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About the course
Strategic marketing plays a decisive role in today’s fast-paced, competitive and digital economy. Brands and products need a unique value proposition that is aimed at a well-defined target market supported by a meticulous understanding of the target customers and ways to resonate with them. This Master's specialisation in Strategic Marketing is tailored to prepare future marketing managers to deal intelligently with the complexities of marketing in the digital era.
Entry Requirements
Admission requirements are as follows:
• Recognised Bachelor's degree
• English language proficiency certificate
- TOEFL (at least 72 out of 120)
- IELTS (at least 6 out of 9)
• CV (curriculum vitae)
• Motivation statement
• Letter of recommendation (by your lecturer or employer)
• Personal interview (optional)
Applicants with a bachelor's degree of 180 ECTS study a four-semester programme, while applicants with 210 ECTS may join the three-semester programme.
Fees
Tuition fees
from 5,300 € per semester
One-off registration fee
• 500 € (EU students)
• 750 € (Non EU students)
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Student Profile(s)
Hendrik Weyrich
In my studies I learned the theoretical basics that I now use and need in my daily work.
Bastian Repen
The study programme was very practical, as many lecturers come from the field and were able to provide insights into the professional world.
