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Course content

New digital technologies are changing how we connect and do business.

Overview

With improved access to the internet through our smartphones and tablets we have become more connected to each other and to what is happening in the world around us. At the same time social media and information applications are transforming business. This innovative MSc in Social Media and Management will give you an understanding of existing and emerging technology and the ability to assess the impact of social media on commercial, public, and third sector organisations in the UK and worldwide.

Course content

Social media and information applications are transforming organisational development, competitiveness and flexible working. From raising a company’s profile to improving client and customer relations, this rapidly evolving sector has already affected the way many businesses work. The potential for further change is huge.

You'll develop business awareness and explore the history of organisations, their environments, and the ways in which both have changed. You'll examine how digital information communications technology (ICT) is managed, and learn to identify and analyse the key innovations made possible by new media. You will investigate new methods of digital data analysis and explore the opportunities and challenges presented by the availability of these new data forms.

The Social Media and Management course is taught by experts from both the Department of Sociology and the York Management School, combining experience from the forefront of sociological and business research.

The Social Media and Management course includes seven core modules:
-Understanding Social Media
-Metrics and Society
-Social Research Methods and Management
-Organisational Analysis
-Business Information Systems
-Innovation and Technology Management
-Continuity and Change in Organisations

Careers

You'll develop the skills and knowledge you need to follow a career in social media management or consultancy as an information analyst in public or private sector organisations. The masters in Social Media and Management course also provides an ideal basis to progress to further study at PhD level.

Visit the Social Media and Management - MSc page on the University of York website for more details!

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