MSc Strategic Marketing Management immerses you in the fundamentals of marketing, as well as specialist areas, such as digital and consumer behavior. The course will develop you into a well-rounded marketing professional, capable of working in a variety of sectors. Our graduates go on to work at known brand companies such as Hyundai, Pepsico International and L’Oréal.
MSc Strategic Marketing Management will show you how to deliver strategy. A selection of specialist marketing modules enable you to focus on what is right for your career and will give you an appreciation of related business functions. This course is suitable for students from a wide range of backgrounds, including business and non-business specific specialisms.
You will learn marketing processes and procedures, including marketing research, marketing planning and strategy, marketing communications and brand portfolio building.
Analysis for Dissertation Research
Ethics in Academic Practice
Intellectual Property Strategy & Management
Accounting for Non-Financial Managers
Strategic Business Sustainability
Marketing Channels & Strategic Sales Force Management
Integrated Marketing Communications
Strategic Brand Management
International Marketing Management
Foundations of Marketing Research
Quantitative Marketing Research
Current Issues in Retailing
The course then concludes with a dissertation project.