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The rapid expansion of digital networks such as YouTube, Wikipedia, Twitter and Facebook have changed user expectations has created a demand for graduates who understand social and participatory design principles. 

This course provides an innovative mix of social and technical skills. You will gain an understanding of the social, political and economic factors that affect the use of interactive technologies, examining how technology is perceived and employed by the user.

Course content

Understand social media and interactive technologies through the key roles they play in society. Explore topics in human-computer interaction, user-centred design, social and cultural theory and human psychology and learn to apply them to the practical problems of designing interactive pages, devices and systems. 

Modules for this social media degree are taught by experts from both the Department of Sociology and the Department of Computer Science

Study abroad

This course is not associated with a specific Study Abroad programme, but York offers a number of options through international partnering programmes.

Study Abroad with York


The MSc in Social Media and Interactive Technologies includes six core modules:

  • Understanding Social Media (20 credits)
  • Social Media, Data and Society (20 credits)
  • Themes and Issues in Contemporary Sociology  (20 credits)
  • Design and Research Practice for Interactive Technologies (20 credits)
  • Research Methods for Interactive Technologies (20 credits)
  • User-centred Design for Interactive Technologies (20 credits)


  • Dissertation (60 credits)

You will develop, design, implement and manage your own original research project, supervised by a member of staff with the relevant experience for your topic. You will analyse the data and produce a 15,000-word dissertation based on your research project.

Teaching and assessment

You’ll work with world‐leading academics who’ll challenge you to think independently and excel in all that you do. Our approach to teaching will provide you with the knowledge, opportunities, and support you need to grow and succeed in a global workplace.

Teaching format

You'll be taught through lectures, seminars, practical exercises and workshops. You’ll spend most of your time reading assigned texts and researching supporting materials on your own, discussing the readings and lectures in a group, and presenting work when requested. You'll also attend seminars from visiting scholars in sociology and computer science. A member of the teaching staff will act as your supervisor throughout the degree to help guide your studies and monitor your progress.

Teaching location

You will be based in the Department of Sociology on Campus West.

Most of your contact hours will be in Wentworth College, with some additional teaching on Campus East and Campus West.

About our campus

Our beautiful green campus offers a student-friendly setting in which to live and study, within easy reach of the action in the city centre. It's easy to get around campus - everything is within walking or pedalling distance, or you can always use the fast and frequent bus service.

Assessment and feedback

Types of assessments used throughout this course include: 

  • Assessment essays of between 3,000 and 5,500 words
  • Group presentation project
  • Outline research proposal
  • Examinations
  • Dissertation (15,000 words).

Careers and skills

You'll develop the skills and knowledge needed to play a leading role in the design and evaluation of interactive technologies in industry, commerce, academia and public service. This social media degree also provides an ideal basis to progress to further study at PhD level.

Career opportunities

  • Social Media Consultancy
  • Software and Hardware Developer
  • Web Designer
  • Information Analyst
  • Social Media Marketing

Transferable skills

  • User-centred design experience
  • Website development and design
  • Data analysis
  • Design and completion of original research
  • Ability to think critically about social issues and design

Visit the Social Media and Interactive Technologies - MSc page on the University of York website for more details!




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