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Strategic Marketing and Consulting MSc


Course Description

Designed for recent graduates or practising managers who are already familiar with basic marketing concepts, this programme will enable you to develop advanced knowledge and understanding of contemporary and complex strategic challenges facing marketers, and to deepen your insights in the theory and practice of specialist aspects of marketing.

The suite of MSc Marketing programmes have been approved and accredited by The Chartered Institute of Marketing (CIM) and is recognised by the ESRC for research training.

The programme will develop your critical thinking, research and communications skills and, uniquely, will feature consultancy projects as a vehicle for learning and as a means of developing further personal skills for later marketing and consulting careers.

Programme content

The programme will focus on developing your knowledge and understanding of marketing through advanced modules on Contemporary Issues in Strategic Marketing, Strategic Management and Marketing Analytics, Problem Solving & Strategic Marketing as Practice. Subsequently you will deepen your understanding by undertaking a live consultancy project alongside a range of specialist elective modules (including Retail Marketing, Strategic Brand Management, Strategic Environmental Sustainability and Marketing Communications). The final component of the programme is an individual consulting project and dissertation, adding a further opportunity to apply theory to practice and a further company experience for your CV.

On this programme our students have undertaken live consultancy projects with a range of top companies – for example, Cadbury, Hobbs, Honeywell, Land Rover/Jaguar, Cogent Elliot, TRW, Helix and Aston Villa Football Club. These consultancy projects will give you valuable experience and substantially enhance your marketing career prospects. Graduates from the programme have moved into a range of marketing and consultancy roles with top UK and international companies.

About the Birmingham Business School

At Birmingham Business School we deliver world-class research and teaching that provides the; insight, ambition and skills to shape advanced and sustainable business strategies. We put people at the heart of business and business at the heart of society.

Consistently found in global ranking tables and accredited by leading bodies, AMBA, EQUIS and AACSB. The triple-crown accreditation confirms our position within an elite group of global business schools.

Birmingham Business School is already globally renowned for the quality of our research and teaching. With students representing over 60 countries currently studying at our main campus, our courses being taught in a range of international business schools, and an international faculty and global alumni community of around 23,000 graduates, we have a global footprint that ensures worldwide impact.

Our dedication to providing our students with a rich educational experience within our Business School has led to increased investment in our career services and corporate relations programme. This will further enhance the already excellent career prospects of our graduates, with additional opportunities for project work and internships with leading global businesses.

Funding and Scholarships

There are many ways to finance your postgraduate study at the University of Birmingham. To see what funding and scholarships are available, please visit: http://www.birmingham.ac.uk/pgfunding

Open Days

Explore postgraduate study at Birmingham at our on-campus open days.
Register to attend at: http://www.birmingham.ac.uk/pgopendays

Virtual Open Days

If you can’t make it to one of our on-campus open days, our virtual open days run regularly throughout the year. For more information, please visit: http://www.pg.bham.ac.uk

Visit the Strategic Marketing and Consulting MSc page on the University of Birmingham website for more details!

(Student Profile)

Ana Jamnik

Ana completed her BA Marketing degree at Durham University before enrolling on the MSc course at the University of Birmingham. She is Slovenian born but has been educated abroad since the age of ten. She lived in Beijing for four years and Bucharest for four years and recently completed her Master's study. She loves to play sports and experience new cultures.

Ana is a postgraduate mentor, you can contact her online with questions or read further about her experience at the University of Birmingham on her mentor page: http://www.pg.bham.ac.uk/mentor/ana-jamnik/


(Scholarship)

ESRC scholarships for PG Study and Doctoral Research - 14 Awards

The University of Birmingham ESRC Doctoral Training Centre is one of 21 across the UK that has been accredited by the Economic and Social Research Council (ESRC). It has been awarded 14 ESRC scholarships to fund postgraduate training and doctoral research.Outstanding applicants will be considered for ESRC scholarships in the following pathways:Applied Linguistics
Russian and East European Studies
International Development (IDD)
West African Studies
German Studies
Business and Management
Finance
Economic and Social History
Economics and Econometrics
Education
Urban and Regional Studies
Human Geography
Political Science and International Studies
European Studies
Local Government Studies and Public Policy
Psychology
Sport and Exercise Science (Psy)
Social Policy
Social Work
Socio-Legal Studies

Value of Scholarship(s)

13,590

Eligibility

Please note that to be eligible for an ESRC award at the University of Birmingham you must have also submitted an application to study at the University.

Application Procedure

For further information, please visit http://www.birmingham.ac.uk/esrcDoctoral Research Enquiry ServiceEmail: [email protected]

Further Information

http://www.birmingham.ac.uk/esrc



Entry Requirements

At least an upper second-class degree or postgraduate diploma from a UK university or equivalent. The degree must be in marketing, or a degree with at least two marketing modules. If not, at least two years full-time marketing work experience is required.English language scores of 7.0 IELTS (no less than 6.5 in any band), 95 TOEFL (with no less than 22 in any band), or 67 (in all skills) Pearson Academic Test of English are required.Please note that TOEFL IBT will only be accepted for applicants who do not require a Tier 4 visa to study with us

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Recipient: University of Birmingham

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