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Course content

Drawing on academic and industry expertise from around the world, this course is designed to meet the requirements of professionals and organisations involved in the bidding process and delivery of sporting events of all sizes - from the Olympic Games to the Leeds Half Marathon.

You will address the challenges facing sports events managers, including the increasing pressure to meet the demands of global governing bodies and how to manage a volunteer workforce, secure appropriate sponsorship packages, reduce risk and ensure the health, safety and security of every stakeholder.

By developing the specialist knowledge and skills required, you will be able to strategically plan and manage sporting events to the satisfaction of regional, national and international stakeholders.

The University has been given a five-star rating for our academic work in Hospitality & Leisure Management by QS, the international higher education benchmarking agency.

Research Excellence Framework 2014

Research Excellence Framework 2014: 59% of our research submitted was assessed as world leading or internationally excellent.

Course Benefits

The UK Centre for Events Management is the world's leading provider of events education, consultancy and research. Our specialist team draws together academics and events professionals who have designed and developed cutting-edge courses that are informed by industry and research.

Our staff are engaged in research and consultancy work, publishing their findings in textbooks and journals of international standing.

UKCEM is recognised as a Centre of Excellence for Events Management by the National Skills Academy for Sport and Active Leisure. Our courses are accredited by the Institute of Hospitality and are recognised by the National Outdoor Events Associated, the British Hospitality Association and by EUROCHRIE.

PG Cert

Core modules

  • Sports Events - Impacts, Issues & Policy
  • Event Operations Management
  • Strategic & Financial Management for Event Organisations

PG Dip

Core Modules

  • Human Resources Management & Volunteering for Events
  • Sports Events - Impacts, Issues & Policy
  • Strategic & Financial Management for Event Organisations
  • Event Operations Management
  • Sport Marketing & PR

Option modules

These modules are subject to student numbers. The course team will usually assign you to a module during your course induction.

  • Fundraising & Sponsorship in Events
  • Professional Practice

MSc

Core Modules

  • Sports Events - Impacts, Issues & Policy
  • Human Resources Management & Volunteering for Events
  • Strategic & Financial Management for Event Organisations
  • Event Operations Management
  • Sport Marketing & PR
  • Masters Research Methods
  • Masters Research Project

Option modules

These modules are subject to student numbers. The course team will usually assign you to a module during your course induction.

  • Fundraising & Sponsorship in Events
  • Professional Practice

Job Prospects

By enhancing your knowledge and practical expertise in sports events management, you will be equipped with the skills to plan and manage complex landmark events while also understanding the core operational activities of sports venues. Your specialist expertise will leave you well placed to seek senior positions with organisations involved in the planning and hosting of high-profile events.

  • Sport Events Manager
  • Project Manager
  • Venue Manager
  • Sport and Events Ticketing Manager

Visit the Sports Events Management -MSc/PG Dip/PG Cert page on the Leeds Beckett University website for more details!

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