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Course content

MSc Strategic Marketing Management immerses you in the fundamentals of marketing, as well as specialist areas, such as digital and consumer behavior. The course will develop you into a well-rounded marketing professional, capable of working in a variety of sectors. Our graduates go on to work at known brand companies such as Hyundai, Pepsico International and L’Oréal.

MSc Strategic Marketing Management will show you how to deliver strategy. A selection of specialist marketing modules enable you to focus on what is right for your career and will give you an appreciation of related business functions. This course is suitable for students from a wide range of backgrounds, including business and non-business specific specialisms.

You will learn marketing processes and procedures, including marketing research, marketing planning and strategy, marketing communications and brand portfolio building. 

Modules

Core Modules

You'll study four core modules as part of this course, ranging from the fundamentals to advanced-level marketing. Plus, you will have the opportunity to study four optional modules, from specialist marketing areas as well as non-marketing subjects.

Core Modules

  • Marketing Management
  • Marketing Research 
  • Marketing Strategy 
  • Analysis for Dissertation Research

Optional Modules

Tailor the course to suit you by choosing from a wide range of specialist marketing topics and non-marketing modules to study.

Specialist marketing modules

  • Marketing Channels and Strategic Sales Force Management
  • Integrated Marketing Communications
  • Consumer Behaviour
  • Strategic Brand Management
  • Services Marketing
  • International Marketing Management
  • Digital Marketing
  • Foundations of Marketing Research
  • Quantitative Marketing Research
  • Current Issues in Retailing
  • Retailing Management

Non-marketing modules

  • Intellectual Property Strategy and Management
  • Accounting for Non-Financial Managers
  • Strategic Business Sustainability
  • Strategic Management

The course then concludes with a dissertation project.

This course offers a double degree option - achieve two degrees for the price of one as well as study abroad at one of our partner institutions.


Visit the Strategic Marketing Management MSc page on the Aston University website for more details!

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