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Course content

The continuous growth and increased commercialisation and professionalisation of the sport sector have led to a growing demand from the industry for postgraduates in sport management and marketing.

The Sport Marketing MA degree aims to provide specialist training for sport marketers who are working in the sector or those who are seeking a professional career in the industry. It is also open to graduates in any discipline with no prior work experience and who are looking for the opportunity for employment in any of the many sectors that comprise the sport industry.


-A specialist management programme designed to suit the needs of the sports industry sector
-A flexible course which allows you to develop in-depth expertise of marketing and sponsorship to support your professional aspirations
-The opportunity for work-based research or to undertake a company internship to gain invaluable work experience in the industry


The course covers a range of subject areas such as:
-Sport organisation and governance
-Sport marketing
-Sport branding
-Sponsorship, endorsement and naming rights
-Consumer behaviour in sport
-Advertising and PR
-Market research

Students are also given the opportunity to follow optional modules such as:
-International marketing
-Strategic management
-Entrepreneurship and small business


The Sport Marketing MA degree will provide graduates with a wide range of employment opportunities, such as:
-Marketing positions in sport clubs and governing bodies
-Sport marketing agencies
-Sport consultancies
-Companies with a strong link with the sport sector (sport retailers, sponsors etc)
-Sporting venues and events organisers


Centre for Global Engagement logoTo prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

Visit the Sport Marketing - MA page on the Coventry University website for more details!




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