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Course content

Designing at the forefront of communication technology.

Overview

The rapid expansion of digital networks such as YouTube, Wikipedia, Flickr and Facebook have changed user expectations. These advances have created a demand for graduates who understand social and participatory design principles and have the skills to design new interactive technologies.

The MSc in Social Media and Interactive Technologies provides an innovative mix of social and technical skills. You will gain an understanding of the social, political and economic factors that affect the use of interactive technologies, examining how technology is perceived and employed by the user, and you will develop the skills to design and create usable and accessible devices and applications.

Course content

Understand social media and interactive technologies through the key roles they play in society. Explore topics in human-computer interaction, user-centred design, social and cultural theory and human psychology and learn to apply them to the practical problems of designing interactive pages, devices and systems.

Modules for this social media degree are taught by experts from both the Department of Sociology and the Department of Computer Science.

The MSc in Social Media and Interactive Technologies includes eight core modules:
-Understanding Social Media
-Metrics and Society
-Themes and Issues in Contemporary Sociology
-Research Methods for Interactive Technologies
-User-centred Design for Interactive Technologies

You will develop, design, implement and manage your own original research project, supervised by a member of staff with the relevant experience for your topic. You will analyse the data and produce a 15,000-word dissertation based on your research project.

Examples of previous projects include:
-Accessibility of iPhone/iPad apps
-Democracy and participation in York City
-The use of social networking sites by the older generation
-Social robotics and companionship
-Living with the h-index?
-Investigating immersion in games with inattentional blindness
-Immersion and cognitive effort when playing videogames
-Immersion in audio-only games

Careers

You'll develop the skills and knowledge needed to play a leading role in the design and evaluation of interactive technologies in industry, commerce, academia and public service. This social media degree also provides an ideal basis to progress to further study at PhD level.

Visit the Social Media and Interactive Technologies - MSc page on the University of York website for more details!

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