Business and public organisations operate today in a context marked by constant technological evolution, rapid social changes and increasing political and economic instability. In such a dynamic and uncertain environment, communicating strategically becomes vital to the pursuit of an organisation’s mission and key goals, from the aim of promoting products and services to the need to respond to a crisis.
The MSc in Strategic Communication offers a cross-disciplinary education to current or aspiring communication professionals and leaders who wish to learn how to design, plan and implement effective and sound communication policies that promote the strategic goals of their organisation.
The programme combines a range of disciplines and perspectives to develop the conceptual and practical skills which are crucial for successful strategic communication. You will learn how to translate organisational goals into communication objectives, to analyse situations by identifying the relevant stakeholder groups, as well as regulatory constraints and ethical issues; to design spoken and written messages that are at the same time sound, persuasive and compliant; to exploit the potential offered by established communication technologies and new digital media to effectively engage targeted audiences.
Besides classroom modules, a dedicated seminar involving communication experts (‘Public relations and Investor Relations in practice’) will give you the unique opportunity to familiarize with the relevant professional contexts and to closely interact with specialists in the sectors. Through the final project, you will engage yourselves with an in-depth analysis of a case-study in strategic communication.