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Sports Management - MBA


Course Description

The sports market is a multibillion dollar industry, experiencing rapid expansion in countries such as China, Russia, Brazil and the Middle East, opening many doors to those with a specialized skillset. This is an interdisciplinary program designed to teach management skills, covering areas such as: sports marketing and management, sports advertising, media relations and sponsorship. The industry offers diverse and dynamic opportunities to graduates, ranging from professional sports to managing events and corporate sponsorships.

Program

Students gain the knowledge necessary to become successful sports managers, through case study research, industrial visits and routine networking with professional sports industry professionals, in addition to the managerial training they receive in a classroom setting.

Term I
MCO 101 - Management Skills
MCO 102 - Organizational Behavior
MCO 103 - Managerial Accounting
MCO 104 - Marketing
MCO 105 - Quantitative Business Methods
MCO 106 - Negotiation (seminar)
MCO 107 - Business Law (seminar)
MCO 108 - Personal & Professional Development

Term II
MCO 201 - Finance
MCO 202 - Human Resources Management
MCO 203 - Global Economics
MCO 204 - Strategic Management
MCO 205 - Management Information Systems
MCO 206 - Business Strategy Simulation
MCO 207 - Job Career Planning (seminar)
MCO 208 - Communication Skills (seminar)
MCO 209 - Personal & Professional Development

Term III
MSP 301 - Sports Marketing Management
MSP 302 - Financial Management Applications to Sport
MSP 303 - Sports Sponsorship
MSP 304 - Sports Management Issues
MSP 305 - Crafting Unique Sports Events

Faculty

EU Business School faculty members are leading innovators who work both inside and outside of the classroom to guide our business students’ education.

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees as well as part-time instructors who are also current members of the international professional community. Our faculty members possess experience as entrepreneurs, consultants and business leaders. This combination of the academic and business worlds supports a unique and exceptional quality of learning.

Employability

The sports market is expanding in countries which are experiencing strong economic growth, such as China, Russia, Brazil and India, as well as other Asian, African, Middle Eastern and Latin American countries.

Important international sporting events are taking place worldwide. Examples include the Rio de Janeiro and Sochi Olympic Games and the Football World Cup in Brazil, Russia and Qatar.

The sports market is often identified through its media and commercial activities. It is breaking ground through the incorporation of various sectors into areas of the business world:
-Development of new sport-related media
-Optimization of new sports facilities
-Expansion of online games and betting
-Sports, the environment and sustainable development
-Sports organization within companies
-Charity sports and sponsorship
-Sports ethics and society

Visit the Sports Management - MBA page on the EU Business School (Geneva Campus) website for more details!



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Student Profiles
Scholarships

Entry Requirements

1 certified copy of your bachelor's degree and transcripts; Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1; PTE score 59; English native or equivalent; Candidates who wish to apply for the MBA dual qualification in Switzerland and Barcelona or for the MBA program in Munich, must have 2+ years of professional work experience in addition to the requirements listed above. Applicants must also meet one of the following: A GPA of 3.0 on a 4.0 scale; A satisfactory score on the GMAT or GRE; An interview with the academic dean.

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Recipient: EU Business School (Geneva Campus)

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