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Looking at the multiple audiences that brands must address, this master's degree covers the core subjects of strategic brand management, stakeholder communication and theories, brand analytics, and e-marketing and digital strategies across fields as diverse as city, region and nation branding, corporate and organisational branding and innovation-driven marketing.
An in-depth immersion in multiple facets of branding, including areas such as strategic brand-building and digital marketing, is facilitated by a team of academics who are experts in the field of branding. The course is designed for students who have just completed an undergraduate degree and who wish to specialise
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A 2:2 honours degree, or equivalent qualification, in an appropriate subject.
We also consider applicants without a degree who have a minimum of three years managerial experience in sales or marketing.
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Middlesex University delivers specialist industry skills and knowledge required to empower our postgraduate students to embark on a life-long journey of sustained achievement and success. Informed by impactful research, and taught by internationally recognised academics and practitioners, our broad-range of contemporary courses are industry-informed and practice-based.Read more
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