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Course content

MSc Strategic Marketing Management features core marketing modules, a selection of specialist marketing modules and a choice of optional modules enabling greater appreciation of other related business functions. Our students come from a wide range of educational backgrounds including business and non-business specific specialisms.

Subject guide and modules

You will develop a knowledge and understanding of marketing processes and procedures, including marketing research, marketing planning and strategy, marketing communications and brand portfolio building. In addition, the modules we teach will enable you to develop a wide range of technical and transferable skills demanded by graduate employers.

Core Modules:
-Marketing Management
-Analysis for Dissertation Research
-Marketing Research
-Marketing Strategy
-Professional Development Programme
-Ethics in Academic Practice

Optional Modules (Choose four)**:
-Intellectual Property Strategy & Management
-Accounting for Non-Financial Managers
-Strategic Business Sustainability
-Marketing Channels & Strategic Sales Force Management
-Integrated Marketing Communications
-Consumer Behaviour
-Strategic Brand Management
-Services Marketing
-International Marketing Management
-Digital Marketing
-Strategic Management

**No more than 2 elective modules can be studied in any term and no more than two from Accounting for Non-Financial Manager, Strategic Business Sustainability, Intellectual Property Strategy & Management and Strategic Management.

The programme then concludes with a dissertation project.

In addition to your Aston degree, you will have the opportunity to participate in our international study exchange programme. Studying with one of our partner institutions, the programme will enhance your international experience and communication skills, preparing you for a career in the international business environment.

Learning, teaching and assessment

The taught modules are assessed through a mixture of examinations and coursework. The taught element of the programme is complemented by a substantial piece of research leading to the completion of a dissertation.

Career opportunities

A wide range of general and specialist roles including product and brand management, market research, market planning and product development, marketing communications/ promotions, media relations and direct marketing. Recent graduate positions include:
-Assistant Marketing Manager – Hyundai
-Brand Manager – Pepsico International (Cyprus)
-Global Communication Executive – Merlin Entertainments (Austria)
-Graduate Trainee Marketing Insight Programme – Tesco (UK)
-Marketing Product Manager – L’Oréal

Our international alumni ambassadors share their experiences of studying at Aston Business School with students all over the world who consider applying for a course at Aston.

Visit the Strategic Marketing Management - MSc page on the Aston University website for more details!

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