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Looking at the multiple audiences that brands must address, this master's degree covers the core subjects of strategic brand management, stakeholder communication and theories, brand analytics, and e-marketing and digital strategies across fields as diverse as city, region and nation branding, corporate and organisational branding and innovation-driven marketing.
An in-depth immersion in multiple facets of branding, including areas such as strategic brand-building and digital marketing, is facilitated by a team of academics who are experts in the field of branding. The course is designed for students who have just completed an undergraduate degree and who wish to specialise in branding, as well
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A 2:2 honours degree, or equivalent qualification, in an appropriate subject.
We also consider applicants without a degree who have a minimum of three years managerial experience in sales or marketing.
UK/EU and international students are eligible to apply for this course.
For further details, please View Website
Middlesex University delivers specialist industry skills and knowledge required to empower our postgraduate students to embark on a life-long journey of sustained achievement and success. Informed by impactful research, and taught by internationally recognised academics and practitioners, our broad-range of contemporary courses are industry-informed and practice-based.Read more
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