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​This is a contemporary programme targeted at professionals and practitioners working in the sport and leisure industry who wish to develop their leadership practice and/or seek new opportunities. The programme is equally attractive to recent graduates as well as international students seeking to develop their knowledge and employment potential (via a supervised placement or consulting internship) and who wish to study at Wales's premier University for sport.

Course Content​​

Drawing on management and leadership perspectives the programme critically examines the sport and leisure industry, its context and current challenges. There is a clear focus on applied and experiential learning. This is achieved by drawing extensively on sports organisations operating across all sectors of the industry and on using external speakers who are experts in their field to bring real life issues and challenges into the lecture setting. A high quality experience is provided with teaching undertaken in small groups and an emphasis on interaction and group work.

All students study five core modules, which embrace key management and leadership topics as well as research skills and the development of a personal leadership plan. The contact teaching time for each 20 credit module is usually four days with some additional days allocated for induction and presentations. There are three option modules and students can decide which one of these they wish to undertake. Completion of the MSc requires students to undertake a sustained and significant piece of research either as a traditional dissertation or a final project.

Core Modules (complete all five):

  • Personal Skills and Leadership Development (20 credits) - The aim of this module is to develop the student's ability to monitor, reflect on and evaluate critically their current role and to establish targets for on-going professional development in sports management and leadership. The module will be used to demonstrate the importance of developing personal skills to enhance learning and leadership performance.
  • Sport Context and Challenges (20 credits) - The aim of the module is to introduce the student to contemporary issues and governance challenges found within local, national and international sports organisation and develop a critical appreciation of the management and leadership principles relevant to engaging with and influencing these organisational dilemmas and possibilities.
  • Organisational Strategy (20 credits) - The aim of the module is to develop an applied knowledge and critical understanding of organisational strategy.  The module will focus on developing an understanding of strategy and the tools and concepts used and the impact of strategy on the management and leadership of an organisation in terms of positioning, change, power and culture.
  • Leadership and Influencing Skills (20 credits) - The aim of the module is to develop an applied knowledge and critical understanding of leadership theory and develop awareness, skills and confidence in the student's own individual leadership and team working practice. The module will focus on leadership theories, dilemmas and challenges, technical and conceptual skills, leadership authenticity, influencing and motivational skills and team dynamics.
  • Research Skills for Sport Leadership (20 credits) - This module will facilitate student understanding of the processes and skills necessary for undertaking rigorous, credible and worthwhile applied / practitioner research. Students will learn to critically evaluate research applied to sport management and leadership drawing on case study, action and evaluative research methodology & skills.

Option Module (choose one):

  • Contemporary Management & Marketing Practice (20 credits) - The aim of the module is to develop a critical understanding of management and marketing in terms of planning, organising, motivating and co-ordinating and demonstrate how effective management and marketing can enhance organisational capability and performance. This module is delivered in a lecture setting on campus.
  •  Independent Study (20 credits): This module provides students with the option of studying an area of particular interest. This may relate specifically to the sport environment or it may relate specifically to a management/leadership subject area. This module is self-managed by the student with university supervisory guidance.
  •  Supervised Placement (20 credits) - This module aims to develop a student's ability to apply theoretical knowledge within a professional working environment. In addition, the module aims to enhance practical skills and employability; promote a problem solving approach in the working environment; develop an appreciation of the standard of performance required in a work-based environment and to develop a critical and reflective approach to the application of their subject in the workplace. This module is self-managed by the student in the workplace with university supervisory guidance.

On successful completion of the five compulsory and one optional module (above) students may undertake an Independent Research Project (see below) that leads to the award of MSc Sport Management and Leadership:

  • Independent Research Project (60 credits) - The focus of this module is to provide the student with the opportunity to work independently in an area of specific interest related to the programme of study. The module is aligned to the aims of Research Skills for Sport Leadership and demonstrates progression for students to select, rationalise, conduct, present and defend a supervised Independent Research Project either as a traditional dissertation or a final project.​


Assessment varies from written assignments (essays, case studies, reflective diary, research proposals and independent research project); individual and group oral presentations and viva voce examination with students critically evaluating and reflecting on specific issues.

The assessment load is generally equivalent to 5000 words per 20 credit module of study. The submission points for assessments are phased throughout the year to manage students' workload with specific dates made available to students at the beginning of each academic year. To allow greater distribution of workload within a module some assessments are staggered to carefully manage schedules for students.

Visit the Sport Management and Leadership - MA/PgD/PgC page on the Cardiff Metropolitan University website for more details!





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