This MSc provides an understanding of key concepts invaluable for employment and critical engagement across all sport sectors. The programme examines the commercialised and mediatised world of professional sport, and the realms of community recreation and physical activity.
Recognising that sport managers operate in a highly politicised environment, the programme reviews the role of government policy in shaping sporting opportunities and sport’s contribution to social policy agendas.
The programme critically assesses sport’s contribution to government social policy concerns (such as crime prevention, health improvement, education attainment, community building), and its role in conflict resolution, gender empowerment, disease prevention and poverty reduction in different parts of the world. It critically analyses a wide range of sport policy and sport management issues in the UK and compares these with experiences across a wide range of countries.
You will focus on management issues in contemporary sport organisations, the media’s role in sport management debates, and sport marketing and communications concepts.
The programme also explores fundamental aspects of research methods and links these to sport management concerns. Your understanding is enhanced through the extensive involvement of local and national sport organisations.
Your classes will consist of a combination of lectures, seminars, case studies, industry visits and discussions.
Sport and the Media
Sport Marketing and Communications
Sport Resource Management
Sport, Society and International Development
You will also be required to take research methods courses and to complete a dissertation
The programme aims to:
provide students with a critical appreciation of key factors influencing sport participation levels in different countries, and the role of sport policy and management in improving these
provide students with a critical understanding of the role of sport in alleviating social and economic problems at the local, national and international level
foster a theoretically informed appreciation of the role and impact of local, national and transnational government on sport policy
encourage students to consider the contribution of management theory to efficient and effective sport management practice
provide students with a theoretical understanding of the role of the mass media in framing contemporary sport policy and sport management
provide students with the skills and knowledge necessary to identify then meet their career goals
The programme provides the higher-order knowledge required for recent graduates to enter employment in the sport industries, and for current sport practitioners to advance their careers.
The qualification can lead to rewarding careers in areas such as sport marketing, sport sponsorship, sport events, sport development, sport social enterprises, sport facility management, and sport and international development.