• University of Leeds Featured Masters Courses
  • University of Edinburgh Featured Masters Courses
  • Swansea University Featured Masters Courses
  • Leeds Beckett University Featured Masters Courses
  • Xi’an Jiaotong-Liverpool University Featured Masters Courses
  • University of Glasgow Featured Masters Courses
  • University of York Featured Masters Courses
  • Regent’s University London Featured Masters Courses
De Montfort University Featured Masters Courses
University of Hertfordshire Featured Masters Courses
University of Birmingham Featured Masters Courses
University of Bradford Featured Masters Courses
University of Leeds Featured Masters Courses

Social Media Marketing


Course Description

COURSE DESCRIPTION

When I published the first academic study in the world about Facebook and marketing (in 2007) I had no idea that social media marketing could have gotten this big. In the past 7 years, the world has transformed a lot and social media became one of the most important components of modern marketing. In this class, we will talk about how social media changes the lives of consumers, how corporate strategy and content strategy influence each other and how use, nonuse or misuse of social media may change the destiny of big brands.

Assessment

40% Attendance
30% Case Study
30% Country Presentations

Visit the Social Media Marketing page on the International University of Japan website for more details!

Entry Requirements

Any discipline

Email Enquiry

Recipient: International University of Japan

Insert previous message below for editing? 
You haven’t included a message. Providing a specific message means universities will take your enquiry more seriously and helps them provide the information you need.
Why not add a message here
* required field
Send a copy to me for my own records.

Your enquiry has been emailed successfully



Share this page:

Cookie Policy    X