The MSc Sports Business Management is designed to enable students to make a significant contribution to the dynamic and complex global sports industry. The course will develop and enhance students’ business management knowledge and skills in areas such as marketing, HRM, finance and enterprise, strategy and economics. It is completely taught within the sport context by staff with sport management and consultancy experience. Graduates of the programme have gone on to work for a range of UK and international sports organisations including: leisure trusts, local authorities, consultancies, commercial sport providers, sports governing bodies and professional sports clubs. A strong philosophy of the MSc is to be intellectually and academically stimulating but clearly focused on the vocational needs of the industry, generating practitioners who can challenge and develop existing practices. The course is suitable for existing sports professionals and those with an appropriate undergraduate qualification who aspire to a career in sport business management.
PROGRAMME AT A GLANCE
-Operations, Sports Law -Principles and Practice of Sports Marketing -The Sports Business -Professional Development in Sport -Managing People in Sport -Sports Finance and Economics -Sports Management Consultancy Project -Strategic Thinking for Sports Managers -Research Methods for Sport -Dissertation
The School of Sport, Tourism and The Outdoors has strong links with a large number of sports organisations, including professional sports teams, public and private sector sports providers and grassroots sports clubs. We regularly invite in guest speakers from industry to speak to students within the modules on this course. This represents a valuable opportunity for students to meet potential employers and learn about life in the sports industry. For example, we have had guest lectures given by representatives of Wigan Warriors Rugby League Club, Bolton Wanderers Football Club, St Helens Rugby League Club, David Lloyd Leisure and Preston City Council.
The course team are currently working with the Chartered Institute for the Management of Sport and Physical Activity as part of their consultation on accreditation of HE courses.
LEARNING ENVIRONMENT AND ASSESSMENT
The teaching and learning environment will be interactive and challenging. It is organised to ensure that key concepts, theories and, where appropriate, practices relevant to business and management in the sports industry form a central role in the student’s learning. Throughout the programme students will engage in a range of learning activities including lectures, seminars, debates, case studies, presentations and group work.
The staff on the programme are friendly and supportive and they also have considerable experience, both within higher education and working in the sports industry. This means that learning is stimulating, creative and challenging.
Assessment on each of the modules is designed to maximise the students’ learning in relation to both subject-specific knowledge and understanding and wider skills, including communication, problem solving and teamwork. Assessment types include reports, consultancy projects, essays, oral and multimedia presentations, debates and a dissertation.
-Equip you with the ability to critically analyse the theories and concepts underpinning sports business management and their application to practice within the national and international sport industry -Enable you to critically evaluate sports business management practice -Develop your critical awareness of the key issues and trends within the national and international sports industry -Enable you to reflect on and develop your personal and professional attributes in order to enhance you employability within the national and international sports industry -Develop your ability to conduct independent research in the area of sport and management
An integral part of the course is the Consultancy Project, which is an opportunity for students to work on a “live” sports marketing and business management project for an external client, agreed using a project specification negotiated between the student, client and academic supervisor. The Consultancy Project offers students the opportunity to apply the theoretical and practical knowledge that they have developed within the programme in a relevant, practical context. Previous students have worked on projects with a range of sports organisations, including professional sports teams, facilities, local authority and private sector providers and grassroots sports clubs.
The use of guest speakers on the course is designed to facilitate networking opportunities for students to meet with potential employers.
An honours degree from a British university (or overseas equivalent). It would normally be expected that this degree be awarded at the level of lower second class or above (or overseas equivalent). The programme is designed for graduates from a wide range of backgrounds, including both those with some experience in the sports industry (either through employment or study) and those who have not previously studied/worked in sport.
Recipient: University of Central Lancashire
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