*This is a new course and is subject to academic approval. The course may be subject to change and confirmed details of the content of the course will be published in our online prospectus from June 2016, subject to the course having been approved for delivery.
Specifically designed to give you an in-depth understanding of the rapidly evolving field of digital marketing, this course will give you the skills to research and devise effective strategies to help organisations be competitive.
Through a detailed understanding of consumer motivations and habits, you will explore ways to increase brand loyalty and market share through the use of the latest digital technologies and platforms across all marketing channels. This in-depth theoretical and practical knowledge will provide you with a valuable specialism and enable you contribute a measurable impact to your employer?s profitability.
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.
Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.
As a digital and strategic marketing specialist, you will stand out from the crowd when applying for roles such as Digital Marketing Manager, Marketing Manager, Sales Manager or Business development Manager, in organisations across all sectors. If you are interested in an academic career you may wish to progress to a PhD.
- Digital Marketing Manager - Marketing Manager - Sales Manager - Business Development Manager
Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.
You will increase your employability with a digital specialism that is in high demand across all industry sectors. Our modules offer a solid mix of theory and practice and are designed and taught by both researchers and digital marketing consultants who are members of leading professional bodies, such as the Chartered Institute of Marketing (CIM) and the Academy of Marketing.
Group work, individual work and presentations will help to hone your communication skills. Lectures and seminars are supplemented by a guest lecture programme featuring a range of prestigious speakers - past speakers have included the Chair and President of the Academy of Marketing, the Chief Executive of the British Bankers Association and the Editor of Cosmopolitan magazine.
You will also have the opportunity to apply for a consultancy project with an internal or external client as part of your dissertation, to further boost your CV.
Indicative Option Modules
Strategic Brand Management Develop an understanding of the crucial role branding and brand management plays in a highly competitive marketing environment.
Media Strategy & Planning Achieve a sound understanding of a full range of media - both traditional and digital - and study their application in detail.
International Marketing - Emerging Markets Examine the dynamics of country markets identified as `emerging?, focusing in particular on Brazil, Russia, India and China.
Indicative Core Modules
Agile Consumer Insight Explore the psychological and sociological concepts that affect consumer behaviour, enabling organisations to understand and apply this knowledge to their own target audiences.
Business Research Methods Gain a detailed insight into the process of conducting research and the variety of methods that are used to collect and analyse primary data.
Marketing Communications Strategy Understand of the way in which marketing communications strategy blends with branding principles.
Strategic Marketing Explore the brand strategy and online strategies used by managers to assess their market environment and secure a competitive advantage.
Digital Strategy Discover the variety of concepts, theories, models and rapidly evolving platforms involved in digital marketing.
Dissertation Undertake an independent research project chosen by you, to which you can apply your knowledge, understanding and skills learned from the programme.
- Library Our Library is open 24/7, every day of the year. However you like to work, we have got you covered with group and silent study areas, extensive e-learning resources and PC suites.
- The Rose Bowl The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.