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International Master’s programmes in Media, Management, Business and Design at top locations in Germany

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Full time & Part time March, October MA 3 or 4 semesters

About the course

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Coronavirus (COVID-19) update

Students who are unable to travel can start online in virtual learning classrooms, which includes live sessions with the lecturers and professors. Then, students can travel to Germany later and continue studying on-campus.

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Course details

Strategic marketing plays a decisive role in today’s fast-paced, competitive and digital economy. Brands and products need a unique value proposition that is aimed at a well-defined target market supported by a meticulous understanding of the target customers and ways to resonate with them. This Master's specialisation in Strategic Marketing is tailored to prepare future marketing managers to deal intelligently with the complexities of marketing in the digital era.

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Entry Requirements

Admission requirements are as follows:

• Recognised Bachelor's degree
• English language proficiency certificate
- TOEFL (at least 72 out of 120)
- IELTS (at least 6 out of 9)
• CV (curriculum vitae)
• Motivation statement
• Letter of recommendation (by your lecturer or employer)
• Personal interview (optional)

Applicants with a bachelor's degree of 180 ECTS study a four-semester programme, while applicants with 210 ECTS may join the three-semester programme.


Fees

Tuition fees
6,500 € per semester

One-off registration fee
• 500 € (EU students)
• 750 € (Non EU students)

Course Content


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