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Course content

This programme is designed exclusively for students who already have qualifications or experience in hotel management to enhance and deepen their existing knowledge, understanding and skills.

The Masters in Strategic Hotel Management is an intellectually rigorous programme, drawing on a range of our subject and industry experts, that is relevant to the needs of future senior managers, executives and professionals in the hotel industry.

An integrated approach gives you a truly international perspective on the strategic aspects of hotel management. The programme also offers you the opportunity to pursue specialisation through optional modules that reflect your interests.

Programme structure

This programme is studied full-time over one academic year and part-time students must study at least two taught technical modules per academic year.

Example module listing

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.

Educational aims of the programme

  • An in-depth exploration of the strategic management approaches, techniques and skills required for senior management positions in the hotel industry that builds on the underpinning knowledge of operational management that has been obtained by study at an undergraduate level. This will involve the study of national, international and global hotel chain operations in their various forms
  • A high quality education, which is intellectually rigorous and up-to- date, as well as relevant to the needs of future managers, executives and professionals in the hotel industry
  • A business management orientation related to the hotel business drawing on a range of cognate areas of study to explain and analyse this particular sector
  • An integrated approach so as to provide a coherent view that explores the interrelationships between the various components of the programme, but at the same time by way of optional modules to permit students to pursue an extra element of specialisation relevant to their backgrounds, interests and/or career aspirations
  • An international perspective both in scope and coverage
  • Up to date information that draws on the stimulus of the school’s recent research activities
  • Students with the basis for developing their own approach to learning and personal development

Programme learning outcomes

Following completion of the programme, students should be able to:

  • Critically evaluate the development, characteristics, issues and influences relevant to strategic hotel management
  • Analyse and debate theoretical and applied knowledge in the management, operation, organisation and provision of hotels
  • Evaluate critically a wide range of approaches and techniques relevant to the strategic management of hotels
  • Evaluate outcomes and accurately assess/report on their own/others work with justification and relate them to existing knowledge structures and methodologies
  • Demonstrate high level learning and problem solving skills
  • Conduct research and produce a high quality report: this includes the ability to select, define and focus upon and issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of research work
  • Identify modifications to existing knowledge structures and theoretical frameworks and to propose new areas for investigations/ new problems / new or alternative applications and methodological approaches
  • Display a range of skills relevant to the needs of existing and future managers, executives and professionals irrespective of their sector of operation, particularly in the areas of analysis and synthesis, communication and presentation skills, computing skills, critical reasoning, data analysis, organisation and planning, report and essay writing skills, interactive and group skills, research skills
  • Handle ethical dilemmas likely to arise in management, research and professional practice and to formulate solutions in dialogue with peers, clients, mentors and others

Knowledge and understanding

Following completion of the programme, students should be able to:

  • Critically evaluate the development, characteristics, issues and influences relevant to strategic hotel management
  • Analyse and debate theoretical and applied knowledge in the management, operation, organisation and provision of hotel
  • Evaluate critically a wide range of approaches and techniques relevant to the strategic management of hotels
  • Evaluate outcomes and accurately assess/report on their own/others work with justification and relate them to existing knowledge structures and methodologies

Intellectual / cognitive skills

Following completion of the programme, students should be able to:

  • Demonstrate high level learning and problem solving skills
  • Conduct research and produce a high quality report: this includes the ability to select, define and focus upon and issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of research work
  • Identify modifications to existing knowledge structures and theoretical frameworks and to propose new areas for investigations/ new problems / new or alternative applications and methodological approaches

Professional practical skills

Following completion of the programme, students should be able to:

  • Handle ethical dilemmas likely to arise in management, research and professional practice and to formulate solutions in dialogue with peers, clients, mentors and others

Key / transferable skills

Following completion of the programme, students should be able to:

  • Display a range of skills relevant to the needs of existing and future managers, executives and professionals irrespective of their sector of operation, particularly in the areas of analysis and synthesis, communication and presentation skills, computing skills, critical reasoning, data analysis, organisation and planning, report and essay writing skills, interactive and group skills, researchskills.

Global opportunities

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.


Visit the Strategic Hotel Management MSc page on the University of Surrey website for more details!

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