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    Faculty of Business and Law Logo
  • Study Type

    Full time & Part time available

  • Subject Areas

    Business & Management

  • Start Date

    September

  • Course Duration

    One year full-time, up to six years part-time (daytime classes only)

  • Course Type

    MSc

  • Course Fees

    website

  • Last Updated

    24 September 2019

This is a specialist master's degree for students with previous qualifications in marketing and / or substantial marketing experience. If you have no previous marketing qualifications or experience you should consider our Marketing Management MSc which is our career entry course.

Grounded in the latest theory, this course has a strong practical element that will give you many chances to apply your knowledge and develop skills that will help you have successful marketing career. Key themes of the course include: insight management, innovation and entrepreneurship, project management, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives.

Course modules

This course is grounded in the latest theory and also has a strong practical element. There will be many chances to apply your knowledge and develop the advanced skills that will help you to enjoy a successful marketing career.

Other key themes of the programme include: insight management, innovation and entrepreneurship, project management, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives.

Core modules

  • Strategic Marketing - designed to strengthen students' understanding of fundamental marketing concepts by investigating strategy theory and practice. Students will progress from application of essential marketing concepts to applying strategic marketing analysis frameworks in contemporary contexts 
  • Social Media Strategy - examines the nature and evolution of the social media landscape as well as the implications of emerging and convergent social and mobile technologies for marketing strategy
  • Managing Advertising and Communications - provides a thorough grounding in all aspects of promotional activity, especially integrated marketing communications and the development and management of advertising campaigns
  • Marketing Research in Practice - shows how marketing decision making is supported by detailed marketing information and the techniques employed to gather and assess that information
  • Research Methods for Marketers – develops research and analysis skills for an in-depth understanding of markets in preparation for the marketing analysis project 
  • Direct and Digital Marketing - explores the properties of various direct and digital media and how they are used. You will also examine the core targeting principles which underpin their use and measurement, and how they can be applied correctly and effectively in modern marketing. 

You will choose two further elective modules. The following are typical of the elective modules offered:

During the final semester you will complete a:

Dissertation: provides an invaluable opportunity to work in depth on a particular aspect of an international business and entrepreneurship topic of your choice. The topics of the dissertation are chosen in line with your interests and preferences, but mainly look at application of management theory to small firms.

OR

Business Research Project (BRP): is an individual enterprise consultancy project that serves as a commercially and employability relevant experience. The BRP is a live project where you gain a guaranteed business consultancy experience and are able to use your learned skills to make a genuine impact and benefit for a company.

Teaching and assessment

Modules include formal lectures, tutorials, workshops and interactive sessions. If you're on the full-time course, you can expect to devote 38 hours a week to your studies, with typically with up to 14 hours of teaching. For the part-time course, you'll dedicate approximately 19 hours a week to your studies. With up to 7 hours contact hours of teaching most weeks.

Accreditations

We are accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. This Dual Award means that while you are studying for your qualification you also have the opportunity to work towards achieving the CIM Professional Diploma in Marketing.

In addition, if you successfully complete the elective Direct and Digital Marketing module you will benefit from significant exemptions from the Certificate in Direct and Digital Marketing awarded by the Institute of Direct Marketing (IDM). Most of our students opt to take the additional exam required and leave with this professional standard certificate alongside their marketing degree. These additional professional qualifications differentiate you from other candidates in a competitive jobs market.

Graduate careers

Graduates from the course are now pursuing successful careers in large multinational organisations and medium-sized entrepreneurial businesses, typically in roles such as product development, brand management, digital marketing, marketing communications, market research, customer service management, e-marketing and sales.

Recent graduates from Marketing MSc programmes are now working for a variety of UK and international companies including IBM, Toyota,Candi, Schroders Investments, Saudi Industrial Development Fund and Sudan International University.

Recent agency and media appointments include WPP, DDB Hong Kong, Leo Burnett Cyprus, Razorfish, Punch Communications,Creare Design, The Station Agency and Big Communications.


Visit the Strategic and Digital Marketing MSc page on the De Montfort University website for more details!

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