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Course content

Social media and other emerging communication technologies are becoming a key aspect of social research practice. The data they generate contain insights into how entire populations communicate, behave and interact with each other.

The Social Media and Social Research masters provides the practical research skills and conceptual foundations needed to conduct studies in this new field.

Course content

The Social Media and Social Research masters degree examines the role of social media in contemporary societies, and their potential for ethical research. You'll develop a foundation in traditional social science research skills, as well as explore new methods of analysis for both large- and small-scale data.

Modules
The Social Media and Social Research masters consists of six modules:
-Understanding Social Media
-Quantitative Methods and Data Analysis
-Qualitative Methods
-Metrics and Society
-Advanced Methods in Social Research
-Themes and Issues in Contemporary Sociology

You will develop, design, implement and manage your own original research project, supervised by a member of staff. You will analyse the data and produce a 15,000-word dissertation based on your research project.

Careers

The Social Media and Social Research masters degree develops skills employers need in many fields, and especially those requiring awareness of digital social research practice and theory.

Visit the Social Media and Social Research - MA page on the University of York website for more details!

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