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Course content

Develop the practical skills and knowledge needed to succeed as a sports journalist or public relations professional. Sports journalism is one of the fastest growing areas in online media, and a major component of print and broadcast media. Print Journalists are also in demand for the publicity departments of major sports clubs and organisations, which are also expanding rapidly. This is leading to an increasing demand for graduates with good journalistic and media skills and a sport-focused portfolio.

On this course, you learn how

  • the sports department of media organisations operate
  • to produce news stories, match reports, preview features, opinion pieces and personality profiles
  • to research and plan sports coverage for radio and television broadcasts.

You also gain public relations and media liaison techniques, such as how to devise and organise media opportunities and how to write • web pages • press releases • news items • personality features • promotional material.

We teach you the skills and knowledge required by employers. This involves a mix of traditional reporting skills and an understanding of the emerging technologies in the media industries that affect the way journalists record and report the latest stories. You learn about a range of technical and journalistic skills such as

  • writing sports news and features
  • reporting the action
  • commentating and interviewing
  • web development
  • editing
  • newsroom and broadcast suite skills
  • writing press releases
  • social media skills

You learn how to manage the print and broadcast media at sports matches and events and how sports publicity and marketing departments are organised and run.

You produce and process sports publicity material for media use and discuss the major issues affecting sports worldwide including • commercialism • globalisation • racism • hooliganism • political regulation and interference • sponsorship • match fixing.

We offer you regular one-to-one feedback, given by practising sports journalists and public relations professionals. We can also offer you opportunities to gain experience and insight through our links to major broadcasting, newspaper and sports organisations, such as professional football clubs.

There may also be opportunities to further your learning through work placements, working with sports publications, the sports departments of newspapers, or in the media departments of sports clubs and organisations.

Read about opportunities and experiences available to our students on our Journalism blog.

Course structure


  • being a journalist
  • law and society
  • production and editing skills in radio and TV
  • sports journalism
  • specialist editorial skills: working in the newsroom
  • specialised production skills: television/radio
  • sport and the media


  • coursework
  • critical evaluation
  • dissertation or project
  • a combination of practical and theoretical work


Gain the relevant skills and knowledge for a career in

  • newspaper sports journalism
  • broadcast sports journalism
  • magazine sports journalism
  • online sports journalism
  • sports public relations

Sports journalism is an extremely competitive field. The industry relies heavily on freelance sports journalists, and the course equips you with the skills necessary to enter the freelance market.

It also provides the publicity skills and understanding of the media which are increasingly sought after by clubs and organisations.

Visit the Sports Journalism MA page on the Sheffield Hallam University website for more details!




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