An equivalent qualification accepted by the Academic Registry of the University, or
A professional qualification deemed to be of an equivalent standard.
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Middlesex University delivers specialist industry skills and knowledge required to empower our postgraduate students to embark on a life-long journey of sustained achievement and success. Informed by impactful research, and taught by internationally recognised academics and practitioners, our broad-range of contemporary courses are industry-informed and practice-based.Read more
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