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Full time & Part time October MSc 1 year full-time or 2 years part-time

About the course

Our MSc Sport Marketing is aimed at those who wish to develop their understanding of marketing, and how it applies to the sport industry. It provides a comprehensive introduction to a range of generic marketing subjects and looks at how the principles and processes of marketing apply to the sport industry.

The programme is ideally suited to the needs of executives within football clubs and media organisations, officers of football and sport regulatory bodies, as well as people with a general interest in the sport, football and media industries.


  • Accredited by the Chartered Institute of Marketing (CIM). CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing

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Entry Requirements

Our standard postgraduate entry requirement is a second-class honours degree (2:2 or above) from a UK university, or an equivalent international qualification.

If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.

Course Content

Where is Birkbeck, University of London


All Available Videos:

[Management] Birkbeck Sport Business Centre
Postgraduate Study at Birkbeck - Management

Student Profile(s)

Pablo Contreras

4064.jpg Pablo Contreras was born and educated in Chile. Pablo has a strong knowledge of Communications and Trade Marketing, having over four years of experience in Marketing, developing new brands in the Automotive Industry. He decided that he wanted to study sport marketing and through online research found Birkbeck’s MSc Sport Marketing.

Pablo says: ‘The Sport Marketing master’s programme at Birkbeck has a very strong reputation and the fact that Birkbeck is part of the University of London was also an important factor.’

‘My lectures so far have been really interesting and I am enjoying learning more about my professional field and studying examples from other places and organisations. The tutors have been really helpful with helping me to get the most out of the course.’

‘I’ve always wanted to live in London and so far the experience has been amazing. I am studying alongside British students as well as international students and it is really helping me to enlarge my professional network.’

‘I was worried about paying for the course and life in London but having the Santander Scholarship has made me feel much more secure and relieved some of that worry. ‘

‘After the Master’s I will be looking for a job in the sports industry either in the UK or in Chile.’

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