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Course content

Course Overview

The broad aim of the programme is to produce marketers and marketing managers who can run and successfully integrate at a managerial level in a broad range of organisational and marketing environments.

The course will be suitable for graduates motivated by the desire to launch a career or develop an existing one in the marketing field. This means that you will not be content to merely be presented with sets of theories and principles of marketing, but also expect to be given ample opportunity to critically evaluate the usefulness of these theories and principles in practice, especially in relation to your own particular needs.

The MSc Strategic Marketing will provide this opportunity in a number of ways, from case studies, projects through to the final thesis orientated assessment. We believe this programme gives its students the best chance to do well in a jobs market that will expect leaders and managers of the future to be equipped with the insights, education and skills needed to operate in what will be increasingly knowledge-intensive and complex environments.​​

See the website https://www.cardiffmet.ac.uk/management/courses/Pages/Marketing---MSc.aspx

​Course Content​​

The programme comprises of three distinct stages, Postgraduate Certificate (PGCert) Marketing, Postgraduate Diploma (PGDIP) Marketing, and MSc Marketing, with a range of compulsory taught modules (120 credits), and a non-taught element (60 credits). The MSc will be awarded on successful completion of 180 credits.

Term 1:
Certificate = Completing 60 credits:
- Understanding the Behavioural elements of Marketing: Knowing Your Consumer (20 credits)
- Polycentric Marketing Strategies: Going International 20 credits)
- Modern Marketing Research (20 credits).

Term 2:
Diploma = Completion of stage 1 and an additional 60 credits:
- E, Digital Marketing and Competitive Intelligence (20 credits)
- Effective Advertising for Competitive Advantage (20 credits)
- Academic Research for Business (20 credits).

Term 3:
Masters = Completion of stages 1 & 2 and:
- Dissertation (60 credits).

Learning & Teaching​

​The course is delivered with a mixture of lectures and seminars. Many of the assessments will be based on real world cases and therefore specialist guest speakers and visits to businesses will also form part of the learning journey. At Master’s level, self-management and independent research and study is expected with students being directed and encouraged to deepen their understanding of particular areas of Marketing. Moodle is used as an interactive VLE but the development of a learning community is particularly prevalent at Cardiff Metropolitan with excellent student support. ​


Assessment on the programme is mixed and will include a variety of formats​.

Employability & Careers​

The MSc Marketing programme has been designed for people wanting a successful and rewarding career in marketing generally, but also in the following, specific areas:
- Advertising/ Communications,
- Consumer behaviour
- Branding
- Digital and E marketing
- Market Research
- Media integration
- International Marketing Strategy

Additionally the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University.​

Find information on Scholarships here https://www.cardiffmet.ac.uk/scholarships

Find out how to apply here https://www.cardiffmet.ac.uk/howtoapply

Visit the Strategic Marketing (MSc/PgD/PgC) page on the Cardiff Metropolitan University website for more details!





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Recipient: Cardiff Metropolitan University

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