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Coronavirus (COVID-19) update
Students who are unable to travel can start online in virtual learning classrooms, which includes live sessions with the lecturers and professors. Then, students can travel to Germany later and continue studying on-campus.
Strategic marketing plays a decisive role in today’s fast-paced, competitive and digital economy. Brands and products need a unique value proposition that is aimed at a well-defined target market supported by a meticulous understanding of the target customers and ways to resonate with them. This Master's specialisation in Strategic Marketing is tailored to prepare future marketing managers to deal intelligently with the complexities of marketing in the digital era.
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Read more about this course
Admission requirements are as follows:
• Recognised Bachelor's degree
• English language proficiency certificate
- TOEFL (at least 72 out of 120)
- IELTS (at least 6 out of 9)
• CV (curriculum vitae)
• Motivation statement
• Letter of recommendation (by your lecturer or employer)
• Personal interview (optional)
Applicants with a bachelor's degree of 180 ECTS study a four-semester programme, while applicants with 210 ECTS may join the three-semester programme.
6,500 € per semester
One-off registration fee
• 500 € (EU students)
• 750 € (Non EU students)
Fees & funding
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